{"id":389,"date":"2021-09-24T17:28:18","date_gmt":"2021-09-24T17:28:18","guid":{"rendered":"https:\/\/www.butler.edu\/lacy-business\/marketing\/"},"modified":"2025-10-14T14:52:22","modified_gmt":"2025-10-14T18:52:22","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.butler.edu\/lacy-business\/undergraduate-programs\/marketing\/","title":{"rendered":"Marketing Program"},"content":{"rendered":"<section class=\"wysiwyg wysiwyg-primary-block alignfull\" >\n\t<div class=\"container grid-default wysiwyg__container\">\n\t\t\t\t\t\t<nav class=\"sidebar-menu \" aria-label=\"Site Menu\" id=\"page-nav\">\n\t\t<div class=\"sidebar-menu__wrapper\">\n\t\t\t<header class=\"sidebar-menu__header\">\n\t\t\t\t<span class=\"sidebar-menu__headerLabel\">Lacy School of Business Menu<\/span>\n\n\t\t\t\t\t\t\t\t<button class=\"sidebar-menu__mobileToggle\" title=\"Toggle Menu\" :aria-expanded=\"mobileOpen\"><\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t<ul class=\"sidebar-menu__list\" v-show=\"mobileOpen\">\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/lacy-business\/about\" class=\"sidebar-menu__listLink\" >About<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"\/lacy-business\/undergraduate-programs\" class=\"sidebar-menu__listLink\" >Undergraduate Programs<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/lacy-business\/graduate-programs\/\" class=\"sidebar-menu__listLink\" >Graduate Programs<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/\" class=\"sidebar-menu__listLink\" >Experiential Learning<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/lacy-business\/graduate-programs\/meet-and-greets\/\" class=\"sidebar-menu__listLink\" >Coffee Meet and Greets<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"\/lacy-business\/leadership\" class=\"sidebar-menu__listLink\" >Faculty &#038; Staff<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"\/lacy-business\/career-development\" class=\"sidebar-menu__listLink\" >Career Development<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/lacy-business\/global-opportunities\/\" class=\"sidebar-menu__listLink\" >Global Opportunities<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem hide-overflow\">\n\t\t\t\t\t\t<a href=\"\/lacy-business\/small-business-development-center\" class=\"sidebar-menu__listLink\" >Central Indiana Small Business Development Center<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem hide-overflow\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/lacy-business\/podcasts\/\" class=\"sidebar-menu__listLink\" >Lacy School of Business Podcast <\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t<button class=\"sidebar-menu__desktopToggle\" v-text=\"desktopLabel\" :aria-expanded=\"desktopOpen\">More Links<\/button>\n\t\t\t<\/nav>\n\t\t\t\t<div class=\"wysiwyg__wrapper wysiwyg__wrapper--hasSidebar\">\n\t\t\t<!-- content from editor -->\n\t\t\t<div class=\"wysiwyg__content wysiwyg__contentContainer\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" id=\"h-marketing\">Marketing <\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-your-mark\">Make Your Mark<\/h2>\n\n\n\n<p>Our Marketing program offers a transformative educational experience, exposing students not only to marketing but all aspects of business. Our program prepares students to think and act strategically as decision-makers and adapt to the ever-changing business environment. We blend field experience with intensive coursework to graduate students who are confident, professional, and eager to accept the challenges facing today&#8217;s world. Students in our program have the opportunity to learn how to think critically about real-world scenarios from experienced marketing professionals.<\/p>\n\n\n\n<p>The marketing curriculum is designed to help students gain knowledge in many areas of marketing including digital tactics, artificial intelligence, market research and analytics, advertising, sales, and international marketing. The wide range of marketing topics covered is intentional and equips students with a number of skills to meet their future goals. Like other majors in the Lacy School of Business, marketing majors are required to complete two internships, which can be satisfied either on campus, in the Indianapolis community, at home, or abroad.<\/p>\n\n\n\n<p>We establish and maintain meaningful connections with businesses that recognize the value of a Butler Marketing major. Many national firms hire more than one Butler Marketing intern at a time and come back to us year-after-year seeking more of our talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-we-offer-nbsp-nbsp\">What We Offer&nbsp;&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing majors take sales courses that require them to &#8220;sell&#8221; a good or service to a sales professional or alumnus\/a<\/li>\n\n\n\n<li>Opportunity to partner with a local firm to examine and help provide solutions to a pressing problem<\/li>\n\n\n\n<li>Through the development of two business plans, students have the opportunity to craft and execute a marketing creation for their business<\/li>\n\n\n\n<li>Students have been involved in marketing research projects with local businesses and non-profit organizations<\/li>\n\n\n\n<li>Networking and real-world experiences through two required internships<\/li>\n\n\n\n<li>Opportunity to learn about the intersections between marketing and cutting edge technology \u2013 like digital tools, artificial intelligence, and eSports.