Make Your Mark

Our Marketing program offers a transformative educational experience, exposing students not only to marketing but all aspects of business. Our program prepares students to think and act strategically as decision-makers and adapt to the ever-changing business environment. We blend field experience with intensive coursework to graduate students who are confident, professional, and eager to accept the challenges facing today’s world. Students in our program have the opportunity to learn how to think critically about real-world scenarios from experienced marketing professionals.

The marketing curriculum is designed to help students gain knowledge in many areas of marketing including market research and analytics, advertising, sales, and international marketing. The wide range of marketing topics covered is intentional and equips students with a number of skills to meet their future goals. The curriculum requires two internships, and students can satisfy one of them with Bright Blue, our one-of-a-kind student-run marketing and communications agency, that specializes in helping companies with brand awareness and creative strategies.

We establish and maintain meaningful connections with businesses that recognize the value of a Butler Marketing major. Many national firms hire more than one Butler Marketing intern at a time and come back to us year-after-year seeking more of our talent.

What We Offer  

  • Marketing majors take sales courses that require them to “sell” a good or service to a sales professional or alumnus/a
  • Opportunity to partner with a local firm to examine and help provide solutions to a pressing problem
  • Through the development of two business plans, students have the opportunity to craft and execute a marketing creation for their business
  • Students have been involved in marketing research projects with local businesses and non-profit organizations
  • Networking and real-world experiences through two required internships
Marketing Curriculum

122 Total Credit Hours (Includes Butler University Core Requirements)

Business Core Requirements

  • MA 125/106, Math
  • EI 101, First Year Business Experience
  • MS 100, Business Applications w/Excel
  • ORG 215, Speech for Business
  • AC 203, Introduction to Accounting
  • EI 201, Real Business Experience I
  • EC 231, Principles of Microeconomics
  • LE 263, Legal Environment of Business
  • MS 264, Business Statistics
  • LE 264, Business Ethics
  • MS 265, Information Technology
  • AC 204, Introduction Accounting II
  • EC 232, Principles of Macroeconomics
  • FN 340, Corporate Finance
  • MK 380, Introduction of Marketing
  • MS 350, Operations Management
  • MG 360, Organizational Behavior
  • LE 365, Business Law I
  • MS 365, Information Technology II
  • MG 490, Strategy Capstone

University Electives (15 hours)

LAS Electives (6 hours)

Career Development Requirements

  • LSB 101, Professional & Career Development 1
  • LSB 102, Professional & Career Development 2
  • LSB 201, Professional & Career Development 3
  • LSB 202, Professional & Career Development 4
  • LSB 301, Professional & Career Development 5
  • LSB 302, Professional & Career Development 6
  • LSB 401, Internship I
  • LSB 402, Internship II

Major Courses

  • MK 384 or MK 385, Marketing Analytics or Marketing Research
  • MK Electives (6 hours)
  • MK 480, Marketing Management Strategy

University Core Requirements

  • FYS 101/102, First Year Seminar
  • GHS (6 hours) Global & Historical Studies
  • PCA Perspective in Creative Arts
  • PWB Physical Well Being
  • NW Natural World
  • TI Texts & Ideas
Marketing Degree FAQs

The marketing curriculum is designed to help students gain knowledge in many areas of marketing, including market research and analytics, advertising, sales, and international marketing. Some of these jobs include but are not limited to:

  • Advertising Consultant
  • Event Planner
  • Market Research Analyst
  • Marketing Campaign Manager
  • SEO Manager
  • Web Developer

Varying by title and location, a graduate with a degree in Marketing can earn an average salary of $65,260 annually. With more work experience in higher positions, there are opportunities for an annual salary of up to $80,000.


Marketing majors are prepared to think and act strategically as decision-makers. Butler graduates have held positions as customer performance analysts, event consultants, production managers, digital marketing specialists, and more. Students were hired by organizations including Angie’s List, Delta Faucet, Vera Bradley, Eli Lilly, and Whirlpool.