{"id":876,"date":"2024-01-25T20:54:19","date_gmt":"2024-01-25T20:54:19","guid":{"rendered":"https:\/\/www.butler.edu\/graduate-professional\/?page_id=876"},"modified":"2025-12-03T21:18:40","modified_gmt":"2025-12-03T21:18:40","slug":"lp-ms-in-strategic-communication","status":"publish","type":"page","link":"https:\/\/www.butler.edu\/graduate-professional\/lp-ms-in-strategic-communication\/","title":{"rendered":"MS in Strategic Communication (Landing Page)"},"content":{"rendered":"\n<div class=\"primary-header-menu-container-inner butler-plus-lp-header-menu\">\n\n\t\t\t\n<div class=\"site-branding\" role=\"heading\" aria-level=\"1\">\n\t<div class=\"site-branding-inner\">\n\t\t<img src=\"https:\/\/cdn.butler.edu\/www\/sites\/30\/2024\/08\/08145029\/butler_4cp_1-4w.jpg\" class=\"custom-logo\" alt=\"Butler+\" decoding=\"async\" sizes=\"100vw\">\n\t\t\t<\/div><!-- .site-branding-inner -->\n<\/div><!-- .site-branding -->\n\n\t\t<\/div>\n<style>.primary-header-menu-container-inner {display: none} .primary-header-menu-container-inner.butler-plus-lp-header-menu {display: flex; justify-content: center; padding-left: 0;} .butler-primary-container {display: none;} .custom-logo {filter: none !important; max-width: 75%;} .site-branding-inner {justify-content: center; padding-right: 0;} .rvp-side-video-text {text-align: left;}<\/style>\n<style>@media screen and (max-width: 600px) {section#program-details .tabgroup.js-tablist.horizontal .acf-innerblocks-container {display: block !important; position: relative !important;} section#program-details .tabgroup.js-tablist.horizontal .acf-innerblocks-container .tabitem {margin-left: 0; margin-bottom: 10px;}}<\/style>\n\n\n<section class=\"content-form alignfull\"\n\t>\n\t<div class=\"container\">\n\t\t<div class=\"content-form-left\">\n\t\t\t\t\t\t\t<p class=\"content-form-eyebrow t-h6\">\n\t\t\t\t\tFind Your Next\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"content-form-heading decor-text\">\n\t\t\t\t\tMaster&#8217;s in <span>Strategic Communication<\/span>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"content-form-content\">\n\t\t\t\t\tYour path to leading communication initiatives at non-profit organizations, corporations, and agencies. \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"content-form-right\">\n\t\t\t\t<div class=\"content-form-card\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"content-form-card-heading t-h6\" id=\"content-form__heading\">Request Information<\/p>\n\t\t\t\t\t\t\t\t\t\t<div class=\"content-form-form\" title=\"Request Information\" aria-label=\"Request Information\">\n\t\t\t\t\t\t<div id=\"form_40fb3013-88ff-410e-93b5-3e5cea13e4ec\">Loading&#8230;<\/div><script>\/*<![CDATA[*\/var script = document.createElement('script'); script.async = 1; script.src = 'https:\/\/go.butler.edu\/register\/?id=2d648d32-5bda-4142-83c8-b218afd8d678&amp;output=embed&amp;div=form_40fb3013-88ff-410e-93b5-3e5cea13e4ec' + ((location.search.length > 1) ? '&amp;' + location.search.substring(1) : ''); var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(script, s);\/*]]>*\/<\/script>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<a href=\"javascript:;\" class=\"btn-next-section hide-mobile\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.butler.edu\/graduate-professional\/wp-content\/plugins\/butler-plus-blocks\/assets\/images\/circle-arrow-down.svg\" alt=\"Scroll To Next Section\">\n\t\t<\/a>\n\t<\/div>\n<\/section>\n\n\n\n\n<section class=\"content-cards-plus alignfull no-bg-image \" >\n\t\t\t<div class=\"squiggly\">\n\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/butler-www\/assets\/images\/content-cards-squiggly.svg\" alt=\"\">\n\t\t<\/div>\n\t\t<div class=\"container\">\n\t\t<div class=\"description\">\n\t\t\t<p class=\"eyebrow t-h6\">program overview<\/p>\n\t\t\t<h2 class=\"content-cards-plus__heading decor-text\">Communicate<br><span>with impact<\/span><\/h2>\n\t\t\t<p>As a Butler online Master&#8217;s in Strategic Communication student, you will expand your network and apply new skills in real time. This program focuses on three key pillars: teaching students to interpret research and data for effective communication, design and analyze research methods to drive informed communication strategies, and apply communication strategies across diverse media platforms. Students will gain practical experience through real-world case studies, simulations, and a comprehensive capstone project addressing organizational communication challenges.