Sherry Crabtree joined Butler University in August 2016 and works closely with Stephanie Judge-Cripe, Associate Vice President, Marketing and Communications. Sherry refined the department’s video production process and provides video project management and preproduction services on university videos, including the annual Big East TV commercial, and videos supporting Butler's institutional brand, Enrollment, Advancement, and more. In addition to video production services, Sherry project managed the department's marketing plan for hosting the 2021 NCAA Basketball Tournament in historic Hinkle Fieldhouse, manages several budgets across campus and works with the crisis communication team.
Prior to joining Butler University, Sherry worked for MZD Advertising Agency, audio & video production company Bennett Innovations, St. Bernadette Church & Retreat Center, Franklin Township Community School Corporation, and freelanced with Praxis Media Group. Some of Sherry's previous clients included: Coca-Cola Midwest, The Hoosier Lottery, Citgo Petroleum, Tom Wood Automotive Group, and Huntington Bank.
Sherry received her B.A. in Communications from Purdue University and is working on earning an MBA through Andre B. Lacy School of Business.