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About Me:

My name is Steph, and I am a senior Marketing major with a Communication Studies minor. Since this is my last year at Butler, my main goal is to enjoy every moment that I have left, while doing as much as humanly possible. I am a marketing analyst at the Butler Business Accelerator, a Speakers Lab tutor, and a Butler blogger (obviously). I also am an Alpha Phi, the President of the Butler University Student Foundation, a member of Alpha Kappa Psi (a professional business fraternity), and a member of the Butler American Marketing Association. In the small amount of free time that I do have, I love crafting, watching large amounts of television, and enjoying my favorite comfort foods, like sweet tea.

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Posts Tagged “marketing”

It’s official – I’m done!

Today was the last day of finals, for my last semester in college…a day that I never thought would actually be here.  Granted, I did finish my finals on Friday night, but since then I have been hanging around campus working on other things and still being rather productive.  This is what my final finals week looked like:

  • Monday – I finished classes, went to work, and gathered my thoughts and got my life back together after Meghan’s wedding.  It took awhile to figure out what the rest of my week would need to look like to get everything done.
  • Tuesday – It was our reading day, and I spent it studying for my only test final (in International Marketing) the next day.
  • Wednesday – I studied all morning, took my last test (EVER), and then went to work at my internship.  That night, I worked my tail off on my Personal Marketing Portfolio for my Marketing Management & Strategy class.
  • Thursday – I worked more on my Portfolio, taught myself how to use Illustrator (with the help of my friend Michael) for the design part of my Portfolio, and went to an IndyHub event for the BBA.  Working on my Portfolio was pretty intense…I even used two computers simultaneously, one for writing the content, the other for designing the layout.  Impressive, huh?

    When one computer just doesn't cut it....

  • Friday – I worked at the BBA, and wrote my final paper (EVER).  Of course, I couldn’t decide what to write it on, and I actually started over from scratch after I had written almost half.  It’s a wonder that I got it done on time – but I did….which is all that matters.

Now that finals are over, all that I have left to do is work at the BBA and graduate.  It’s a beautiful thing.  Not having class commitments, or any school commitments – absolutely amazing.  It might be nice if I wasn’t working too, but I really don’t know if I could handle that, or if I would know what to do with myself.  Most likely, I would go stir crazy a day into it.  So, I’m finishing out my college career the way I have spent every other year, by staying busy….and trying to enjoy every minute.  I have a few blogs left before I sign off for good – so be sure to check back to see what I have to say before I officially leave campus.

Finals… Let’s do this.

All semester, I have felt outrageously confident and relaxed.  I have post-grad plans, I have a relatively simple semester, and I’ve really enjoyed myself for the last few months.  Then this week came.  This is the week before finals…aka my last last week of classes ever…which is traditionally the worst week of the year and this semester is not any different.  I’m prepping for finals…kind of.  I’m working and finishing all of my on-campus jobs.  I’m finishing projects for classes.  I’m writing papers.  And this weekend, my best friend Meghan is getting married.  You know….no big deal.  I was feeling like I could really make all of this happen and live to see graduation, but then I made my to-do list for the next two weeks, and it looks like sleeping will not be high on my priority list for awhile.

  • Figure out family plans for graduation
  • Write paper for my marketing capstone
  • Finish presentation for international marketing
  • Finish marketing capstone project
  • Create design for marketing capstone project
  • Write paper for my leadership class
  • Study for my international marketing final
  • Finish things for Meghan’s wedding

I already pulled my first all-nighter of the end of the semester last night, and I think I can do it again, maybe a couple of times.  I only napped twice today, and I only had one cup of coffee, so I’m pretty much primed and ready to tackle and conquer finals.  Together with my John Mayer, 90s Pop, and Jason Mraz stations on Pandora, the Starbucks gift card my mom gave me last weekend, and the Alpha Phi study room, I will survive the next two weeks.  Better yet, I will beast the next two weeks.  I have a big presentation, a big project, a big paper, and a big test….so my finals are kind of perfect in terms of capping off my college career in a very well-rounded way.  So, last finals week ever…..LET’S GO!