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-curriculum\">Marketing Curriculum <\/h2>\n\n\n\n<div class=\"acc-flex-container\">\n\t<div class=\"acc-title-container\" role=\"heading\" aria-level=\"3\">\n\t\t<button id='block_acf-block-68ee9be49e4b2-acc-row' class='acc-row' type='button' aria-expanded='false' aria-controls='block_acf-block-68ee9be49e4b2_acc-content-panel'>\n\t\t\t<div id='block_acf-block-68ee9be49e4b2-acc-title' class='acc-title'>\n\t\t\t\tRequirements \t\t\t<\/div>\n\t\t\t<img alt=\"\" id='block_acf-block-68ee9be49e4b2-acc-img' class='acc-icon' src='https:\/\/www.butler.edu\/lacy-business\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png' \/>\n\t\t<\/button>\n\t<\/div>\n\t<div role=\"region\" aria-hidden='true'\n\t\tid='block_acf-block-68ee9be49e4b2-acc-content-panel' class='acc-panel' aria-labelledby=\"block_acf-block-68ee9be49e4b2-acc-row\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p>122 Total Credit Hours (Includes Butler University Core Requirements)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-business-core-requirements\">Business Core Requirements<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MA 125\/106, Math<\/li>\n\n\n\n<li>EI 101, First Year Business Experience<\/li>\n\n\n\n<li>MS 100, Business Applications w\/Excel<\/li>\n\n\n\n<li>ORG 215, Speech for Business<\/li>\n\n\n\n<li>AC 203, Introduction to Accounting<\/li>\n\n\n\n<li>EI 201, Real Business Experience I<\/li>\n\n\n\n<li>EC 231, Principles of Microeconomics<\/li>\n\n\n\n<li>LE 263, Legal Environment of Business<\/li>\n\n\n\n<li>MS 264, Business Statistics<\/li>\n\n\n\n<li>LE 264, Business Ethics<\/li>\n\n\n\n<li>MS 265, Information Technology<\/li>\n\n\n\n<li>AC 204, Introduction Accounting II<\/li>\n\n\n\n<li>EC 232, Principles of Macroeconomics<\/li>\n\n\n\n<li>FN 340, Corporate Finance<\/li>\n\n\n\n<li>MK 380, Introduction of Marketing<\/li>\n\n\n\n<li>MS 350, Operations Management<\/li>\n\n\n\n<li>MG 360, Organizational Behavior<\/li>\n\n\n\n<li>LE 365, Business Law I<\/li>\n\n\n\n<li>MS 365, Information Technology II<\/li>\n\n\n\n<li>MK483, Consumer Behavior <\/li>\n\n\n\n<li>MG 490, Strategy Capstone<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-university-electives-12-hours\">University Electives (12 hours)<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-las-electives-6-hours\">LAS Electives (6 hours)<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-career-development-requirements\">Career Development Requirements<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LSB 101, Professional &amp; Career Development 1<\/li>\n\n\n\n<li>LSB 102, Professional &amp; Career Development 2<\/li>\n\n\n\n<li>LSB 201, Professional &amp; Career Development 3<\/li>\n\n\n\n<li>LSB 202, Professional &amp; Career Development 4<\/li>\n\n\n\n<li>LSB 301, Professional &amp; Career Development 5<\/li>\n\n\n\n<li>LSB 302, Professional &amp; Career Development 6<\/li>\n\n\n\n<li>LSB 401, Internship I<\/li>\n\n\n\n<li>LSB 402, Internship II<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-major-courses\">Major Courses<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MK 384 or MK 385, Marketing Analytics or Marketing Research<\/li>\n\n\n\n<li>MK Electives (6 hours)<\/li>\n\n\n\n<li>MK 480, Marketing Management Strategy<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-university-core-requirements\">University Core Requirements<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FYS 101\/102, First Year Seminar<\/li>\n\n\n\n<li>GHS (6 hours) Global &amp; Historical Studies<\/li>\n\n\n\n<li>PCA Perspective in Creative Arts<\/li>\n\n\n\n<li>PWB Physical Well Being<\/li>\n\n\n\n<li>NW Natural World<\/li>\n\n\n\n<li>TI Texts &amp; Ideas<\/li>\n<\/ul>\n\n<\/div>\t<\/div>\n\t<script type=\"text\/javascript\">\n\t\t( function( $ ) {\n\t\t\tlet panel = document.getElementById('block_acf-block-68ee9be49e4b2-acc-content-panel');\n\n\t\t\t\/*\n\t\t\t * Need to set a value for maxHeight to initialize the accordion properly.\n\t\t\t * If we don't include this conditional, the accordion doesn't nicely transition to open\/close on the first click.\n\t\t\t *\/\n\t\t\tif ( 1 == 0 ) {\n\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 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Butler graduates have held positions as customer performance analysts, event consultants, production managers, digital marketing specialists, and more. Students were hired by organizations including Angie&#8217;s List, Delta Faucet, Vera Bradley, Eli Lilly, and Whirlpool.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"callout-two-column-two-buttons__links\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":426,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-389","page","type-page","status-publish","hentry"],"revision_note":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Degree | Butler University<\/title>\n<meta name=\"description\" content=\"Take the lead in strategic business planning and creating wide-reaching advertising in an ever-changing business environment by earning a Marketing degree at 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