Marketing & Communications Staff

We are a highly unified, yet eclectic group of professionals. Together, we’ve racked up decades of creative experience in sustaining and leveraging Butler’s stories through our wide array of services. Along the way we’ve won some awards and been nationally recognized for our work. We don’t simply settle for good enough; rather, we reach for continuous personal and professional growth. Whether this is through attending various conferences, or development of our own creative afternoons and monthly creative exercises, we are always pushing ourselves to look for new and innovative ways to share all things Butler with the rest of the world.​

Administration
Courtney Tuell
Courtney Tuell
Senior Director of Brand Strategy

Courtney Tuell is Butler’s Director of Account Strategy and Planning. In her current role, she oversees Marketing and Communication’s four-person Account Strategy Team which oversees Advancement Marketing, Athletics Marketing, Brand Marketing, and Enrollment Marketing. Courtney joined Butler in 2002 and has served in various capacities including Director of Public Relations and Interim Executive Director of Marketing and Communications.

Prior to her time at Butler, Courtney served as an Account Executive with full-service marketing communications firm Hickman and Associates. She is a 1999 graduate of Butler University where she studied Integrated Communications.

Away from the office, Courtney enjoys time with her husband, Chris, and two boys, Connor and Chase.

Sherry Crabtree
Sherry Crabtree

Sherry Crabtree joined Butler University in August 2016 and works closely with Stephanie Judge-Cripe, Associate Vice President, Marketing and Communications. Sherry refined the department’s video production process and provides video project management and preproduction services on university videos, including the annual Big East TV commercial, and videos supporting Butler’s institutional brand, Enrollment, Advancement, and more. In addition to video production services, Sherry project managed the department’s marketing plan for hosting the 2021 NCAA Basketball Tournament in historic Hinkle Fieldhouse, manages several budgets across campus and works with the crisis communication team.

Prior to joining Butler University, Sherry worked for MZD Advertising Agency, audio & video production company Bennett Innovations, St. Bernadette Church & Retreat Center, Franklin Township Community School Corporation, and freelanced with Praxis Media Group. Some of Sherry’s previous clients included: Coca-Cola Midwest, The Hoosier Lottery, Citgo Petroleum, Tom Wood Automotive Group, and Huntington Bank.

Sherry received her B.A. in Communications from Purdue University and is working on earning an MBA through Andre B. Lacy School of Business.

Brand Strategy
Courtney Tuell
Courtney Tuell
Senior Director of Brand Strategy

Courtney Tuell is Butler’s Director of Account Strategy and Planning. In her current role, she oversees Marketing and Communication’s four-person Account Strategy Team which oversees Advancement Marketing, Athletics Marketing, Brand Marketing, and Enrollment Marketing. Courtney joined Butler in 2002 and has served in various capacities including Director of Public Relations and Interim Executive Director of Marketing and Communications.

Prior to her time at Butler, Courtney served as an Account Executive with full-service marketing communications firm Hickman and Associates. She is a 1999 graduate of Butler University where she studied Integrated Communications.

Away from the office, Courtney enjoys time with her husband, Chris, and two boys, Connor and Chase.

Rachel Stotts
Rachel Stotts
Senior Marketing Manager

Rachel Stotts first joined Butler University in 1999 in what was then the Publications Office. She served as Account Manager until 2003 when she left Butler to stay home with her children. She returned to Butler in 2013 to Marketing and Communications as Account Manager. She is responsible for assisting colleagues in the departments of Athletics, Alumni, and Student Affairs with their marketing needs.

Rachel is a graduate of Greenville University in Greenville, Illinois with a degree in English. Prior to working at Butler, Rachel served her alma mater (GU) as well as the Plumbing, Heating, and Cooling Association of Indiana in PR/editorial roles.

Rachel, her husband, Doug MS ’01, and their children, Amelia and Owen, live in Broad Ripple with their French bulldog, Stuart.

Evan Krauss
Evan Krauss
Senior Marketing Manager
Enrollment Marketing
Kristi Lafree
Kristi Lafree
Director of Enrollment Marketing
Meredith Sauter
Meredith Sauter
Senior Enrollment Marketing Manager

Meredith Sauter joined Butler’s Marketing and Communication team as the Enrollment Marketing Manager in 2019. A proud Butler grad, Sauter graduated with a degree in arts administration and organizational communication. Before her role at Butler, Sauter worked in marketing at a variety of nonprofit organizations. Most recently, she worked in student enrollment in K-12 education, serving as the Manager of Student Enrollment at KIPP Indy Public Schools and later as the Manager of Enrollment Services at Enroll Indy. In her role at Butler, Sauter will user her background in enrollment to work to develop and implement enrollment marketing strategy for the university. 

Kaitlyn Roberts
Enrollment Marketing Manager
Creative Services
Nancy Lyzun
Nancy Lyzun
Director, Creative Services

Nancy Lyzun joined Butler University in December 2007, first as assistant director of Web Marketing and Communications, and later as associate director of that department. In February 2014 she became director of creative services within Butler’s new University Marketing and Communications Division, overseeing the production of the University’s print and digital media. Nancy has more than 30 years’ experience in the area of communications, both print and electronic. Prior to her role at Butler, she managed the electronic publishing department for Coopers & Lybrand Consulting in Boston (PriceWaterhouse Coopers). She graduated from Indiana University with a double major in journalism and economics.

David Downham
David Downham
Philip Eichacker
Philip Eichacker

I have been with Butler since August 1999, relocating back to my hometown from stints in Arizona and Vermont through the nineties after college in Terre Haute, Indiana, where I studied Graphic Design and Art History. My interests outside of work include painting, playing cello, and wondering how I got so lucky to have such a wonderful family.

Alisha Luckenbill
Alisha Luckenbill
Associate Art Director

Graphic Designer.

Josie Seach
Josie Seach
Sr Specialist, Web Design
Joel Stein
Joel Stein
Kulyn VanMeter
Kulyn VanMeter
Marketing Data and Operations Associate

Kulyn VanMeter is the marketing operations specialist for Marketing and Communications. Her responsibilities include managing our project software, Workamajig, for our creative and account management team. In addition, she assists in setting up data analytics access through Google for the Butler website.

Kulyn was born in Noblesville, Indiana and graduated valedictorian from Sheridan High School in 1982. She then went on to earn her bachelor’s degree from Ball State University in May of 1986. After receiving her education she went to work for GTE supply and GTE (Verizon) from 1986 to 2001 where she held numerous positions including, Quote’s Specialist, Inside Sales Representative, Account Manager, and Customer Service roles. From there, she went on to work for Med-Turn (Inmar) a provider of pharmaceutical reverse distribution management services from 2001-2010. There she served as a liaison between Med-Turn and a local software provider to build a data entry system for expired pharmaceuticals. She then went on to serve as the customer service manager and account manager for Kroger Pharmacies within the organization. In 2011, Kulyn joined Butler University as a Project Coordinator where she managed placement of advertising and managed the flow of projects within the marketing department. From 2014-2019, she has served as Marketing Operations Specialist and is currently the Marketing Data and Operations Associate.

Zachry Bolinger
Multimedia Producer