{"id":3823,"date":"2024-04-08T13:48:30","date_gmt":"2024-04-08T17:48:30","guid":{"rendered":"https:\/\/www.butler.edu\/lacy-business\/?page_id=3823"},"modified":"2025-11-19T10:08:27","modified_gmt":"2025-11-19T15:08:27","slug":"rbe","status":"publish","type":"page","link":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/","title":{"rendered":"The Real Business Experience"},"content":{"rendered":"<section class=\"content-block content-block--has-menu wp-block-butler-content-block\">\n\t<div class=\"content-block-container\">\n\t\t<div class=\"content-block-layout\">\n\t\t\t<div class=\"content-block-menu-container\">\n\t\t\t\t\t\t\t\t\t<nav class=\"content-block-menu-nav\" aria-label=\"Site menu\" id=\"page-nav\"><div class=\"content-block-menu-wrapper\"><header class=\"content-block-menu-header\"><span class=\"content-block-menu-header-label\">Lacy School of Business Menu<\/span><button type=\"button\" class=\"content-block-menu-mobile-toggle\" title=\"Toggle menu\" aria-label=\"Toggle menu\" aria-expanded=\"false\"><\/button><\/header><ul class=\"content-block-menu-list\"><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/about\" class=\"content-block-menu-list-link\">About<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"\/lacy-business\/undergraduate-programs\" class=\"content-block-menu-list-link\">Undergraduate Programs<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/graduate-programs\/\" class=\"content-block-menu-list-link\">Graduate Programs<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/\" class=\"content-block-menu-list-link\">Experiential Learning<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/graduate-programs\/meet-and-greets\/\" class=\"content-block-menu-list-link\">Meet and Greets<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"\/lacy-business\/leadership\" class=\"content-block-menu-list-link\">Faculty &amp; Staff<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"\/lacy-business\/career-development\" class=\"content-block-menu-list-link\">Career Development<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-initial\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/global-opportunities\/\" class=\"content-block-menu-list-link\">Global Opportunities<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-hidden-overflow\"><a href=\"\/lacy-business\/small-business-development-center\" class=\"content-block-menu-list-link\">Central Indiana Small Business Development Center<\/a><\/li><li class=\"content-block-menu-list-item content-block-menu-item-hidden-overflow\"><a href=\"https:\/\/www.butler.edu\/lacy-business\/podcasts\/\" class=\"content-block-menu-list-link\">Lacy School of Business Podcast <\/a><\/li><\/ul><\/div><button type=\"button\" class=\"content-block-menu-desktop-toggle\" aria-expanded=\"false\" data-content-block-toggle-more-label=\"More links\" data-content-block-toggle-less-label=\"Hide links\">More links<\/button><\/nav>\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"content-block-content-container is-layout-constrained\">\n\t\t\t\t\n\n<h1 class=\"wp-block-heading\" id=\"h-the-real-business-experience\">The Real Business Experience <\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">In just one semester, sophomore students form teams, create a business idea, and start and run a real business. The class is facilitated by faculty and professional mentors with impressive professional experience. Teams spend the semester managing all facets of their business from concept, manufacturing, budgeting, to marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each team is offered a loan by the University that must be repaid by the end of the semester. Every team donates 10 percent of their profits to a local charity and then the team members share the rest of the profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The culminating event is a proof-of-concept sales pitch in front of a mock investment panel. Students gain valuable business experience and begin building a resum\u00e9 with real successes to share. <\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"quick-facts alignfull has-no-block-start-margin wp-block-butler-quick-facts\">\n\t\t\t<div class=\"container quick-facts-wrapper\">\n\t\t\t\t\t\t\t<figure class=\"quick-facts-card\">\n\t\t\t\t\t<div class=\"quick-facts-data\">\n\t\t\t\t\t\t<div class=\"quick-facts-data-value\">\n\t\t\t\t\t\t\t63\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<figcaption class=\"quick-facts-caption\">\n\t\t\t\t\t\tSuccessful Business Started (2023\u20132024)\t\t\t\t\t<\/figcaption>\n\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"quick-facts-card\">\n\t\t\t\t\t<div class=\"quick-facts-data\">\n\t\t\t\t\t\t<div class=\"quick-facts-data-value\">\n\t\t\t\t\t\t\t$59,000\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<figcaption class=\"quick-facts-caption\">\n\t\t\t\t\t\tProfits Generated (2023\u20132024)\t\t\t\t\t<\/figcaption>\n\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"quick-facts-card\">\n\t\t\t\t\t<div class=\"quick-facts-data\">\n\t\t\t\t\t\t<div class=\"quick-facts-data-value\">\n\t\t\t\t\t\t\t$6,000\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<figcaption class=\"quick-facts-caption\">\n\t\t\t\t\t\tDonated to Charity (2023\u20132024)\t\t\t\t\t<\/figcaption>\n\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"butler-two-column-quote alignfull has-no-block-start-margin wp-block-butler-two-column-quote\">\n\t\n<div class=\"butler-two-column-quote-item is-butler-two-column-quote-media-right wp-block-butler-two-column-quote-item\">\n\t<figure class=\"butler-two-column-quote-item-media\">\n\t\t\t\t\t<img decoding=\"async\" class=\"butler-two-column-quote-item-media-image\" src=\"https:\/\/cdn.butler.edu\/www\/sites\/17\/2024\/06\/08103806\/MariannaGreen-e1718638817499.jpeg\" alt=\"\" style=\"object-position: 50.00% 50.00%\" \/>\n\t\t\t<\/figure>\n\t<div class=\"butler-two-column-quote-item-content\">\n\t\t<p class=\"butler-two-column-quote-item-kicker wp-block-paragraph\">Current Student Story<\/p><p class=\"butler-two-column-quote-item-quote wp-block-paragraph\">&#8220;As the CEO of my company Indy Eclipse, I was able to gain skills in leadership and management as I lead our group, ensured deadlines were met, our efforts were consistent, and our goals were on track. Everything about this course paralleled real-world experiences, from sales to marketing to finance, and more. It was so rewarding to see the end results and our product in the real world, too.