Strategic Communication: PR &
Advertising offers a fresh approach to traditionally
separate programs in public relations and advertising. Students
complete the program with the essential balance of theoretical and
practical knowledge and skills to create and deliver messages
targeted to a wide array of audiences: media, employees,
customers, legislators, investors and the community.
This program serves well as preparation for careers in
corporate communications, while also
providing a solid foundation for post-graduate study.
Outside the classroom, students benefit from joining our
active student-run public relations (Public Relations
Student Society of America) and advertising
organizations. Members have the chance to participate in PR
and advertising projects and campaigns for actual
clients. This year, PRSSA is working on behalf of Samaritan's
Feet, the national nonprofit best known for its "Barefoot Coaches"
campaign, following successful projects for Buffalo Wild Wings and
Habitat for Humanity last year. And after being named Midwest
regional winner in 2010, ADrenaline will again participate in the
annual National Student Advertising competition.
Rounding out the activities in Strategic Communication are
faculty-led collaborative research and service learning
opportunities, as well as a vibrant Internship
Program. Each semester, including summer,
interns work with numerous for-profit and not-for-profit
organizations and communications firms throughout
Indianapolis. The city provides an excellent learning
laboratory for strategic communication students, who often land
jobs with the companies for which they intern.
ADrenaline Wins Regional Title in Advertising Competition
Third Straight Trip to National Finals
For the third consecutive year, Butler students will compete in
the finals of the National Student Advertising Competition (NSAC)
in June. Members of ADrenaline, Butler's student advertising club,
qualified for nationals by claiming first place in the NSAC
District Six Regional competition on April 14. Read the full story.
Fairbanks, Room 218
4600 Sunset Ave.
Indianapolis, Indiana 46208
Program Director: Dr. Rose Campbell
Assistant: Melissa Friedman