Butler University’s Brand

Brand Strategy

Butler’s brand strategy guides all marketing efforts with the goal of increasing awareness of the University. It was formed from a data-driven approach involving prospective students, prospective parents, alumni, and current students, faculty, and staff.  While this brand strategy is managed by Marketing and Communications, it is everyone’s responsibility to use brand elements in a consistent manner to maintain a clear, unified brand.

Download Butler’s Brand Guidelines
Download Butler’s Brand Platform
Download Butler’s Messaging Strategy

Brand Resources

• About Butler Language
• Logos
• Website
• Licensing & Trademarks
• Writing Style Guide