Color Palette

In addition to Butler blue, the brand uses supporting cool and warm colors. Each of these color palettes may be used across photographic treatments, typography, and layout of other marketing materials.

Primary Brand Colors

In addition to Butler blue, the brand’s primary color palette extends to include a complimentary shade of blue and cool gray.

Secondary Brand Colors

These warmer tones add a sense of activity to the brand and are appropriate for use as highlighted elements, line art iconography, and detailed flourishes to compliment the richness of the primary color palette in designs.