Strategic Communication: PR & Advertising offers a fresh approach to traditionally separate programs in public relations and advertising. Students complete the program with the essential balance of theoretical and practical knowledge and skills to create and deliver messages targeted to a wide array of audiences: media, employees, customers, legislators, investors and the community.
This program serves well as preparation for careers in public relations, advertising or corporate communications, while also providing a solid foundation for post-graduate study.
Outside the classroom, students benefit from joining our active student-run public relations (Public Relations Student Society of America) and advertising (ADrenaline) organizations. Members have the chance to participate in PR and advertising projects and campaigns for actual clients.
Rounding out the activities in Strategic Communication are faculty-led collaborative research and service learning opportunities, as well as a vibrant Internship program. Each semester, including summer, interns work with numerous for-profit and not-for-profit organizations and communications firms throughout Indianapolis. The city provides an excellent learning laboratory for strategic communication students, who often land jobs with the companies for which they intern.
PR and Advertising
Students who choose to specialize in either public relations or advertising at Butler learn the skills of their chosen field. But they also learn group involvement through upper-level, project-based courses.
You’ll get your feet wet early here. All Strategic Communication students graduate with at least one internship for academic credit. More than half complete at least two.