Color Palette

Color is one of the most powerful tools in our brand toolkit. Our palette ensures everything we create feels cohesive, recognizable, and distinctly Butler across every platform.

Primary Brand Colors

In addition to the primary tone of Butler blue, the brand’s primary color palette extends to include complementary shades of blue and brighter colors that form the brand’s supporting color palette. Each of these color palettes may be used across photographic treatments, typography, and layout of other collateral.

Secondary Brand Colors

These warmer tones add a sense of activity to the brand and are appropriate for use as highlighted elements, line art iconography, and detailed flourishes to compliment the richness of the primary color palette in designs.