Butler Institute for Sports & Entertainment

Connecting Butler’s pipeline of elite students and faculty to Indiana’s booming sports and entertainment industries.

Butler students stand with TV reporter for a group photo outside Old National Center Theatre at the TEDSports Indianapolis event

Take your talents to the Sports Capital.

The Butler Institute for Sports and Entertainment (BISE) is an innovative, dynamic hub that connects students and faculty with Indiana’s growing sports and entertainment industries. BISE provides talent, analysis, creative ideas, and practical solutions to meet industry needs, leveraging Butler’s expertise to support Indianapolis in its pursuit of becoming the capital of sports and entertainment.

Students from a variety of academic disciplines support campaign activations, fan engagement strategies, and behind-the-scenes operations at major events in and around central Indiana.

BISE is building a team of interested Butler students, faculty, and staff. Join the roster to get connected and stay updated about upcoming opportunities by completing the BISE interest form. Industry and community partners are invited to register too.

Have questions? Reach out to BISE Director Bob Schultz at rschultz@butler.edu.

Picture of Robert Schultz with two Butler University students

Robert Schultz

BISE Director

317-442-2155
rschultz@butler.edu

UNLEASHING INDY’S POTENTIAL

BISE is designed to complement and support the Indiana Sports Corp’s 2050 Vision by offering scalable, customizable partnerships that meet both the needs of industry partners and the educational goals of Butler students.

Check out media coverage of this exciting new partnership opportunity.

‘It’s a win-win’ | WTHR Building the Future of S&E | Axios Indy Sports Scene | Butler Collegian

Get In the Game

No riding the bench here! Gain hands-on experience with industry events and projects.

Butler BISE students discuss while looking at mobile phone inside LIV Golf tournament media tent.

Internships

Individual, supervised, real-world collaborations in the workplace.

Butler BISE female students speak to two visitors while representing Marvella Mobile at its promotional table during the WNBA All-Star Weekend

Event Support

Flexible teams helping industry partners scale up.

Picture of Robert Schultz in Innovation Session at Butler University

Embedded Course

Focused, short-term semester-long projects integrated into curriculum.

Picture of Butler University students at a golfing event with a putting game

Curated Ops

Precision-driven operations, tailored to industry partners’ needs.

Butler students give handouts to people on the sidewalk to promote the LIV Golf tournament while outside Gainbridge Fieldhouse during the NBA Finals.

Ready to Play

Experienced in Sports and Entertainment

“Butler students are exceptionally well-prepared, with a strong understanding of the landscape and the ability to navigate any situation with confidence. BISE is truly a wonderful program, and I feel fortunate to have had the opportunity to work alongside their team.”

—Beth Ann Pinkney
Experience & Sales Director, Par 5 Group

Several member of the Butler BISE street team pose for a group photo with swag outside Gainbridge Fieldhouse during WNBA All-Star Game festivities

Win-Win Partnerships

Tackling Real-World Business Needs

“Our students are going to get practical, real-world experience that will propel them as they start their careers. Additionally, central Indiana sports and entertainment organizations—many of which have limited staff and resources—will benefit from the bench-strength Butler can provide. It’s a win-win for all involved.”

—Craig Caldwell
Dean, Lacy School of Business