University Marketing and Communications

Color Palettes

The University's official Butler Blue is identified as PMS 541 or the four-color formula used to create this color. Complementary colors can be cream (PMS 460), light green (PMS 617), bright blue (PMS 299), light cool gray (PMS 427), warm grey (PMS 423), or white; however, Butler Blue should be the dominant color in all cases.

Primary Color

Color Print Website
  PMS 541
CMYK 100 57 0 38
Hex #00449E
RGB 0 68 158

Complementary Color Palette

Color Print Website
  PMS 460
CMYK 4 5 44 0
Hex #F5F28F
RGB 245 242 143
  PMS 617
CMYK 25 18 68 0
Hex #cccc66
RGB 199 190 113
  PMS 299
CMYK 84 17 0 0
Hex #0099cc
RGB 0 160 223
  PMS 427
CMYK 20 16 18 0
Hex #CACAC8
RGB 202 202 200
  PMS 423
CMYK 47 37 39 3
Hex #999999
RGB 142 144 143

College Colors

In cases where a communication should show affiliation with a particular college, the following colors should be used:

College of Business

Color Print Website
  PMS 4525
CMYK 0 7 39 17
Hex #C8BB89
RGB 212 197 129

College of Communication

Color Print Website
  PMS 429
CMYK 37 26 25 0
Hex #A5ACB0
RGB 165 172 176

College of Education

Color Print Website
  PMS 291
CMYK 36 7 2 0
Hex #9ECEEB
RGB 158 206 235

College of Liberal Arts and Sciences

Color Print Website
  PMS 7413
CMYK 12 61 100 1
Hex #D97A23
RGB 217 122 35

College of Pharmacy and Health Sciences

Color Print Website
  PMS 7495
CMYK 50 27 100 6
Hex #899639
RGB 137 150 57

Jordan College of the Arts

Color Print Website
  PMS 5125
CMYK 65 86 49 0
Hex #6D4061
RGB 89 36 130


While these colors have been designated as exclusive to their college, they are and can be considered as additional complementary colors, yet should be used judiciously when referring to an overall University palette.