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"card-group\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\" style=\"grid-row-start: 1; grid-row-end: 3;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"card-heading t-h6\">application deadline<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">8\/1\/24<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"card\" style=\"grid-row-start: 2; grid-row-end: 4;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"card-heading t-h6\">quick facts:<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<ul>\n<li>GRE\/GMAT Not Required<\/li>\n<li>Scholarships Available<\/li>\n<li>100% Online With Weekly Live Instruction<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"card\" style=\"grid-row-start: 3; grid-row-end: 5;\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">30<\/h3>\n<p style=\"text-align: center;\">Credit Hours<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"card\" style=\"grid-row-start: 4; grid-row-end: 6;\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">10<\/h3>\n<p style=\"text-align: center;\">Courses<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n\t<section class=\"callout-two-column-quote alignfull\" id=\"quote-element\">\n\t\t\t\t\t<div class=\"callout-two-column-quote__item\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"grid-default callout-two-column-quote__wrapper\">\n\t\t\t\t\t\t<div class=\"callout-two-column-quote__text callout-two-column-quote__text--right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"callout-two-column-quote__quote \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"callout-two-column-quote__quote-text t-p1\">\n\t\t\t\t\t\t\t\t\t\t<p>\u201cThe Butler Master&#8217;s in Strategic Communication program was exactly everything I was looking for\u2014the structure and scheduling that would work well with my full-time job and family, the class topics, and the flexibility were what really drew me!\u201d<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<cite>Ashley M.<br \/>\r\nMaster&#8217;s in Strategic Communication, 2024<br \/>\r\nCommunications &amp; Employment Branding Strategist at The Suter Company<br \/>\r\nSycamore, IL<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"callout-two-column-quote__links\">\n\t\t\t\t\t\t\t\t\t\t\n<a href=\"https:\/\/www.butler.edu\/graduate-professional\/\"  class=\"button-solid button-link-right--color-theme-white button-link-right--hover-color-theme-gray  t-p1\">\n\t<span class=\"button-solid__label\">\n\t Explore Butler+\t<\/span>\n<\/a>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"callout-two-column-quote__media callout-two-column-quote__media--left\">\n\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/cdn.butler.edu\/www\/sites\/30\/2024\/01\/08145051\/butler-online-mssc-student-profile-ashley-murcia-2.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/cdn.butler.edu\/www\/sites\/30\/2024\/01\/08145051\/butler-online-mssc-student-profile-ashley-murcia-2.jpg\"\n\t\t\t\t\t\t\t\t\talt=\"Ashely M, Strategic Communication Student\"\n\t\t\t\t\t\t\t\t\tclass=\"callout-two-column-quote__media-image\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<div class=\"rvp-container-block alignfull\" style=\"background-image:url(  );background-position:center;background-size:cover;background-repeat:no-repeat;width:100%;height:100%\"><h2 class=\"rvp-h2\">Videos About the Program<\/h2><div id=\"url-holder\" class=\"https:\/\/www.youtube.com\/watch?v=lcC7XIWgF4w https:\/\/www.youtube.com\/watch?v=ETYPcAU3VkA https:\/\/youtu.be\/IdgfLhLrTVU?si=-ORezrKCdEM0fpDk \" style=\"display:none\"><\/div><input class=\"hide\" type=\"checkbox\"\/><div class=\"hide twitch\" id=\"\"><\/div><div class=\"grid-esports\"><div class=\"rvp-main-video\"><div id=\"player_5\"><div class=\"container-iframe rvp-shadow\"><iframe loading=\" \" class=\"responsive-iframe\" id=\"iframe_twitch\" src=\"https:\/\/player.twitch.tv\/?channel=&amp;parent=www.butler.edu\" frameborder=\"0\" allowfullscreen scrolling=\"no\" height=\"1080\" width=\"1920\"><\/iframe><\/div><h2 class=\"white_text rvp-h2\">&#8212; Title &#8212;<\/h2><text class=\"white_text\"><\/text><\/div><div id=\"player_1\"><div class=\"container-iframe rvp-shadow\"><iframe loading=\" \" class=\"responsive-iframe\" id=\"iframe_1\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/lcC7XIWgF4w\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><h2 class=\"white_text rvp-h2\">PharmD Program Overview<\/h2><text class=\"white_text\">The Butler University Doctor of Pharmacy online pathway empowers purposeful practitioners who lead within their communities and their professions in the pharmaceutical, biomedical, and healthcare fields.