Color Palette

In addition to Butler blue, the brand uses supporting cool and warm colors. Each of these color palettes may be used across photographic treatments, typography, and layout of other marketing materials.

Primary Brand Colors

In addition to Butler blue, the brand’s primary color palette extends to include a complimentary shade of blue and cool gray.

Butler Blue
Pantone 2767 C
C: 100 M: 90 Y: 10 K: 77
R: 19 G: 41 B: 75
Web: 13294B

Bright Blue
Pantone 299 C
C: 86 M: 8 Y: 0 K: 0
R: 0 G: 163 B: 224
Web: 00A3E0

Cool Gray
Pantone 621 C
C: 12 M: 1 Y: 12 K: 2
R: 209 G: 224 B: 215
Web: D1E0D7

Secondary Brand Colors

These warmer tones add a sense of activity to the brand and are appropriate for use as highlighted elements, line art iconography, and detailed flourishes to compliment the richness of the primary color palette in designs.

Pink
Pantone 213 C
C: 0 M: 92 Y: 18 K: 0
R: 227 G: 28 B: 121
Web: E31C79

Yellow
Pantone 395 C
C: 9 M: 0 Y: 90 K: 0
R: 236 G: 232 B: 26
Web: ECE81A

Mint Green
Pantone 7479 C
C: 56 M: 0 Y: 58 K: 0
R: 38 G: 208 B: 124
Web: 26D07C

Orange
Pantone 124 C
C: 0 M: 30 Y: 100 K: 0
R: 234 G: 170 B: 0
Web: EAAA00