My study station - complete with coffee in a bowl since we were out of cups.

 

The BBA Intern Life: Marketing Edition

Every internship that I have had has been extremely different…as I’ve mentioned in previous blogs.  One really significant factor that has changed the overall experience for me each time is who I work with every day, and what kind of environment we are in.  Usually, interns work with mostly full time employees, or maybe with one other intern.  At my current internship with the Butler Business Accelerator, however, things are very different.  This is because there are actually more interns at the BBA than full time staff, which is one of my favorite things about working there. Having so many interns means that office space is pretty tight, but we have an absolute blast.

 

The Marketing Room – which somehow seats 7 people.

Working with so many people in one room can be super distracting sometimes…but it also has created a sort of bond among all of us.  Not only do we band together to be cooler/better than the Finance Room, but we help each other on our work for clients and the BBA itself.  It’s pretty safe to say that if someone has a question…one of us will always know the answer.  And since we are the Marketing Room (aka – the fun ones), we have found a few ways to get ourselves excited to be at work every day.

We started out with the “On this day in…” facts, which always give us some fun insight into history… which are usually rather depressing because most have to do with war.  Who knew that so many sad things have happened in the past???

Then, we really started getting into sharing our favorite music with each other…so we started a “Song of the Week”.  We use this to express ourselves and our feelings….for instance, this week the song is Happy Together (since we love being together in the Marketing Room so much), and the week before Spring Break was Miami.  Fitting, isn’t it?

Lastly, we have a daily (or whenever we think to change it) quote from The Office, which is obviously perfect since we are working in an office.

 

Our white board with all of our traditions…

Spending my time at work with such cool people in the Marketing Room has most definitely made my last semester here much more exciting – so much so that I know it is going to make the end of this semester/my college career so much harder.  It’s been a great final internship so far, thanks to all of the great people that I work with.  I’m going to miss hanging out with them all (and working of course) so much… I’m just not ready for it to end yet either!

A Day in the Life…for the last time.

Every semester, I write a blog about my daily schedule.  And now, since I graduate in a little bit over a month…this is my last one.  Another big change is that this is the most relaxed semester I have ever had, so don’t be alarmed by the large amounts of free time (they aren’t really that large…I just think having any free time at all is outrageous).  So, I present to you, my final daily schedule post…in the form of my typical Tuesday.

  • 7:00 a.m. (or whenever I get the motivation to get up) – Wake up and get ready for the day
  • 8:00 a.m. – Administrative Policy
  • 9:15 a.m. – First Starbucks visit of the day…usually to get some intense caffeine
  • 9:35 a.m. – International Marketing
  • 11:00 a.m. – Leadership & Decision Making
  • 12:15 p.m. – Lunch at Alpha Phi
  • 1:00 p.m. – Back to Starbucks…where I chat with people for as long as possible
  • 2:00 p.m (ish) – I start studying
  • 3:50 p.m. – Consumer Behavior
  • 5:05 p.m. – Dinner at Alpha Phi
  • 6:00 p.m. – Debrief from my day…and chill in my room
  • 7:00 p.m. – Butler University Student Foundation meeting
  • 8:00 p.m. – Back to my room for studying
  • 9:00 p.m. – If I have the motivation…I go work out.
  • 10:00 p.m. – I go back to my room and study/hang out
  • 12:30 a.m. (ish….usually later) – I fall asleep

It might seem like a pretty full day…but for me it is perfect.  I have time to be social, to hang out, to do homework, and to go to class.  And best of all, there is time for at least two visits to Starbucks.  It’s pretty much my second home these days….and I love it.  Sometimes…during my breaks I even see our own campus celebrities…Blue and Trip.  They’re basically the two best dogs/mascots ever…and they are oh so photogenic.  I only got photos of Trip though the other day…sorry Blue!