<\/text><\/div><div id=\"player_2\"><div class=\"container-iframe rvp-shadow\"><iframe loading=\" \" class=\"responsive-iframe\" id=\"iframe_2\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/ETYPcAU3VkA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><h2 class=\"white_text rvp-h2\">Muhammad Suleman Student Story<\/h2><text class=\"white_text\">Listen to Muhammad&#8217;s experience as an Online Pharmacy student with Butler University.<\/text><\/div><div id=\"player_3\"><div class=\"container-iframe rvp-shadow\"><iframe loading=\" \" class=\"responsive-iframe\" id=\"iframe_3\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/IdgfLhLrTVU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><h2 class=\"white_text rvp-h2\">Taranjot Kaur Student Story<\/h2><text class=\"white_text\">Listen to Tarajot&#8217;s experience as an Online Pharmacy student with Butler University.<\/text><\/div><div id=\"player_4\"><div class=\"container-iframe rvp-shadow\"><iframe loading=\" \" class=\"responsive-iframe\" id=\"iframe_twitch\" src=\"https:\/\/player.twitch.tv\/?channel=&amp;parent=www.butler.edu\" frameborder=\"0\" allowfullscreen scrolling=\"no\" height=\"1080\" width=\"1920\"><\/iframe><\/div><h2 class=\"white_text rvp-h2\">&#8212; Title &#8212;<\/h2><text class=\"white_text\"><\/text><\/div><\/div><div id=\"grid-side-menu\"><div class=\"rvp-side-menu rvp-shadow\"><div class=\"rvp-side-videos\"><h3 class=\"rvp-h3 rvp-side-menu-header\">Videos<\/h3><button id=\"twitch_button\" class=\"twitch-button\"><div class=\"grid-twitch-button\"><img decoding=\"async\" class=\"rvp-live-dot\" src=\"https:\/\/www.butler.edu\/graduate-professional\/wp-content\/plugins\/rich-video-player\/build\/images\/Red_circle.be869d19.gif\"\/><text class=\"white_text rvp-primary-font\">Watch Live<\/text><text class=\"dashicons-live-button\"><span class=\"dashicon dashicons dashicons-twitch\"><\/span><\/text><\/div><\/button><div><div class=\"grid-side-video\" id=\"side_video_1\" tabindex=\"0\"><p class=\"rvp-side-video-text\">PharmD Program Overview<\/p><div class=\"rvp-overlay-1\"><div class=\"container-playbutton\"><img decoding=\"async\" class=\"rvp-video-style thumbnail-1\" src=\"https:\/\/img.youtube.com\/vi\/lcC7XIWgF4w\/0.jpg\"\/><i class=\"rvp-video-overlay butler-icon bi-play-circle butler-icon-3x\"><\/i><\/div><\/div><\/div><hr class=\"rounded rvp-hr\"\/><\/div><div><div class=\"grid-side-video\" id=\"side_video_2\" tabindex=\"0\"><p class=\"rvp-side-video-text\">Muhammad Suleman Student Story<\/p><div class=\"rvp-overlay-2\"><div class=\"container-playbutton\"><img decoding=\"async\" class=\"rvp-video-style thumbnail-2\" src=\"https:\/\/img.youtube.com\/vi\/ETYPcAU3VkA\/0.jpg\"\/><i class=\"rvp-video-overlay butler-icon bi-play-circle butler-icon-3x\"><\/i><\/div><\/div><\/div><hr class=\"rounded rvp-hr\"\/><\/div><div><div class=\"grid-side-video\" id=\"side_video_3\" tabindex=\"0\"><p class=\"rvp-side-video-text\">Taranjot Kaur Student Story<\/p><div class=\"rvp-overlay-3\"><div class=\"container-playbutton\"><img decoding=\"async\" class=\"rvp-video-style thumbnail-3\" src=\"https:\/\/img.youtube.com\/vi\/IdgfLhLrTVU\/0.jpg\"\/><i class=\"rvp-video-overlay butler-icon bi-play-circle butler-icon-3x\"><\/i><\/div><\/div><\/div><hr class=\"rounded rvp-hr\"\/><\/div><div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<section class=\"tabgroup-wrapper tabgroup-wrapper--inline tabgroup-wrapper--margins tabgroup-general alignfull\" id=\"program-tabs\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"tabgroup-intro\">\n\t\t\t\t\t\t\t\t\t<div class=\"tabgroup-headline decor-text\">\n\t\t\t\t\t\t<h2>Flexible, affordable, and demand-driven<span>\u2014earn more than a degree with Butler+.<\/span><\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"tabgroup js-tablist horizontal\">\n\t\t\t<button class=\"mobile-switcher\"><\/button>\n\t\t\t<div class=\"acf-innerblocks-container\">\n<div class=\"tabitem \"\n\tid=\"tab-item-curriculum\"\n\tdata-tab-title=\"Curriculum\">\n\t<a class=\"tab\"\n\t\thref=\"#tab-content-curriculum\">Curriculum<\/a>\n\t<div class=\"tabitem-content\">\n\n<h3 class=\"wp-block-heading\" id=\"h-curriculum\">Curriculum<\/h3>\n\n\n\n<p>Students in Butler\u2019s Master\u2019s in Strategic Communication program take one, seven-week course at a time.