&#8221;<\/p><p class=\"butler-two-column-quote-item-attribution wp-block-paragraph\">Marianna Green<br>International Business and Spanish double major <br>Jasper, Indiana<\/p>\t<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"full-width-video-image alignfull has-no-block-start-margin wp-block-butler-full-width-video-image\">\n\t\t\t<div class=\"full-width-video-image-outlined-wrapper\">\n\t\t\t<h2 class=\"full-width-video-image-outlined\" aria-hidden=\"true\">\n\t\t\t\t<span class=\"full-width-video-image-outlined-line-1\">The Sophomore Real<\/span>\n\t\t\t\t<span class=\"full-width-video-image-outlined-line-2\">Business Experience <\/span>\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\t\t\t<div class=\"full-width-video-image-wrapper container\">\n\t\t\t\n\t\t\t<div class=\"full-width-video-image-media\">\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"full-width-video-image-media-img\"\n\t\t\t\t\t\tsrc=\"https:\/\/cdn.butler.edu\/www\/sites\/17\/2024\/04\/08104106\/20231110_Real_Business_Experience_028.jpg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":3765,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3823","page","type-page","status-publish","hentry"],"revision_note":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Real Business Experience | Butler University<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Business Experience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/\" \/>\n<meta property=\"og:site_name\" content=\"Lacy School of Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/butleruniversity\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T15:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.butler.edu\/www\/sites\/17\/2022\/02\/08104133\/butler-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@butleru\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/experiential-learning\\\/rbe\\\/\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/experiential-learning\\\/rbe\\\/\",\"name\":\"The Real Business Experience | Butler University\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#website\"},\"datePublished\":\"2024-04-08T17:48:30+00:00\",\"dateModified\":\"2025-11-19T15:08:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/experiential-learning\\\/rbe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/experiential-learning\\\/rbe\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/experiential-learning\\\/rbe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experiential Learning\",\"item\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/experiential-learning\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Real Business Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#website\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/\",\"name\":\"Lacy School of Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#organization\",\"name\":\"Butler University\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/wp-content\\\/uploads\\\/sites\\\/17\\\/2022\\\/01\\\/cropped-fav.jpg\",\"contentUrl\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/wp-content\\\/uploads\\\/sites\\\/17\\\/2022\\\/01\\\/cropped-fav.jpg\",\"width\":512,\"height\":512,\"caption\":\"Butler University\"},\"image\":{\"@id\":\"https:\\\/\\\/www.butler.edu\\\/lacy-business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/butleruniversity\",\"https:\\\/\\\/x.com\\\/butleru\",\"http:\\\/\\\/instagram.com\\\/butleru\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/14798\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/butleruniversity\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Butler_University\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Real Business Experience | Butler University","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"The Real Business Experience","og_url":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/","og_site_name":"Lacy School of Business","article_publisher":"https:\/\/www.facebook.com\/butleruniversity","article_modified_time":"2025-11-19T15:08:27+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/cdn.butler.edu\/www\/sites\/17\/2022\/02\/08104133\/butler-social.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@butleru","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/","url":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/","name":"The Real Business Experience | Butler University","isPartOf":{"@id":"https:\/\/www.butler.edu\/lacy-business\/#website"},"datePublished":"2024-04-08T17:48:30+00:00","dateModified":"2025-11-19T15:08:27+00:00","breadcrumb":{"@id":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/rbe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.butler.edu\/lacy-business\/"},{"@type":"ListItem","position":2,"name":"Experiential Learning","item":"https:\/\/www.butler.edu\/lacy-business\/experiential-learning\/"},{"@type":"ListItem","position":3,"name":"The Real Business Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.butler.edu\/lacy-business\/#website","url":"https:\/\/www.butler.edu\/lacy-business\/","name":"Lacy School of Business","description":"","publisher":{"@id":"https:\/\/www.butler.edu\/lacy-business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.butler.edu\/lacy-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.butler.edu\/lacy-business\/#organization","name":"Butler University","url":"https:\/\/www.butler.edu\/lacy-business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.butler.edu\/lacy-business\/#\/schema\/logo\/image\/","url":"https:\/\/www.butler.edu\/lacy-business\/wp-content\/uploads\/sites\/17\/2022\/01\/cropped-fav.jpg","contentUrl":"https:\/\/www.butler.edu\/lacy-business\/wp-content\/uploads\/sites\/17\/2022\/01\/cropped-fav.jpg","width":512,"height":512,"caption":"Butler University"},"image":{"@id":"https:\/\/www.butler.edu\/lacy-business\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/butleruniversity","https:\/\/x.com\/butleru","http:\/\/instagram.com\/butleru","https:\/\/www.linkedin.com\/school\/14798\/","https:\/\/www.youtube.com\/user\/butleruniversity","https:\/\/en.wikipedia.org\/wiki\/Butler_University"]}]}},"_links":{"self":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/3823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/comments?post=3823"}],"version-history":[{"count":18,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/3823\/revisions"}],"predecessor-version":[{"id":4711,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/3823\/revisions\/4711"}],"up":[{"embeddable":true,"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/pages\/3765"}],"wp:attachment":[{"href":"https:\/\/www.butler.edu\/lacy-business\/wp-json\/wp\/v2\/media?parent=3823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}