My Internship Timeline

Over the last few years, I’ve done a lot of internships.  Four to be exact…and they all have offered me something a bit different.  They have all been in different locations, they have all entailed different responsibilities, and they have all been awesome for different reasons.  So, I thought I would use this blog to talk a bit about each internship that I have had, and why it was/is great.

Pike County HTC

I worked with HTC (HomeTown Competitiveness) the summer before my Junior year.  PCHTC is a group that had formed in my community the year before, and their goal was to foster economic development and growth in the community.  So, I was the Marketing Intern, and I spent my summer advertising for the group and local businesses, planning events, and doing any little things that would be helpful for HTC.  It was a great internship because I was able to give back to my community, live at home, and it helped me get my feet wet in the business world.

Vera Bradley

Last summer (summer before Senior year), I worked for Vera Bradley in Fort Wayne, IN.  I worked with Human Resources as the Recruiting Intern, and I spent my summer helping out with the recruiting process in basically every way and developing a social media plan for recruiting.  This was a great opportunity for me because not only did it force me to live on my own in a new city for the first time, but I also learned an outrageous amount about business and recruiting.  Their formal internship program was absolutely wonderful, because I was able to learn about every single area of the company, while developing relationships with the other interns at Vera.

The store opening I attended while working with Vera Bradley…

Slingshot SEO

I worked at Slingshot during the first semester of my Senior year, and it turned out to be a really cool opportunity for me.  Not only was it the first time I got to work with an actual Marketing department, but during the semester I was able to see how companies handle organizational change.  Slingshot is a very young company (much different from Vera Bradley, an older  company) so things were constantly changing throughout the semester.  This was a great experience for me, because after graduation I will be working with a very similar company, so I now have at least a partial idea of what I should be expecting when I start my full-time job in June.  Also, working at Slingshot forced me to be serious about time management since I took 12 hours of class, worked close to 30 hours per week between all of my jobs, while holding 4 leadership positions in my clubs and organizations. 

Butler Business Accelerator

This is my current internship…and I’m totally loving it.  The BBA is an on-campus consulting firm located in the College of Business at Butler, which means that it is most definitely the most convenient of all of my jobs.  I work with some great people, all Butler students, some of which I knew beforehand and some of which I didn’t, and we just have a great time.  I am the Internal Marketing Intern, so it is my job to market the BBA, rather than work with any of our clients.  It’s fun, outrageously convenient, and I feel like it is allowing me to pull together all of my internships and everything I’ve learned in classes, so it is kind of like my Capstone Internship.  So fitting.

Next I’m going to blog about how to get internships…so check back tomorrow for an inside look into how I got each of these internships…and my tips for looking for them!

When did I learn all of this??? Part II

Yesterday, I blogged a bit about my realization that I had a few weeks ago.  If you haven’t read it yet…check it out here.  Today I am writing Part II, which is basically about some of the requirements and classes that I once thought were unnecessary/confusing…but now I completely understand and appreciate.

Internships

In Butler’s College of Business, we are all required to have 2 internships for credit.  This basically means that they need to approve of the internship (or make sure that it is worth our while) and that we need to work for at least 300 hours during the semester.  The two internship requirement was fine with me (I’ve had four now), but the 300 hour situation is what I struggled with.  I had basically zero free time last semester, and a few times I really wasn’t sure if I was going to make it to the 300 mark or not.  But now, looking back, I realize that if I hadn’t been forced to work so much…I would have become a slacker…and maybe only got 200 hours in.  And then, if I only worked there that much…I KNOW that I wouldn’t have learned as much as I did if I had been there for 100 hours less.  Might not have seemed that way at the time…but now I’m sure.

Freshman Business Experience/Real Business Experience

In both of these classes, groups create a business concept and business plan, and either pitch the idea or actually carry the business concept out.  I was completely overwhelmed with these classes when I took them at the beginning of my freshman and sophomore years…but now I’m so glad that I had them when I did.  They were the perfect way to completely immerse myself in business, and to attempt to understand how businesses run from the beginning to the end.

