Strategic Communication: PR & Advertising offers a fresh approach to traditionally separate programs in public relations and advertising. Students complete the program with the essential balance of theoretical and practical knowledge and skills to create and deliver messages targeted to a wide array of audiences: media, employees, customers, legislators, investors and the community. Strategic Communication majors also have the option of completing their degree in three years.
This program serves well as preparation for careers in public relations, advertising or corporate communications, while also providing a solid foundation for post-graduate study.
Outside the classroom, students benefit from joining our active student chapters of the Public Relations Student Society of America and American Advertising Federation's Ad Club. Members have the chance to participate in PR and advertising projects and campaigns for actual clients. Additionally, students may contriubute to the Bright Blue Marketing and Communciation Agency (currently going through a re-branding).
Rounding out the activities in Strategic Communication are faculty-led collaborative research and service learning opportunities, as well as a vibrant Internship program. Each semester, including summer, interns work with numerous for-profit and not-for-profit organizations and communications firms locally and nationally. Indianapolis provides an excellent learning laboratory for strategic communication students, who often land jobs with the companies for which they intern.
PR and Advertising
Students who choose to specialize in either public relations or advertising at Butler learn the skills of their chosen field. But they also learn to be a member of a dynamic team through upper-level, project-based courses.
As a Strategic Communication student, you'll get hands-on experience starting from day one, whether in the classroom, through your involvement in student organizations, or through internships. In fact, students graduate with at least one internship for academic credit and more than half complete two or more.