Master of Science in Business Analytics

Data has a story. Be the one to tell it.

Butler’s online Master of Science in Business Analytics program, offered through the Lacy School of Business, prepares students with the analytical skills, business acumen, and creative problem-solving expertise to turn data into business strategy. With a strong emphasis on real-world application, the program equips students with the technical expertise and analytical skills needed to navigate today’s data-driven business landscape. By integrating core concepts such as artificial intelligence, data mining, and predictive modeling, students gain the ability to interpret complex data sets and translate them into actionable insights.

The curriculum is designed to provide a comprehensive foundation in business analytics, beginning with fundamental skills in programming and data management using R and Python. Core courses delve into advanced topics such as data visualization, machine learning, and AI applications in text and image processing. Through hands-on projects, students work with live data sources, refine feature engineering techniques, and develop interactive dashboards to effectively communicate their findings. Ethics and storytelling are also key components, ensuring graduates are well-versed in responsible data practices.

The program’s flexible online format allows students to complete one seven-week course at a time, making it ideal for working professionals. Guided by industry experts, graduates emerge with the technical acumen, business intelligence, and strategic problem-solving skills necessary to excel in today’s competitive job market.