Color Palettes
The University's official Butler Blue is identified as PMS 541
or the four-color formula used to create this color. Complementary
colors can be cream (PMS 460), light green (PMS 617), bright blue
(PMS 299), light cool gray (PMS 427), warm grey (PMS 423), or
white; however, Butler Blue should be the dominant color in all
cases.
Primary Color
| Color |
Print |
Website |
| |
PMS 541
CMYK 100 57 0 38 |
Hex #00449E
RGB 0 68 158 |
Complementary Color Palette
| Color |
Print |
Website |
| |
PMS 460
CMYK 4 5 44 0 |
Hex #F5F28F
RGB 245 242 143 |
| |
PMS 617
CMYK 25 18 68 0 |
Hex #cccc66
RGB 199 190 113 |
| |
PMS 299
CMYK 84 17 0 0 |
Hex #0099cc
RGB 0 160 223 |
| |
PMS 427
CMYK 20 16 18 0 |
Hex #CACAC8
RGB 202 202 200 |
| |
PMS 423
CMYK 47 37 39 3 |
Hex #999999
RGB 142 144 143 |
College Colors
In cases where a communication should show affiliation with a
particular college, the following colors should be used:
College of Business
| Color |
Print |
Website |
| |
PMS 4525
CMYK 0 7 39 17 |
Hex #C8BB89
RGB 212 197 129 |
College of Communication
| Color |
Print |
Website |
| |
PMS 429
CMYK 37 26 25 0 |
Hex #A5ACB0
RGB 165 172 176 |
College of Education
| Color |
Print |
Website |
| |
PMS 291
CMYK 36 7 2 0 |
Hex #9ECEEB
RGB 158 206 235 |
College of Liberal Arts and Sciences
| Color |
Print |
Website |
| |
PMS 7413
CMYK 12 61 100 1 |
Hex #D97A23
RGB 217 122 35 |
College of Pharmacy and Health Sciences
| Color |
Print |
Website |
| |
PMS 7495
CMYK 50 27 100 6 |
Hex #899639
RGB 137 150 57 |
Jordan College of the Arts
| Color |
Print |
Website |
| |
PMS 5125
CMYK 65 86 49 0 |
Hex #6D4061
RGB 89 36 130 |
While these colors have been designated as exclusive to their
college, they are and can be considered as additional complementary
colors, yet should be used judiciously when referring to an overall
University palette.