<\/p>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46a97-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Required\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46a97_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46a97-acc-title' class='acc-title'>\n\t\t\t\tRequired\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46a97-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p><strong>STR510 FOUNDATIONS OF STRATEGIC COMMUNICATION<\/strong><\/p>\n\n\n\n<p>This course introduces students to the foundational theories, strategies, and practices of strategic communication. The course is organized to expose students to the interdisciplinary theoretical literature on strategic communication, to understand and embrace the relationship between theory and practice, and to apply theoretical frameworks to strategic communication challenges.<\/p>\n\n\n\n<p><strong>STR527 RESEARCH METHODS: DESIGN &amp; ANALYSIS<\/strong><\/p>\n\n\n\n<p>This course is a comprehensive examination and application of qualitative and quantitative methods and designs typically employed to plan, monitor, and assess strategic communication campaigns. The purpose of the course is to develop students\u2019 skills to direct and develop valid and reliable research, and to analyze and apply results that lead to successful programming that addresses a variety of organizational goals.<\/p>\n\n\n\n<p><strong>STR540 LAW AND ETHICS IN STRATEGIC COMMUNICATION<\/strong><\/p>\n\n\n\n<p>This course will examine the dynamic legal and ethical issues facing the strategic communication field with an emphasis on central legal concepts such as First Amendment jurisprudence, commercial speech, and intellectual property. Additional concepts to be explored include defamation, privacy, indecency\/obscenity, and political speech across print, broadcast, and digital media. Students will apply these concepts through a combination of discussion, activities, and case studies to current legal and ethical challenges relevant to strategic communication and explore the larger implications for mass media and society at large.<\/p>\n\n\n\n<p><strong>STR551 STRATEGIC VISUAL COMMUNICATION<\/strong><\/p>\n\n\n\n<p>This course will introduce students to graphic design principles and production technologies as they relate to strategic communication design. The course provides students with essential knowledge and skills for success in discriminating good design from bad, and the ability to articulate the difference. Students will also explore the most common tasks required to create and optimize media for digital and print distribution.<\/p>\n\n\n\n<p><strong>STR560 STRATEGIC COMMUNICATION CAPSTONE<\/strong><\/p>\n\n\n\n<p>The Capstone in Strategic Communication simulates a senior communication management context, where you will apply what you have learned throughout your graduate studies. This research-intensive course provides an opportunity for you to demonstrate specific skills and knowledge, as well as sound judgment, en route to developing an organization\u2019s strategic communication plan.<\/p>\n\n\n\n<p><\/p>\n\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46aad-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Elective\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46aad_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46aad-acc-title' class='acc-title'>\n\t\t\t\tElective\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46aad-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p><strong>STR570 SOCIAL MEDIA STRATEGY<\/strong><\/p>\n\n\n\n<p>Throughout this course students will become familiar with a range of social media tools, analyze and discuss their uses and implications for strategic communication, and develop participation literacy. Students will have the opportunity to explore both the theory and practice of social media through writing assignments, reaction papers, and a final applied research paper. This course covers topics such as social media strategy and tactics for businesses, the history of social media, privacy issues and concerns, and how to use social media in moments of organizational crisis.<br><br><strong>STR572 CRISIS COMMUNICATION<\/strong><\/p>\n\n\n\n<p>All organizations experience crises. This course explores theories and research related to organizational communication before, during, and after a crisis. Students examine and apply the fundamentals of crisis communication and crisis management. The course will use theoretical and applied research as well as recent real-life organizational crises to see the need for audience-centered, research-based crisis communication in order to successfully navigate today\u2019s crisis communication landscape. The goal is to prepare students to better strategize, plan, execute, and evaluate ethical and effective crisis communication across a variety of organizational and audience contexts\u2014including students\u2019 current or aspirational industries.