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Butler Bowl

Sports Media Major

You like to cross the finish line first. We like that top notch ranking, too. The College of Communication's Sports Media major is the only degreed program of its kind in Indiana and one of only a handful of degreed programs in the Midwest. You’ll be able to take advantage of competitors with a unique and innovative skill set that puts you ahead of the pack and is founded on the integration of sports journalism and digital sports production.

Sports media careers have become some of the most highly competitive and sought after positions in the job market. It’s a multi-billion-dollar industry that drives audience interaction and interest in sports on a worldwide scale. And, you’ll have access to hands-on learning day-one in one of the richest sports cities in the world that plays home to the NCAA, Indianapolis Colts, Indiana Fever, Indiana Pacers, and the Indy 500 to name just a few. 

Get Involved!

You really can do it all. Whether it is on the airwaves, in front of the camera, or producing a live webcast—we’ve got the hands-on experience you’ll need to play an impactful role in the sports media profession and do so right here on campus in state of the art facilities. Like, how involvement with BU:30 led Mark Pearson '16 to the press box at Lucas Oil Stadium alongside seasoned sports reporters. Learn more.

Experience Counts

You know what keeps you interested and invested in the sports you love. You even know what your own sports niche is. Butler Sports Media students intern with major news outlets, companies, and major sports teams based in and around one of the nation’s largest sports cities. You can get in the game—from day one—and gain real-world experience that translates to a highly marketable and flexible skill set. Learn more.

Program Highlights

Sports Media Journalist

Flexible Careers are Right in Our Wheelhouse

Preparation is the key to any successful sports contest. That’s true in the sports media industry, too. Butler’s Sports Media program and its co-curricular approach and collaboration between Journalism and Digital Production allow graduates to take flexible and adaptable skills directly to the workplace. Whether you are looking for a sports anchor job or a spot planning a major national sporting event—you will be prepared.

Our Alumni are Nationwide

Sports—it speaks a universal language. That’s why our alumni are working in local, regional, and national markets in a variety of sports careers from national network announcer to a university director of athletics communications. Our alumni network can help students connect with potential employers and share valuable sports industry advice. Learn more.

State of the Art Facilities

Sports Media students study in a top sports media market starting their first year. The Fairbanks Center houses a full-size, HD-capable video production studio and control room. The studio is a multiple-camera setup with both traditional and virtual set capabilities, including a full-size cyclorama wall for green screen special effects. Students have access to an array of portable video and audio gear consisting of cameras, light kits, microphones, and mounting hardware, and several edit bays and computer labs equipped with the latest video editing software. Learn more.