{"id":4397,"date":"2025-02-24T15:22:40","date_gmt":"2025-02-24T20:22:40","guid":{"rendered":"https:\/\/www.butler.edu\/lacy-business\/?page_id=4397"},"modified":"2026-07-22T12:54:13","modified_gmt":"2026-07-22T16:54:13","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/","title":{"rendered":"Curriculum"},"content":{"rendered":"<section class=\"content-block content-block--has-menu wp-block-butler-content-block\">\n\t<div class=\"content-block-container\">\n\t\t<div class=\"content-block-layout\">\n\t\t\t<div class=\"content-block-menu-container\">\n\t\t\t\t\t\t\t\t\t<nav class=\"content-block-menu-nav\" aria-label=\"Site menu\" id=\"page-nav\"><div class=\"content-block-menu-wrapper\"><header class=\"content-block-menu-header\"><span class=\"content-block-menu-header-label\">MSBA Menu<\/span><button type=\"button\" class=\"content-block-menu-mobile-toggle\" title=\"Toggle menu\" aria-label=\"Toggle menu\" aria-expanded=\"false\"><\/button><\/header><ul class=\"content-block-menu-list\"><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/admission\/\" class=\"content-block-menu-list-link\">Admission<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/\" class=\"content-block-menu-list-link\">Curriculum<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/program-outcomes\/\" class=\"content-block-menu-list-link\">Program Outcomes<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/information-sessions\/\" class=\"content-block-menu-list-link\">Information Sessions<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/go.butler.edu\/register\/?id=e6d32ccf-d61e-4ead-b7e8-116c9811fa02\" class=\"content-block-menu-list-link\">Request Information<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/go.butler.edu\/portal\/programs?programid=6aaaeecf-c5e9-43ae-a581-8095fa58f133\" class=\"content-block-menu-list-link\">Apply Now<\/a><\/li><\/ul><\/div><\/nav>\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"content-block-content-container is-layout-constrained\">\n\t\t\t\t\n\n<h1 id=\"h-curriculum\" class=\"wp-block-heading\">Curriculum<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The Master of Science in Business Analytics program consists of two foundational skills courses, five core courses, and four concentration courses. All programs feature a flexible online model where students take one seven-week course at a time.<\/p>\n\n\n<div class=\"butler-accordion-container wp-block-butler-accordion-container\" data-allow-multiple=\"false\" style=\"--butler-accordion-title-bg-hover: ;\">\n\n<div class=\"butler-accordion-item wp-block-butler-accordion-item\">\n\t<div class=\"butler-accordion-header\">\n\t\t<h2 class=\"butler-accordion-title wp-block-butler-accordion-item\">\n\t\t\t<button class=\"butler-accordion-toggle\" aria-expanded=\"false\">\n\t\t\t\tFoundational skills\t\t\t\t<span class=\"screen-reader-text\">Open<\/span>\n\t\t\t<\/button>\n\t\t<\/h2>\n\t<\/div>\n\t<div class=\"butler-accordion-item-content\" aria-hidden=\"true\">\n\t\t\n\n<p class=\"wp-block-paragraph\"><strong>DATA600 DATA ANALYSIS USING R (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course serves as the introduction to the Data Analytics master\u2019s program. Its purpose is to introduce to students R and R Studio as a data analytic platform. Students will learn the basics of R by using it to review and learn basic statistical analyses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisite:<\/strong>&nbsp;Admission to degree and\/or certificate programs or permission from the Program Director.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA604 PYTHON PROGRAMMING AND DATA MANAGEMENT (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This online course is an introduction to analytical programming in Python and Data Management using SQL. The course presents foundational material required for the Data Analytic MS Core Courses to ensure students are ready for that material. Some of the course material will be similar to that offered in a computer science course but will focus on the skills most often required by analysts rather than programming and database specialists.<br><br><strong>Prerequisite:<\/strong>&nbsp;Admission to degree and\/or certificate programs or permission from the Program Director.