<br><br><strong>STR574 MEDIA RELATIONS<\/strong><\/p>\n\n\n\n<p>This course focuses on the techniques by which public relations practitioners influence selected publics through mass and social media. It covers theory, best practices, and especially application of principles so that students will complete the course with the ability to create a sound media relations function for their organization that is ethical, effective, and that serves to advance their organization\u2019s goals and objectives.<br><br><strong>STR576 BRAND STRATEGY<\/strong><\/p>\n\n\n\n<p>This course will examine branding from an audience-centric approach to understand the interplay of audiences, the marketplace, and strategic communication in the branding of new and existing products and services. A combination of discussion, activities, case studies, and readings will provide students with theoretical and applied frameworks to understand, measure, create, and manage brands over time in a highly competitive marketplace. Specific emphasis will be placed on the role of strategic communication to communicate a clear positioning statement, value proposition, and brand personality to target audiences that contribute to strong consumer-brand relationships and brand equity.<br><br><strong>STR578 GLOBAL STRATEGIC COMMUNICATION<\/strong><\/p>\n\n\n\n<p>This course is an introduction to strategic communication in the global and cross-cultural context. Students are exposed to a wide range of topics, including: the role of culture in strategic communication, intercultural communication theories, ethics and regulatory issues, history of globalization, new media technologies, cases in international strategic communication, and strategies to communicate with diverse audiences.<br><br><strong>STR584 HEALTH &amp; RISK COMMUNICATION<\/strong><\/p>\n\n\n\n<p>This course addresses the theory and practice of health and risk communication. This field considers effective ways to encourage healthy behaviors and is informed by sociological and psychological variables. Specifically, we\u2019ll examine public health campaigns across multiple contexts\u2014crises (like a pandemic) and general well-being (exercise, nutrition, safety, mental health, cancer prevention, etc.). Risk communication is a sub-study pondering, \u201cWhy do people differently evaluate personal risk?\u201d Risk assessments don\u2019t always correlate with personal behavior, making health communication a challenge. This course is for anyone interested in communicating about health to diverse stakeholders, including those managing lifestyle products.<br><br><strong>ORG562 LEADERSHIP COMMUNICATION<\/strong><\/p>\n\n\n\n<p>Students in this course will examine leadership communication in the context of organizational change. Leadership is analyzed using the concept of citizenship with a focus on communication skills needed to help construct effective experiences for an organization, team, or community, whether in the role of doer, follower, guide, manager, or leader. Students will also evaluate organizational theory and practice that links to how early- to mid-20th century management theories have shaped current 21st century organizations throughout change.<\/p>\n\n<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<script>\n\tdocument.addEventListener(\"DOMContentLoaded\", function () {\n\t\t\/\/ move innerblocks to tabs-content\n\t\tvar targetTabItem = document.getElementById(\"tab-item-curriculum\");\n\t\tvar targetInnerBlocks = targetTabItem.querySelector(\".tabitem-content\");\n\t\ttargetInnerBlocks.setAttribute(\"id\", \"tab-content-curriculum\");\n\t\tvar parentTabgroup = targetTabItem.closest(\".tabgroup\");\n\t\tvar destination = parentTabgroup.querySelector(\".tabs-content\");\n\t\tdestination.appendChild(targetInnerBlocks);\n\t});\n<\/script>\n\n\n\n<div class=\"tabitem \"\n\tid=\"tab-item-career-outcomes\"\n\tdata-tab-title=\"Career Outcomes\">\n\t<a class=\"tab\"\n\t\thref=\"#tab-content-career-outcomes\">Career Outcomes<\/a>\n\t<div class=\"tabitem-content\">\n\n<h3 class=\"wp-block-heading\" id=\"h-career-outcomes\">Career