The Butler Brand

Brand Strategy

Butler’s brand strategy guides all marketing efforts with the goal of increasing awareness of the University. It was formed from a data-driven approach involving prospective students, prospective parents, alumni, and current students, faculty, and staff. While this brand strategy is managed by University Marketing, it is everyone’s responsibility to use brand elements in a consistent manner to maintain a clear, unified brand.

• Butler’s Brand Guidelines
• Butler’s Brand Platform
• Butler’s Messaging Strategy