Marketing & Communications Staff
We are a highly unified, yet eclectic group of professionals. Together, we’ve racked up decades of creative experience in sustaining and leveraging Butler’s stories through our wide array of services. Along the way we’ve won some awards and been nationally recognized for our work. We don’t simply settle for good enough; rather, we reach for continuous personal and professional growth. Whether this is through attending various conferences, or development of our own creative afternoons and monthly creative exercises, we are always pushing ourselves to look for new and innovative ways to share all things Butler with the rest of the world.
Courtney Tuell is Butler’s Senior Director of Brand Strategy. In her current role, she oversees institutional branding efforts, a four-person team that includes social media and the live mascot program, and marketing efforts for several online graduate programs. Courtney joined Butler in 2002 and has served in various capacities including Director of Public Relations and Interim Executive Director of Marketing and Communications.
Prior to her time at Butler, Courtney served as an Account Executive with full-service marketing communications firm Hickman and Associates. She is a 1999 graduate of Butler University where she studied Integrated Communications.
Away from the office, Courtney enjoys time with her two boys, Connor and Chase.
Rachel Stotts first joined Butler University in 1999 in what was then the Publications Office. She served as Account Manager until 2003 when she left Butler to stay home with her children. She returned to Butler in 2013 to Marketing and Communications and currently serves as Senior Marketing Manager.
Rachel is a graduate of Greenville University in Greenville, Illinois with a degree in English. Rachel, her husband, Doug MS ’01, and their children, Amelia and Owen, live in Broad Ripple with their French bulldog, Stuart.
Evan Krauss, a 2016 College of Communication graduate and Strategic Communications Masters candidate, has been with the Butler Marketing & Communications office in one form or another since 2013. Starting as a volunteer handler of Butler Blue III and working his way through an internship his Senior year, Krauss is now Senior Marketing Manager and Handler/Dad of Butler Blue IV.
Sherry Crabtree joined Butler University in August 2016, and offers project management for university series events such as Visiting Writers Series, Woods Lecture Series, and the Faith and Activism Series for the Center for Faith and Vocation. Sherry works closely with the video team, providing pre-production services, organization, and content creation for university videos, including the annual Big East/Institutional TV commercial, social media, and for a variety of videos supporting Butler’s institutional Brand, Enrollment, Advancement, and more. Sherry project managed the department’s marketing plan for hosting the 2021 NCAA Basketball Tournament in historic Hinkle Fieldhouse, and manages the Marketing budgets for the department, as well as for several graduate programs across the university. A Staff Assembly Executive Committee member, Sherry is honored to work with dedicated volunteers on the Difference Makers Committee, which recognizes the contributions of staff who demonstrate consistent and exemplary service which makes a positive impact at Butler.
Prior to joining Butler University, Sherry worked for MZD Advertising Agency, audio & video production company Bennett Innovations, St. Bernadette Church & Retreat Center, Franklin Township Community School Corporation, and freelanced with Praxis Media Group. Some of Sherry’s previous clients included: Coca-Cola Midwest, The Hoosier Lottery, Citgo Petroleum, Tom Wood Automotive Group, and Huntington Bank.
Sherry received her B.A. in Communications from Purdue University and is working on earning an MBA through Andre B. Lacy School of Business.
Kristi joined Butler University in 2013 and has served as a member of both the Enrollment Management and Marketing and Communication divisions. She was named Director of Enrollment Marketing in 2019 and led the creation of the new Enrollment Marketing team within the Marketing and Communications division. In her role, Kristi leads marketing and communication strategy efforts for prospective students at all levels of study.
Kristi and the Enrollment Marketing team act as the "bridge" between Marketing and Communications and Enrollment Management, and also work closely with the academic colleges, graduate programs, and Student Affairs. Kristi’s areas of expertise include student recruitment and student lifecycles, marketing and brand strategy, CRM marketing and Slate, and data analytics. Kristi has helped to revamp the University’s approach to prospective student communication and worked on a number of key enrollment marketing initiatives, including the nationally recognized #ButlerBound campaign and the University’s award-winning pet communication flow.
Nancy Lyzun joined Butler University in December 2007, first as assistant director of Web Marketing and Communications, and later as associate director of that department. In February 2014 she became director of creative services within Butler’s new University Marketing and Communications Division, overseeing the production of the University’s print and digital media. Nancy has more than 30 years’ experience in the area of communications, both print and electronic. Prior to her role at Butler, she managed the electronic publishing department for Coopers & Lybrand Consulting in Boston (PriceWaterhouse Coopers). She graduated from Indiana University with a double major in journalism and economics.
I have been with Butler since August 1999, relocating back to my hometown from stints in Arizona and Vermont through the nineties after college in Terre Haute, Indiana, where I studied Graphic Design and Art History. My interests outside of work include painting, playing cello, and wondering how I got so lucky to have such a wonderful family.
Kulyn VanMeter is the marketing operations specialist for Marketing and Communications. Her responsibilities include managing our project software, Workamajig, for our creative and account management team. In addition, she assists in setting up data analytics access through Google for the Butler website.
Kulyn was born in Noblesville, Indiana and graduated valedictorian from Sheridan High School in 1982. She then went on to earn her bachelor’s degree from Ball State University in May of 1986. After receiving her education she went to work for GTE supply and GTE (Verizon) from 1986 to 2001 where she held numerous positions including, Quote’s Specialist, Inside Sales Representative, Account Manager, and Customer Service roles. From there, she went on to work for Med-Turn (Inmar) a provider of pharmaceutical reverse distribution management services from 2001-2010. There she served as a liaison between Med-Turn and a local software provider to build a data entry system for expired pharmaceuticals. She then went on to serve as the customer service manager and account manager for Kroger Pharmacies within the organization. In 2011, Kulyn joined Butler University as a Project Coordinator where she managed placement of advertising and managed the flow of projects within the marketing department. From 2014-2019, she has served as Marketing Operations Specialist and is currently the Marketing Data and Operations Associate.