Outcomes<\/h3>\n\n\n\n<p>Earning a Master&#8217;s in Data Analytics degree may position you for opportunities in the following career paths:<\/p>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46ad5-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Career Outlook\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46ad5_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46ad5-acc-title' class='acc-title'>\n\t\t\t\tCareer Outlook\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46ad5-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Media and communication jobs are projected to grow 6 percent by 2031. Now is a great time to upskill and set yourself apart in the communication job market.*&nbsp;<\/p>\n\n\n\n<p>Urban hubs like New York City, along with metropolitan areas in Texas and California, tend to employ the highest number of communication professionals.* However, remote positions are more popular than ever, providing ample opportunities to advance your career from anywhere.&nbsp;<\/p>\n\n\n\n<p>*Source: U.S. Bureau of Labor Statistics, 2021<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46af2-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Communication Jobs\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46af2_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46af2-acc-title' class='acc-title'>\n\t\t\t\tCommunication Jobs\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46af2-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Earning a Master\u2019s in Strategic Communication may position you for opportunities in the following career paths:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Job Title<\/th><th>Employed (2021)<\/th><th>Median Income (2021)<\/th><\/tr><\/thead><tbody><tr><td>Advertising, Promotions, and Marketing Manager<\/td><td>347,000<\/td><td>$133,000<\/td><\/tr><tr><td>Public Relations and Fundraising Manager<\/td><td>98,000<\/td><td>$120,000<\/td><\/tr><tr><td>Social and Community Service Manager<\/td><td>174,000&nbsp;<\/td><td>$74,000<\/td><\/tr><tr><td>Public Relations Specialist<\/td><td>277,000<\/td><td>$63,000<\/td><\/tr><tr><td>Editor<\/td><td>108,000<\/td><td>$63,000<\/td><\/tr><tr><td>Fundraiser<\/td><td>106,000<\/td><td>$61,000<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Source: U.S. Bureau of Labor Statistics, 2021. All figures rounded to the nearest thousand.<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<script>\n\tdocument.addEventListener(\"DOMContentLoaded\", function () {\n\t\t\/\/ move innerblocks to tabs-content\n\t\tvar targetTabItem = document.getElementById(\"tab-item-career-outcomes\");\n\t\tvar targetInnerBlocks = targetTabItem.querySelector(\".tabitem-content\");\n\t\ttargetInnerBlocks.setAttribute(\"id\", \"tab-content-career-outcomes\");\n\t\tvar parentTabgroup = targetTabItem.closest(\".tabgroup\");\n\t\tvar destination = parentTabgroup.querySelector(\".tabs-content\");\n\t\tdestination.appendChild(targetInnerBlocks);\n\t});\n<\/script>\n\n\n\n<div class=\"tabitem \"\n\tid=\"tab-item-tuition\"\n\tdata-tab-title=\"Tuition\">\n\t<a class=\"tab\"\n\t\thref=\"#tab-content-tuition\">Tuition<\/a>\n\t<div class=\"tabitem-content\">\n\n<h3 class=\"wp-block-heading\" id=\"h-tuition\">Tuition<\/h3>\n\n\n\n<p>Tuition Information and Financial Options for Our Online Program.<\/p>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46b14-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Tuition Overview\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46b14_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46b14-acc-title' class='acc-title'>\n\t\t\t\tTuition Overview\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46b14-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Advancing your education is a big commitment and a worthwhile investment at Butler University. Our students invest in us, and we invest in our students by preparing them with the knowledge and skills they need to make an impact in the world.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Program<\/th><th>Credits<\/th><th>Cost per Credit<\/th><th>Estimated Tuition<\/th><\/tr><\/thead><tbody><tr><td>Master&#8217;s in Strategic Communication<\/td><td>30<\/td><td>$850<\/td><td>$25,500<\/td><\/tr><tr><td>Graduate Certificate in Strategic Communication<\/td><td>12<\/td><td>$850<\/td><td>$10,200<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>*Tuition is subject to change each academic year.