<\/p>\n\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"butler-accordion-item wp-block-butler-accordion-item\">\n\t<div class=\"butler-accordion-header\">\n\t\t<h2 class=\"butler-accordion-title wp-block-butler-accordion-item\">\n\t\t\t<button class=\"butler-accordion-toggle\" aria-expanded=\"false\">\n\t\t\t\tCore courses\t\t\t\t<span class=\"screen-reader-text\">Open<\/span>\n\t\t\t<\/button>\n\t\t<\/h2>\n\t<\/div>\n\t<div class=\"butler-accordion-item-content\" aria-hidden=\"true\">\n\t\t\n\n<p class=\"wp-block-paragraph\"><strong>DATA 610 INTRODUCTION TO DATA MINING (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course provides an experiential introduction to current issues and methods in data mining, applications of some introductory data mining algorithms. A leading statistical and data mining software package, R will be used to apply techniques learned in the class to some modern and classic data sets. Topics include algorithms for supervised and unsupervised machine learning techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisites:<\/strong>\u00a0DATA 600 Data Analysis using R; DATA 604 Python Programming and Data Management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA 612 VISUALIZATION, STORYTELLING AND ETHICS (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ability to communicate the results of data analyses is as important as the analyses themselves. This course will introduce topics important to data storytelling, to allow students to become better data presenters and critical viewers of data. Various visualization tools will be presented, and students will learn how best to report data to various types of audiences. Students will gain experience producing interactive, automatically updating data \u201cdashboards.\u201d Students will collaborate to produce collective visual stories, and provide critical reviews of each other\u2019s work. Relevant areas of data ethics will also be introduced, including the protection of customer or patient privacy and the importance of conveying the uncertainty of results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisites:<\/strong>\u00a0DATA 600 Data Analysis using R.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA 616 DATA ENGINEERING, CURATION, AND ANALYTICS WITH AI (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course provides an experiential overview of current issues in data analytics from both analytic and computer sciences perspectives. The focus is on learning techniques for (1) scraping, cleaning, and manipulation of raw data from a variety of live sources and preparing them for analysis, (2) learning to manipulate and reorganize data to apply a variety of analytic tools, and (3) manipulate a variety of data features to enhance to predictive power of statistical models. The focus of this course will be primarily on techniques and tools used to extract data from various sources (primarily live and active data streams), prepare it for analysis, and then apply those analyses with a special emphasis on the understanding of feature engineering: the process of creating representations of data that increase the effectiveness of a predictive model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisites:<\/strong>\u00a0DATA 600 Data Analysis using R, DATA 604 Python Programming and Data Management; DATA 610 Introduction to Data Mining Core courses.<br><br><strong>DATA 618 AI APPLICATIONS IN TEXT PROCESSING AND COMPUTER VISION (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course will utilize Python to develop text and image processing techniques. Students will leverage industry standard methodologies for text and image processing. Students will gain experience with feature extraction and classification techniques in both visual and textual domains using neural networks and traditional machine learning models. This is a 3-credit hour project-based course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisites:<\/strong>\u00a0DATA 604 Python Programming and Data Management; DATA 612 Visualization, Storytelling and Ethics<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"content-block wp-block-butler-content-block\">\n\t<div class=\"content-block-container\">\n\t\t<div class=\"content-block-layout content-block-layout-menu-less\">\n\t\t\t<div class=\"content-block-menu-container\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"content-block-content-container is-layout-constrained\">\n\t\t\t\t\n\n<h2 id=\"h-msba-concentration-12-credits\" class=\"wp-block-heading\">MSBA concentration (12 credits)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently there is one concentration offered as part of the Master\u2019s in Business Analytics program: Business Analytics.<\/p>\n\n\n<div class=\"butler-accordion-container wp-block-butler-accordion-container\" data-allow-multiple=\"false\" style=\"--butler-accordion-title-bg-hover: ;\">\n\n<div class=\"butler-accordion-item wp-block-butler-accordion-item\">\n\t<div class=\"butler-accordion-header\">\n\t\t<h2 class=\"butler-accordion-title wp-block-butler-accordion-item\">\n\t\t\t<button class=\"butler-accordion-toggle\" aria-expanded=\"false\">\n\t\t\t\tBusiness analytics\t\t\t\t<span class=\"screen-reader-text\">Open<\/span>\n\t\t\t<\/button>\n\t\t<\/h2>\n\t<\/div>\n\t<div class=\"butler-accordion-item-content\" aria-hidden=\"true\">\n\t\t\n\n<p class=\"wp-block-paragraph\"><strong>DATA 640 INTRODUCTION TO BUSINESS ANALYTICS (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course covers how organizations can use