Marketing

Make Your Mark

Our Marketing program offers a transformative educational experience, exposing students not only to marketing but all aspects of business. Our program prepares students to think and act strategically as decision-makers and adapt to the ever-changing business environment.We blend field experience with intensive coursework to graduate students who are confident, professional, and eager to accept the challenges facing today’s world. Students in our program have the opportunity to learn how to think critically about real-world scenarios from experienced marketing professionals.

The marketing curriculum is designed to help students gain knowledge in many areas of marketing including market research and analytics, advertising, sales, and international marketing. The wide range of marketing topics covered is intentional and equips students with a number of skills to meet their future goals. The curriculum requires two internships, and students can satisfy one of them with Bright Blue, our one-of-a-kind student-run marketing and communications agency, that specializes in helping companies with brand awareness and creative strategies.

We establish and maintain meaningful connections with businesses that recognize the value of a Butler Marketing major. Many national firms hire more than one Butler Marketing intern at a time and come back to us year-after-year seeking more of our talent.

What We Offer

Marketing majors take sales courses that require them to “sell” a good or service to a sales professional or alumnus/a
Opportunity to partner with a local firm to examine and help provide solutions to a pressing problem
Through the development of two business plans, students have the opportunity to craft and execute a marketing creation for their business
Students have been involved in marketing research projects with local businesses and non-profit organizations
Networking and real-world experiences through two required internships

Marketing Curriculum

122 Total Credit Hours (Includes Butler University Core Requirements)

Business Core Requirements

MA 125/106, Math
EI 101, First Year Business Experience
MS 100, Business Applications w/Excel
ORG 215, Speech for Business
AC 203, Introduction to Accounting
EI 201, Real Business Experience I
EC 231, Principles of Microeconomics
LE 263, Legal Environment of Business
MS 264, Business Statistics
LE 264, Business Ethics
MS 265, Information Technology
AC 204, Introduction Accounting II
EC 232, Principles of Macroeconomics
FN 340, Corporate Finance
MK 380, Introduction of Marketing
MS 350, Operations Management
MG 360, Organizational Behavior
LE 365, Business Law I
MS 365, Information Technology II
MG 490, Strategy Capstone

University Electives (15 hours)

LAS Electives (6 hours)

Career Development Requirements

LSB 101, Professional & Career Development 1
LSB 102, Professional & Career Development 2
LSB 201, Professional & Career Development 3
LSB 202, Professional & Career Development 4
LSB 301, Professional & Career Development 5
LSB 302, Professional & Career Development 6
LSB 401, Internship I
LSB 402, Internship II

Major Courses

MK 384 or MK 385, Marketing Analytics or Marketing Research
MK Electives (6 hours)
MK 480, Marketing Management Strategy

University Core Requirements

FYS 101/102, First Year Seminar
GHS (6 hours) Global & Historical Studies
PCA Perspective in Creative Arts
PWB Physical Well Being
NW Natural World
TI Texts & Ideas

MARKETING CAREERS

Marketing majors are prepared to think and act strategically as decision-makers. Butler graduates have held positions as customer performance analysts, event consultants, production managers, digital marketing specialists, and more. Students were hired by organizations including Angie’s List, Delta Faucet, Vera Bradley, Eli Lilly, and Whirlpool.

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