Partnering with
University Marketing

At the undergraduate level, University Marketing’s primary focus is on promoting the broader Butler undergraduate experience, with additional strategic support for priority programs identified by University Growth Team Leadership. All new undergraduate programs receive baseline support, including core web presence and inclusion in central enrollment marketing channels and assets. To request this support, email marketinginfo@butler.edu.

Beginning fall 2026, all graduate and professional programs will receive baseline marketing support, with expanded, comprehensive investment directed toward programs identified by University Growth Team Leadership. A select number of programs will continue to be supported in partnership with an external OPM provider.

University Marketing is also advancing a more unified approach to graduate marketing—emphasizing the broader Butler graduate experience to build awareness and strengthen overall demand across programs.

University Marketing’s in-house creative team supports strategic marketing initiatives that advance Butler’s enterprise brand, enrollment goals, and institutional priorities. Graphic design is not a standalone service—it is an output of integrated marketing strategy and is prioritized accordingly.

Official logos and approved department lockups are available for campus use. For many needs, campus partners can utilize professionally designed Adobe Express templates created by University Marketing—enabling fast, high-quality, on-brand execution—or work with approved partners.

University Marketing does not provide custom design support for standalone requests, such as:

• Unit-level promotional items
• Swag or apparel design (e.g., stickers, t-shirts)
• Logos
• Posters
• Long-form publications (e.g., unit-level magazines, annual reports)
• Internally facing materials

University Marketing’s photography and video resources are focused on initiatives that advance Butler’s enterprise brand, enrollment goals, and strategic priorities, and no longer accept direct requests from across campus.

A roster of approved photography and videography vendors is available for campus use. This model enables units to execute efficiently while maintaining alignment with Butler’s brand and visual standards.

University Marketing leads Butler’s enterprise and enrollment-facing web presence, including butler.edu (flagship site), stories.butler.edu, majors.butler.edu, and key third-party platforms such as virtual tours and campus maps. Internally facing platforms (e.g., my.butler, Canvas) and student-managed websites are not supported by University Marketing.

Our web team oversees the strategy, structure, and performance of Butler’s digital presence, including user experience, information architecture, brand standards, templates, high-visibility areas, and SEO, analytics, and ongoing optimization.

Support for new web projects is determined by strategic alignment and site impact. Enterprise- and enrollment-focused initiatives, as well as high-traffic areas, receive comprehensive support.

For other needs, University Marketing provides guidance, formal training, site structure, templates, technical setup, and performance measurement support, along with access to a centrally managed library of approved components. Departmental Content Managers are responsible for developing and maintaining content within these standards.

Day-to-day troubleshooting, support, and access and training requests can be submitted to the Web Marketing team via links@butler.edu.

University Marketing’s digital content team manages Butler’s enterprise social media presence across key platforms, leading strategy, content development, execution, and performance analysis. This work is focused on advancing Butler’s enterprise brand, enrollment goals, and institutional priorities.

The team also provides strategic guidance and oversight to approved affiliate accounts across campus (e.g. Athletics, Arts & Events, and college-level channels) to ensure alignment with Butler’s brand and content standards. 

Enterprise social media content is prioritized based on strategic impact. This includes:

• Promotion of priority programs identified by University leadership 
• Student and alumni success stories
• University-wide signature events (e.g., Commencement)
• Enrollment and Advancement marketing initiatives 
• Major, high-visibility moments (e.g., campaign launches)

Butler’s enterprise social media channels are designed for external audiences and are not used for internal communications. 

University Marketing does not provide support or postings for:

• Standalone content production requests (e.g. graphics or video for non-strategic initiatives)
• Individual departments or offices
• Student clubs or organizations
• Internally focused campus events

University Marketing engages in campus event support when the event has enterprise or enrollment impact.

This typically includes:

• University-wide signature events (e.g., Commencement)
• Enrollment Management–led experiences (e.g., Open House, Butler Bound Days)
• New student experiences (e.g., Orientation, Convocation)
• Major, high-visibility moments (e.g., campaign launches)
• Campuswide faculty and staff events (e.g., Milestones Lunch, Faculty and Staff Picnic)

Support varies by event, but may include strategic messaging, promotion strategy and execution, or creative direction and assets. To support the University’s sustainability goals, University Marketing provides digital-first solutions (e.g., digital event programs) for day-of event materials when appropriate.

University Marketing leads signage and environmental design that is high-visibility and strategically significant, including campus wayfinding, large-scale brand environments in high-traffic areas, and key interior spaces that shape external perception (e.g., Office of Admission). This work is completed in partnership with Facilities.

University Marketing does not support routine interior design, internal office-level signage, or localized decorative requests.

As part of Butler’s brand evolution, and based on the recommendation of our nationally recognized brand partner, Ologie, University Marketing is moving to a unified brand system.

This means that University Marketing will no longer create custom logos, sub-brands, or distinct visual identities for departments, programs, or initiatives.

A proliferation of independent brands weakens Butler’s institutional identity and limits our ability to build national recognition. Instead, campus partners should use official logos and approved department lockups within the Butler brand framework.

For most needs, initiatives should be expressed through messaging, storytelling, and campaign execution—not new visual identities.

In limited cases where a new identity may be warranted for a major, enterprise-level initiative, requests will be evaluated through the strategic request process.