analytics to gather and utilize information to evaluate risk, increase profitability, and generally improve business performance. The material emphasizes data-driven managerial decision making in a structured approach to problem solving. Topics include an introduction to big data, viewing data and analytics capabilities as strategic assets, and employing analytical models to solve problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisite:<\/strong>\u00a0DATA 600, DATA 610<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA 642 MARKETING ANALYTICS (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course reviews the statistical processes and analytical tools marketing managers may need and could employ in order to make decisions regarding marketing functions such as segmentation, targeting, positioning, among other functions. Further, this course reviews the best analytical processes marketing managers may use to evaluate customer lifetime values, customer buying behaviors, international market analyses, and digital marketing effectiveness. The statistical analyses covered include, but are not limited to cluster analyses, descriptive analyses, analyses of variance, regressions, structural equation modeling, and multilevel analyses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisite:<\/strong>\u00a0DATA 600, DATA 610<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA 644 DATA ANALYTICS FOR ACCOUNTING (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This class covers the analysis of data related to accounting professionals. The focuses include analytic techniques for decision making and the examination of \u201cbig data\u201d involving accounting information. Data analytics has become a relevant skill for all business managers and particularly accountants who often know both internal and external data better than anyone inside the organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisite:<\/strong>\u00a0DATA 600, DATA 610<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA 648 SUPPLY CHAIN ANALYTICS (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the last course in the program, students will have the opportunity to leverage the learning from all core classes and apply their skills in a real-world project. Supply chains are dynamic and complex environments that involve making decisions on different levels and demand the use of real data for real business problems. A set of different analytics tools will be used to collect, organize, and analyze data that support key supply chain decisions, as well as the different challenges and opportunities they pose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prerequisites:<\/strong>\u00a0DATA 610, DATA 612, DATA 614, DATA 616, DATA 618<\/p>\n\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"butler-accordion-item wp-block-butler-accordion-item\">\n\t<div class=\"butler-accordion-header\">\n\t\t<h2 class=\"butler-accordion-title wp-block-butler-accordion-item\">\n\t\t\t<button class=\"butler-accordion-toggle\" aria-expanded=\"false\">\n\t\t\t\tHealth analytics\t\t\t\t<span class=\"screen-reader-text\">Open<\/span>\n\t\t\t<\/button>\n\t\t<\/h2>\n\t<\/div>\n\t<div class=\"butler-accordion-item-content\" aria-hidden=\"true\">\n\t\t\n\n<p class=\"wp-block-paragraph\"><strong>DATA 620: UTILIZATION OF HEALTH DATA <strong>(GRADUATE, 3 CREDIT HOURS)<\/strong><br><\/strong><br>This course will focus on healthcare data governance, management, and ethics. The course will explore the techniques involved with healthcare data capture, cleaning, storage, and security and examine methods to overcome challenges of managing healthcare data across multiple systems. A critical review of the ethical considerations of healthcare algorithm utilization will be conducted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATA 622: STATISTICS &amp; RESEARCH METHODS FOR HEALTHCARE ANALYTICS (GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of this course is to expose students to the health outcomes research and help them prepare for non-traditional career options, including pharmaceutical industry, managed care, or fellowships. It would entail learning to conduct research in the field of health outcomes and design a research study in a specific therapeutic area or condition. Students are encouraged to select a therapeutic area of interest before the class begins. Overall, the class will help students learn &amp; apply research methodology and statistics to the specific therapeutic area or condition of interest, from the health outcomes perspective.<br><br><strong>DATA 624: HEALTHCARE DATA LITERACY AND ANALYTICS<\/strong> <strong>(GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course examines the current and future states of healthcare data and explore methods to leverage analytics to optimize healthcare outcomes and value. Students will learn standard healthcare terminologies and relational databases. Students will utilize SQL for analytic applications. <br><br><strong>Prerequisites:<\/strong> DATA604.