I’m a firm believer that the communications strategist at every corporation or nonprofit plays an integral role in ensuring the health of the company. Strategic communication is much more than writing a press release or posting to social media. It’s a science into understanding how to cut through the clutter and deliver a specific message to a specific audience at a specific time on a specific device. A professional of any age who has invested the time to dive deeper into strategic communication through Butler’s new master’s program is even more marketable, as its demonstrates a keen desire to be a problem solver.
Chris Gahl (’00)
Senior Vice President, Visit Indy
Butler University Trustee
It’s a natural evolution of Butler’s strong College of Communication to launch a master’s degree in Strategic Communication. As an alum, I am biased toward Butler students and graduates, but I’ve hired and mentored several young professionals, and the Butler ones always stand out. Now with this opportunity, students and professionals can expand their careers by gaining insights and knowledge in the areas where the communications industry is moving—strategy, consultation, problem solving, critical thinking, and innovation. Earning a specialized degree in this area will prove extremely valuable for those in the program, as well as for the organizations they serve.
Karen Alter ’85, ABC
Butler’s undergraduate Strategic Communication program has consistently produced students who come to internships and first jobs more prepared and capable of tactical application at such high levels. A master’s program at Butler will elevate their talents even further. By acquiring the ability to objectively see an organization as a whole and apply not just communication tools but also business and critical thinking skills, graduates will become highly sought-after assets to any company or organization. I can’t wait to see what’s next.
Bob Schultz ’77, APR
Sr. VP of Marketing/Events
Downtown Indianapolis Inc.