<\/em><\/p>\n\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46b2c-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Financial Aid\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46b2c_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46b2c-acc-title' class='acc-title'>\n\t\t\t\tFinancial Aid\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46b2c-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p>The Office of Financial Aid awards Federal Direct Loans to degree-seeking graduate students enrolled at least half-time (three credit hours). There is no gift assistance for graduate students awarded through the Office of Financial Aid. Federal Direct PLUS Loans for graduate students and private loans are available to those needing additional assistance.<\/p>\n\n\n\n<p>Graduate students who are studying abroad for credit with their program may be eligible to use loans for associated costs. Contact the Office of Financial Aid by&nbsp;<a rel=\"noreferrer noopener\" href=\"mailto:finaid@butler.edu\" target=\"_blank\"><u>email<\/u><\/a>&nbsp;or call 317-940-8200 for more information.<\/p>\n\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class='acc-flex-container-plus' >\n\t<div>\n\t\t\t\t\t\t<button id='block_acf-block-6930a92f46b40-acc-row-plus'\n\t\t\t\tclass='acc-row-plus data-gtm-openAccordion'\n\t\t\t\tdata-accordionTopic=\"Financial Assistance Options for Graduate Students\"\n\t\t\t\taria-expanded='false'\n\t\t\t\taria-owns='block_acf-block-6930a92f46b40_acc-content-panel'>\n\t\t\t<div id='block_acf-block-6930a92f46b40-acc-title' class='acc-title'>\n\t\t\t\tFinancial Assistance Options for Graduate Students\t\t\t<\/div>\n\t\t<\/button>\n\t<\/div>\n\t<div aria-hidden='true'\n\t\tid='block_acf-block-6930a92f46b40-acc-content-panel' class='acc-panel-plus'>\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p>Butler makes payment plans and loan options available to its graduate students. Visit the <a href=\"https:\/\/www.butler.edu\/admission-aid\/financial-aid-scholarships?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Aid<\/a> website for more information. For information about a monthly payment plan you can also contact the <a href=\"https:\/\/www.butler.edu\/campus-services\/student-accounts?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">Office of Student Accounts<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STEPS FOR GRADUATE STUDENTS BORROWING LOANS<\/h3>\n\n\n\n<p><strong>STEP 1: COMPLETE THE FREE APPLICATION FOR FEDERAL STUDENT AID (FAFSA)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/studentaid.gov\/h\/apply-for-aid\/fafsa?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">Find the Free Application for Federal Student Aid (FAFSA) here<\/a><\/li>\n\n\n\n<li>For the fall and\/or spring semesters, submit the FAFSA for the academic year (e.g. fall 2023 and\/or spring 2024 use the 2023\u20132024 FAFSA).<\/li>\n\n\n\n<li>For the summer term, submit the FAFSA for the academic year preceding summer (e.g. summer 2024 uses the 2023\u20132024 FAFSA).<\/li>\n<\/ul>\n\n\n\n<p><strong>STEP 2: REGULARLY CHECK YOUR BUTLER UNIVERSITY EMAIL<\/strong><\/p>\n\n\n\n<p>Students will receive an email when the financial aid notification is available to view on <a href=\"https:\/\/my.butler.edu\/PAPRD\/signon.html?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">My.Butler<\/a>.<\/p>\n\n\n\n<p><strong>STEP 3: REVIEW\/ACCEPT YOUR FINANCIAL AID AWARDS<\/strong><\/p>\n\n\n\n<p>Carefully review your offer of financial aid and accept or decline the awards online at <a href=\"http:\/\/my.butler.edu\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">my.butler.edu<\/a> using your username and password provided by the Office of Admission to log in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigate to <a href=\"http:\/\/my.butler.edu\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">my.butler.edu<\/a> and click Student Financial Planning under Academic Tools.<\/li>\n\n\n\n<li>Select Home in the navigation bar at the top.<\/li>\n\n\n\n<li>Click on Review\/Accept Awards.<\/li>\n\n\n\n<li>Follow all steps to review and accept or decline your financial aid awards.<\/li>\n<\/ul>\n\n\n\n<p><strong>STEP 4: ACT ON YOUR FEDERAL LOANS<\/strong><\/p>\n\n\n\n<p>If you accepted the Federal Direct Loan, navigate to the Student Financial Planning home page.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Under Receive Your Funds, select both Complete Subsidized\/Unsubsidized Entrance Counseling and Sign your Direct Subsidized\/Unsubsidized MPN.