Butler University Website

Content Management System (CMS)

The University has adopted a content management system (CMS) called WordPress. A CMS enables organizations like Butler to edit and update a large number of web pages that are managed by multiple groups and departments on campus.

“Content Managers” from each department within the University will be trained to use the CMS. Questions concerning WordPress CMS training may emailed to links@butler.edu.


One of the advantages of using a CMS is the ability to quickly and easily publish new websites by applying standard template layouts to newly created (or existing) pages. Although website templates contain some common University graphic elements and treatment, each department is able to customize certain elements of these templates.

To see the set of available components, visit the Website Component Style Guide.

Web Standards

Heading and body text styles are built into WordPress. Users should choose these styles from the drop-down menu in the “edit” dialogue boxes of WordPress content blocks.

H1 tags are only used for the main page title, while H2, H3, H4, and H5 tags are used for subheadings and must be used in descending order, without skipping levels. Body text should be designated with P tags.


Images are permitted and encouraged on web pages, as long as they provide value to the page and follow certain recommended guidelines:

  • Images required for University templates will be chosen and prepared with the assistance of Marketing & Communications to ensure compliance with all University website standards.
  • Images should not include any unnecessary treatment such as bordering, feathering, movement, animation, gradients, etc.


Marketing and Communications will update these standards occasionally as new information and features become available. If at any time you need assistance with University web pages or the WordPress CMS, please contact us.