A Blast from the Past...My FBE Group and I....

Everything else…

A few weeks ago at my internship (I work at the Butler Business Accelerator), we were having a discussion with one of the full time staff members about marketing.  She was asking us questions about our understanding of marketing strategy, and how different businesses market themselves in different ways, and I seriously just loved it.  For the first time, everything that I have learned over the last few years in every class, experience, and internship was coming together to make sense of something that could be so foreign to us.  I’m just glad that this all happened before I graduated…because now I can sit back and relax…and enjoy knowing that I have learned some really awesome stuff over the last four years.  So thanks Butler, and thanks College of Business…couldn’t have done it without you. 

Learning how to study…as a second semester senior.

For all of my 4 years at Butler, I have had the same study schedule.  Procrastinate, procrastinate some more, and then study hardcore for a few days before the test.

Procrastination at its finest….

Usually, I am so busy that this is just how I have to schedule out my life, but now, in my final semester at Butler….things are changing.  Not only am I not nearly as busy this semester, but  I am taking a class that is completely revolutionizing my study schedule, so for the first time in my life…I am studying when I should.

This semester I am taking Consumer Behavior, which is a Marketing class that I have wanted to take for basically the last two years.  I finally was able to fit it in to my schedule, and I was pretty darn excited to finally get to take it.  I had an idea of what I was getting myself into, because I had heard that the professor doesn’t run his class in a traditional way…at all.  He doesn’t give any tests, but every day we flip a coin to determine if we will take a quiz, and we have oral quizzes every day no matter what.  When you realize that your grade is completely dependent on you being prepared for each and every class….you step up really quick and make sure that you are prepared every day.  Even though I might develop an ulcer before the end of the semester because of our daily quizzes, I am pretty sure that I have learned more in this class in only a month than I do in an entire semester.  I know that I couldn’t handle my life if every single class was run this way, but it kind of makes me wonder how much more I would take away from each class if I studied like this for every class.

So the take away for today is…give studying the way you “should” a shot.  Who knows….you might like it…or you might learn something.  Either way, it’s a positive…right?

When I grow up I want to be….

When we were little, everyone knew what they wanted to be when they grew up.  Some kids changed their minds every day, and some stuck with one solid occupation, which is how I was as a small child.

Me – all ready for school….

Except for a short period when I wanted to be a truck driver, I always wanted to be a teacher…until my senior year of high school.  Then I decided to completely switch it up and go with Marketing instead…which I think was a solid choice.  I love my major, but there are so many different ways that I could use it…so over the last few years I have been slowly deciding where I would fit in the business world, and trying to determine what I would like to do for the rest of my life.  I think I might have my future plans nailed down now, and I’m pretty sure that I won’t have enough time to ever do everything that I would like.

This summer I am going to start my first real person job, with the Orr Fellowship.  In two years I will have the opportunity to stay with the company, leave that job to go to grad school, maybe move on to another company, or do whatever my heart desires.  That is where I have a problem….because there are entirely too many things that I want to do.  I’m that kid who has unrealistic dreams and ideas about what can actually happen, and it kind of scares me.  Luckily, pretty much everyone is saying that Generation Y will change jobs/careers several times in their lifetime, so I guess it’s not too bad that I just want to do anything and everything.  Here is what I am thinking for my potential future…in no particular order:

  • Work in politics – for a campaign, a legislator, or as a lobbyist
  • Work with economic development – preferably in rural areas
  • Work in retail – preferably on the corporate level
  • Marketing – since you know, that is my major
  • Sales – preferably with consumer goods, and maybe some B2B
  • Plan events…maybe weddings
  • Start my own business…not sure what kind just yet
  • Be an interior decorator…or flip houses….maybe just on the side, for fun.