<\/li>\n\n\n\n<li>You will be directed to complete both at <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a>. You will log in using your FSA ID from the FAFSA.<\/li>\n\n\n\n<li>All borrowers will also be required to complete the Annual Student Loan Acknowledgement (counseling) at <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>STEP 5: EVALUATE YOUR OPTIONS TO PAY THE BILL<\/strong><\/p>\n\n\n\n<p>The Office of Student Accounts publishes the electronic billing statements monthly as charges occur. More information about the tuition and fees, the billing process, payment plans, and additional Student Account Services can be found on the <a href=\"https:\/\/www.butler.edu\/student-accounts?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">Student Accounts page<\/a>.<\/p>\n\n\n\n<p>If you need additional assistance to cover educational expenses, Butler offers financing options to invest in your education. Our payment plan, federal grad PLUS loan, and private education loans are available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MORE LOAN INFORMATION<\/h3>\n\n\n\n<p><strong>FEDERAL DIRECT LOAN<\/strong><\/p>\n\n\n\n<p>The Federal Direct Loan is a long-term, low-interest unsubsidized student loan. Degree-seeking graduate students enrolled at least half-time (three credit hours) may be eligible to borrow up to $20,500 annually.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Students are required to file the FAFSA.<\/li>\n\n\n\n<li>Repayment begins six months after graduating, leaving the University, or enrolling less than half-time.<\/li>\n\n\n\n<li>The fixed interest rate for the Federal Direct Graduate\/Professional Unsubsidized Loan adjusts each year on July 1. Refer to <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a> for updates.<\/li>\n\n\n\n<li>The origination fee for the Federal Direct Graduate\/Professional Unsubsidized Loan is 1.057 percent.<\/li>\n\n\n\n<li>The origination fee for the Federal Direct Graduate\/Professional Unsubsidized Loan adjusts each year on October 1. Refer to <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a> for updates.<\/li>\n<\/ul>\n\n\n\n<p><strong>FEDERAL DIRECT PLUS LOAN FOR GRADUATE STUDENTS (GRADPLUS)<\/strong><\/p>\n\n\n\n<p>Federal Direct PLUS Loan for graduate students is available to creditworthy students pursuing a graduate degree. Grad PLUS Loans may cover educational expenses up to the cost of attendance minus all other financial assistance. Interest is charged during all periods, and the lender is the U.S. Department of Education.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repayment begins 60 days after the loan is fully disbursed. Deferment options are available while the student is in school.<\/li>\n\n\n\n<li>The fixed interest rate adjusts each year on July 1. Refer to <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a> for updates.<\/li>\n\n\n\n<li>The origination fee adjusts each year on October 1. Refer to <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a> for updates.<\/li>\n\n\n\n<li>Students must complete the <a href=\"https:\/\/studentaid.gov\/h\/apply-for-aid\/fafsa?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">FAFSA<\/a> and apply for the PLUS Loan at <a href=\"http:\/\/studentaid.gov\/?undefined=\">studentaid.gov<\/a>.<\/li>\n\n\n\n<li>The Office of Financial Aid will process a PLUS Loan upon notification of credit approval.<\/li>\n\n\n\n<li>The <a href=\"https:\/\/studentaid.gov\/mpn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Master Promissory Note (MPN)<\/a> must be signed prior to funds being credited to the student\u2019s account.<\/li>\n\n\n\n<li>All borrowers will also be required to complete the Annual Student Loan Acknowledgement (counseling) at <a href=\"http:\/\/studentaid.gov\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">studentaid.gov<\/a>.<\/li>\n\n\n\n<li>Students must be enrolled in a minimum of three credit hours to be eligible for the loan.<\/li>\n<\/ul>\n\n\n\n<p><strong>PRIVATE LOANS<\/strong><\/p>\n\n\n\n<p>Graduate students may consider private loan options after exhausting opportunities from federal aid programs. See the private loans section on our <a href=\"https:\/\/www.butler.edu\/admission-aid\/financial-aid-scholarships\/financing-options\/?undefined=\" target=\"_blank\" rel=\"noreferrer noopener\">Financing Options webpage<\/a> for more information about the available loan programs. For graduate certificate programs that are not federal aid eligible, students may be able to use private loans. 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