Strategic Communication: PR & Advertising

Strategic Communication: PR & Advertising

Strategic Communication: PR & Advertising offers a fresh approach to traditionally separate programs in public relations and advertising. Students complete the program with the essential balance of theoretical and practical knowledge and skills to create and deliver messages targeted to a wide array of audiences: media, employees, customers, legislators, investors and the community. 

This program serves well as preparation for careers in public relations, advertising or corporate communications, while also providing a solid foundation for post-graduate study.

Outside the classroom, students benefit from joining our active student-run public relations (Public Relations Student Society of America) and advertising (ADrenaline) organizations. Members have the chance to participate in PR and advertising projects and campaigns for actual clients. This year, PRSSA is working on behalf of Samaritan's Feet, the national nonprofit best known for its "Barefoot Coaches" campaign, following successful projects for Buffalo Wild Wings and Habitat for Humanity last year. And after being named Midwest regional winner in 2010, ADrenaline will again participate in the annual National Student Advertising competition.

Rounding out the activities in Strategic Communication are faculty-led collaborative research and service learning opportunities, as well as a vibrant Internship Program. Each semester, including summer, interns work with numerous for-profit and not-for-profit organizations and communications firms throughout Indianapolis. The city provides an excellent learning laboratory for strategic communication students, who often land jobs with the companies for which they intern.

ADrenaline Wins Regional Title in Advertising Competition

Third Straight Trip to National Finals


For the third consecutive year, Butler students will compete in the finals of the National Student Advertising Competition (NSAC) in June. Members of ADrenaline, Butler's student advertising club, qualified for nationals by claiming first place in the NSAC District Six Regional competition on April 14. Read the full story.


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Strategic Communication: PR & Advertising

Fairbanks, Room 218
4600 Sunset Ave.
Indianapolis, Indiana 46208
(317) 940-8350
Chair: Dr. Rose Campbell
Assistant: Melissa Friedman