<br><br><strong>DATA 628: ADVANCED APPLICATIONS CAPSTONE <strong>(GRADUATE, 3 CREDIT HOURS)<\/strong><br><\/strong><br>In this course, students will collaborate with an institutional partner to apply healthcare analytics principles and techniques to a longitudinal project of mutual interest. Students may choose from a variety of focus areas including hospital and health systems, local health initiatives, technology and innovation, healthcare educational institutions, and industry. This course may be on-campus, off-campus, hybrid, or online pending the nature of the scholarly project. The student will submit a project that successfully meets the course outcomes and is approved by the subject matter expert and Program Director. <br><br><strong>Prerequisites:<\/strong> DATA620, DATA622, DATA624.<br><br><strong>DATA 686: INDEPENDENT STUDY<\/strong> <strong>(GRADUATE, 3 CREDIT HOURS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students will collaborate with a Butler faculty member to apply analytics principles, including data collection, curation, analytics, visualizations and related techniques to a project of mutual interest. <br><br><strong>Prerequisites: <\/strong>DATA610 and permission of the program director.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"footer-contact has-no-social-links wp-block-butler-footer-contact\">\n\t<div class=\"footer-contact-wrapper\">\n\t\t<div class=\"footer-contact-content\">\n\t\t\t<h2 class=\"wp-block-heading footer-contact-headline has-xx-large-font-size\">Contact the MSBA Team<\/h2><div class=\"wp-block-columns are-vertically-aligned-top footer-contact-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column footer-contact-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading footer-contact-column-heading\">Visit Us<\/h3><p class=\"footer-contact-column-content wp-block-paragraph\">Lacy School of Business<br>Dugan Hall,\u00a0Suite 355<br><br data-start=\"429\" data-end=\"432\" \/>Butler University<br data-start=\"449\" data-end=\"452\" \/>4600 Sunset Avenue<br data-start=\"470\" data-end=\"473\" \/>Indianapolis, IN 46208<\/p><\/div><div class=\"wp-block-column footer-contact-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading footer-contact-column-heading\">Email Us<\/h3><p class=\"footer-contact-column-content wp-block-paragraph\"><a href=\"mailto:msba@butler.edu\">msba@butler.edu<\/a><\/p><\/div><div class=\"wp-block-column footer-contact-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading footer-contact-column-heading\">Call Us<\/h3><p class=\"footer-contact-column-content wp-block-paragraph\">317-940-3070<br><br><strong>Monday\u2013Friday<\/strong><br data-start=\"2022\" data-end=\"2025\" \/>8:30 AM \u2013 5:00 PM ET<\/p><\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":135,"featured_media":0,"parent":4368,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4397","page","type-page","status-publish","hentry"],"revision_note":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MS in Business Analytics (MSBA) Curriculum | Butler University<\/title>\n<meta name=\"description\" content=\"Take a deep dive into Butler\u2019s MSBA curriculum \u2014 courses in AI, data science, storytelling, capstone work \u2014 all in a flexible online structure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curriculum\" \/>\n<meta property=\"og:description\" content=\"Take a deep dive into Butler\u2019s MSBA curriculum \u2014 courses in AI, data science, storytelling, capstone work \u2014 all in a flexible online structure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/\" \/>\n<meta property=\"og:site_name\" content=\"Lacy School of Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/butleruniversity\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T16:54:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.butler.edu\/www\/sites\/17\/2022\/02\/08104133\/butler-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@butleru\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/master-business-analytics\\\/curriculum\\\/\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/master-business-analytics\\\/curriculum\\\/\",\"name\":\"MS in Business Analytics (MSBA) Curriculum | Butler University\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#website\"},\"datePublished\":\"2025-02-24T20:22:40+00:00\",\"dateModified\":\"2026-07-22T16:54:13+00:00\",\"description\":\"Take a deep dive into Butler\u2019s MSBA curriculum \u2014 courses in AI, data science, storytelling, capstone work \u2014 all in a flexible online structure.