The Butler Website

The Butler website is the University’s primary digital front door and a critical driver of enrollment, reputation, and engagement. It serves prospective students and families, current students, faculty and staff, alumni, and external partners.

As our most visible brand platform, Butler.edu is managed strategically by University Marketing to support institutional priorities, deliver exceptional user experiences, and produce measurable results.

Content Management System (CMS)

Butler University uses WordPress as its content management system (CMS). The CMS enables departments to manage content efficiently while maintaining centralized governance and design consistency.

Content Managers are responsible for maintaining their assigned pages in accordance with all website standards and policies.

Access to WordPress is granted through required, formal training coordinated by University Marketing.

For training inquiries, please submit a ticket with links@butler.edu.

Website Governance & Oversight

Butler.edu is strategically managed by University Marketing as the University’s primary digital platform.

University Marketing leads and maintains:

• Overall website strategy, user experience, and information architecture
• Content strategy
• Brand standards and visual consistency
• Templates, components, and structural integrity
• Homepage and other high-visibility areas of the site
• Search optimization and performance monitoring

This centralized oversight ensures Butler.edu remains cohesive, accessible, and aligned with institutional priorities.

To support the breadth of content across Butler’s academic colleges and administrative divisions, units designate trained Content Managers to maintain their respective areas of the website—particularly interior pages and department-specific content. These contributors work within the University’s established templates and standards to ensure content remains accurate, timely, and aligned with the Butler brand.

Together, this model allows Butler.edu to function as a unified institutional platform while keeping information current across the University.

Web Standards & Style Guidelines

To ensure Butler.edu remains consistent, accessible, and aligned with the University’s brand, all web content must follow established web standards.

University Marketing maintains guidelines for:

• Templates and components that define page structure and layout
• Images and media that support visual consistency and accessibility
• Typography and content formatting within the CMS
• Digital accessibility requirements that ensure an inclusive experience for all users

Content Managers should use the University’s approved templates and components when building pages and follow all guidelines for imagery, formatting, and accessibility.