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Butler Metal Letters
Marketing and Communications

Color Palette

In addition to Butler blue, the brand uses supporting cool and warm colors. Each of these color palettes may be used across photographic treatments, typography, and layout of other marketing materials.

Primary Brand Colors

In addition to Butler blue, the brand’s primary color palette extends to include a complimentary shade of blue and cool gray.

Butler blueButler Blue
Pantone 2767 C
C: 100 M: 90 Y: 10 K: 77
R: 19 G: 41 B: 75
Web: 13294B

 

bright blueBright Blue
Pantone 299 C
C: 86 M: 8 Y: 0 K: 0
R: 0 G: 163 B: 224
Web: 00A3E0

 

cool greyCool Gray
Pantone 621 C
C: 12 M: 1 Y: 12 K: 2
R: 209 G: 224 B: 215
Web: D1E0D7

 

Secondary Brand Colors

These warmer tones add a sense of activity to the brand and are appropriate for use as highlighted elements, line art iconography, and detailed flourishes to compliment the richness of the primary color palette in designs.

pinkPink
Pantone 213 C
C: 0 M: 92 Y: 18 K: 0
R: 227 G: 28 B: 121
Web: E31C79

 

yellowYellow
Pantone 395 C
C: 9 M: 0 Y: 90 K: 0
R: 236 G: 232 B: 26
Web: ECE81A

 

greenMint Green
Pantone 7479 C
C: 56 M: 0 Y: 58 K: 0
R: 38 G: 208 B: 124
Web: 26D07C

 

orangeOrange
Pantone 124 C
C: 0 M: 30 Y: 100 K: 0
R: 234 G: 170 B: 0
Web: EAAA00