Editorial Style Guidelines

Great brands don’t happen by accident. They’re built on consistency. Our editorial style guidelines keep Butler’s voice clear, confident, and unmistakably “us”—everywhere it shows up.

These guidelines outline standards for grammar, punctuation, capitalization, terminology, tone, and brand-specific usage. Whether you’re creating web content, print materials, email communications, or social media posts, this resource will help align your work with Butler’s voice and visual identity.

Access the Butler Editorial Style Guidelines