Strategic Communication Curriculum

Strategic communication is a hands-on major blending public relations and advertising to help organizations engage with key stakeholders and fulfill their missions.  Students will activate and refine their skills in communication writing, research, planning, social and digital media marketing, and creative design in foundational and deep-dive classes. Personalize your program through electives, internships and working in our award-winning student-run communication agency, five fountains.

In keeping with the liberal arts tradition, students majoring in strategic communication will gain a broad-based education that emphasizes an understanding of the larger cultural context in which strategic communication occurs.For course descriptions, visit the online Class Search.

The information found on this website with respect to major/minor/program requirements is primarily directed at providing prospective students a general roadmap of the curriculum. Current Butler students are expected to review their degree audit report at and speak with their advisor regularly for detailed information regarding their specific degree requirements and their progress toward degree completion.