College of Business
Undergraduate Business Program

Marketing

Marketing is the most popular major in the College of Business. Basic areas of study include marketing management, marketing research, advertising and promotions, and sales.

The marketing curriculum prepares students to think and act strategically as decision-makers. Marketing courses are hands-on and experiential, providing students with the opportunity to link theory to actual business practice. Among a variety of projects, advertising students assess and develop advertising campaigns for local non-profit agencies.

The marketing club BAMA is an official collegiate chapter of the American Marketing Association (AMA) and provides students with practical marketing experience and networking opportunities.

Marketing Careers

The marketing major prepares students for a wide variety of professional careers, such as advertising, personal selling and accounts managements, marketing research, retailing and brand management. Below is a small sample of the employment opportunities available to marketing majors.

  • Advertising Sales Representative
  • Brand Manager
  • Business-to-Business Marketing Manager
  • Customer Service Manager
  • Development/Fundraiser
  • Event Coordinator
  • Graphic Designer
  • Hotel Manager
  • Insurance Sales Representative
  • Management Consultant
  • Manager of Corporate Communications
  • Market Researcher
  • Media Relations Director
  • New Product Developer
  • Political Campaign Manager
  • Production Manager
  • Public Relations Manager
  • Real Estate Sales Representative
  • Securities Sales Representative
  • Service Marketer
  • Supply Channel Manager

Double Majors

Double majors are available within the College of Business.

Marketing Minor

The marketing minor is an excellent complement to non-business majors.  Having a general understanding of who your customers are, what they are looking for, and then determining how position a product or service in the competitive marketplace can make the student much more valuable in any organization in their chosen field.  Students will take prerequisite courses in accounting, economics, statistics, and then transition into marketing courses.  The marketing courses include Introduction to Marketing Management and then two marketing electives from course offerings such as international marketing, consumer behavior, sales, retailing, and marketing research.  (7 courses/21 credit hours)