And I think that is all….I think that covers everything that I would love to do with my life.  The positive side to this all is that there are so many areas that I would be interested in pursuing that it will hopefully be easier to find a job whenever the time comes.  And truthfully…I’m so excited for the future.  Thinking about the possibilities that I have before me is just plain exciting…because who knows what I’ll be doing or where I’ll be in 5 or 10 years….but I know that I will love it, wherever I am.

 

How I Picked Butler….

After I wrote my last blog about how much I have enjoyed my 3.5 years of college, I figured that I should backtrack a little bit…to talk about my college decision process.

I began my college search process early, probably at the end of my freshman year of high school.  At that point, I wasn’t sure what I really wanted to do forever, but I was considering being a high school math teacher.  At this point I was looking at some big schools like University of Kentucky and University of Cincinnatti…mostly because they both had great dance teams…and that was what I was basing my decision on at that point in time (I loved my being on my dance team in high school).

My high school dance team....

Eventually, I realized that I might not be willing to devote the time necessary to be a part of a big time dance program at the schools that I was considering…and I decided that I would prefer going to a small, private school.  I still wanted to be a high school math teacher…mostly because I was good at math…and it was always my favorite class in school.

Cut to the summer before my senior year… when I started making all of my campus visits.  First, I went to the school that my sister was attending (we will call it ABC University), which was close to home, and my first choice school at the moment.  I loved it…but I felt like I needed to visit another school or two…just for good measure.  That was when my parents and I came to Butler, because I knew the area well, and I liked that it was in Indianapolis, but still close to home.  Even though I loved the Admissions Counselor that I met (one of our bloggers, Megan), it just didn’t feel right, and I was still pretty sold on ABC University.

About a month or two later, I went to ABC University to visit my sister and a few of my friends from high school for a weekend….and for some reason it just did not feel right.  I wanted to feel excited to possibly be attending that school the next year….but I didn’t…and for the first time, Butler was looking pretty great.  I went home and started to really research Butler and their programs for the first time, and I basically fell in love.  Soon after, I wasn’t feeling as passionate about being a teacher for the rest of my life as I felt like I should be, so my sister and I sat down and she did a makeshift career assessment with me (meaning that she just asked me questions off the top of her head…and told me what she thought afterwards), and she suggested that I look into business….maybe focusing on marketing, since I love working with people.

So now, 4 years later, I am a senior at Butler, with a major in Marketing.  I know that I didn’t come to Butler the same way that other people do, and that I didn’t decide on a major the way that others do either.  But somehow, it has worked out wonderfully, and I wouldn’t change any of it for the world.

Back to the harsh reality of my life…

Yesterday, I posted a blog about being excited that the new seasons of all of my favorite TV shows have begun. Today, I have realized that I am truly never going to have time to watch TV…ever again.

Ahh! How terrifying!

Ok, I’m being dramatic….very dramatic.  But for reals…life is about to get crazier than it already is…sooner than I expected.

This week begins my period of hardcore studying that will last about 3 weeks.  Each week, I have at least two big tests/projects/papers, so there goes my free time.  But, when I finish, I will be done with my midterms (for Sales, Retailing, and Health Care Econ), I will have finished my Organizational Analysis paper for my current internship, my Retail Analysis Project, and my group project in Health Care Econ.  To add to all of this, I have my internship, working at Speaker’s Lab, and the normal things that people have to do to live our everyday lives.

I’m probably just realizing this (and slightly freaking out) because I got a flat tire the other day, and even after AAA fixed it, it went flat again.  So I had to call them again, and now I have to go to a tire store to get it fixed…all in the like 2 free hours that I have tomorrow during their normal business hours.  I’m just hoping that after I overcome this little time-wasting bump in the road, I will be able to do homework again and I will start preparing for the 3 weeks of mid-term death.  Maybe I can work on being less dramatic too…but on second thought, I should stick to focusing on one goal at a time.  So I’ll keep being dramatic….life’s more fun this way anyway.