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/master-business-analytics\\\/curriculum\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/master-business-analytics\\\/curriculum\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/master-business-analytics\\\/curriculum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Master of Science in Business Analytics\",\"item\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/master-business-analytics\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Curriculum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#website\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/\",\"name\":\"Lacy School of Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#organization\",\"name\":\"Butler University\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/wp-content\\\/uploads\\\/sites\\\/17\\\/2022\\\/01\\\/cropped-fav.jpg\",\"contentUrl\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/wp-content\\\/uploads\\\/sites\\\/17\\\/2022\\\/01\\\/cropped-fav.jpg\",\"width\":512,\"height\":512,\"caption\":\"Butler University\"},\"image\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/butleruniversity\",\"https:\\\/\\\/x.com\\\/butleru\",\"http:\\\/\\\/instagram.com\\\/butleru\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/14798\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/butleruniversity\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Butler_University\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MS in Business Analytics (MSBA) Curriculum | Butler University","description":"Take a deep dive into Butler\u2019s MSBA curriculum \u2014 courses in AI, data science, storytelling, capstone work \u2014 all in a flexible online structure.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/","og_locale":"en_US","og_type":"article","og_title":"Curriculum","og_description":"Take a deep dive into Butler\u2019s MSBA curriculum \u2014 courses in AI, data science, storytelling, capstone work \u2014 all in a flexible online structure.","og_url":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/","og_site_name":"Lacy School of Business","article_publisher":"https:\/\/www.facebook.com\/butleruniversity","article_modified_time":"2026-07-22T16:54:13+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/cdn.butler.edu\/www\/sites\/17\/2022\/02\/08104133\/butler-social.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@butleru","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/","url":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/","name":"MS in Business Analytics (MSBA) Curriculum | Butler University","isPartOf":{"@id":"https:\/\/www.butler.edu\/lacy-business\/#website"},"datePublished":"2025-02-24T20:22:40+00:00","dateModified":"2026-07-22T16:54:13+00:00","description":"Take a deep dive into Butler\u2019s MSBA curriculum \u2014 courses in AI, data science, storytelling, capstone work \u2014 all in a flexible online structure.","breadcrumb":{"@id":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/curriculum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.butler.edu\/lacy-business\/"},{"@type":"ListItem","position":2,"name":"Master of Science in Business Analytics","item":"https:\/\/www.butler.edu\/lacy-business\/master-business-analytics\/"},{"@type":"ListItem","position":3,"name":"Curriculum"}]},{"@type":"WebSite","@id":"https:\/\/www.butler.edu\/lacy-business\/#website","url":"https:\/\/www.butler.edu\/lacy-business\/","name":"Lacy School of Business","description":"","publisher":{"@id":"https:\/\/www.butler.edu\/lacy-business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.butler.edu\/lacy-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.butler.edu\/lacy-business\/#organization","name":"Butler University","url":"https:\/\/www.butler.edu\/lacy-business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.butler.edu\/lacy-business\/#\/schema\/logo\/image\/","url":"https:\/\/www.butler.edu\/lacy-business\/wp-content\/uploads\/sites\/17\/2022\/01\/cropped-fav.jpg","contentUrl":"https:\/\/www.butler.edu\/lacy-business\/wp-content\/uploads\/sites\/17\/2022\/01\/cropped-fav.jpg","width":512,"height":512,"caption":"Butler University"},"image":{"@id":"https:\/\/www.butler.edu\/lacy-business\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/butleruniversity","https:\/\/x.com\/butleru","http:\/\/instagram.com\/butleru","https:\/\/www.linkedin.com\/school\/14798\/","https:\/\/www.youtube.com\/user\/butleruniversity","https:\/\/en.wikipedia.org\/wiki\/Butler_University"]}]}},"_links":{"self":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/4397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/comments?post=4397"}],"version-history":[{"count":21,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/4397\/revisions"}],"predecessor-version":[{"id":5543,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/4397\/revisions\/5543"}],"up":[{"embeddable":true,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/4368"}],"wp:attachment":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/media?parent=4397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}