Bob Schultz, APR, Fellow PRSA is has been an adjunct member of the Butler faculty since 2006 working now in the College of Communications. Professor Schultz is the full time Senior Vice President of Marketing,Communications and Events for Downtown Indy, Inc., a private, nonprofitorganization focused on improving Downtown Indianapolis. There, he is responsible for developing and implementing the organization’s strategic marketing plan to position Downtown as a vibrant, safe environment to live, learn, work and play. Prior to joining Downtown Indy, Inc., Bob was Vice President of Borshoff Advertising & Public Relations where he delivered high-level marketing consultation for such client organizations as Eli Lilly and Co., WGU Indiana, University of Notre Dame, Defender Direct, Buckingham Companies and the 2012 Super Bowl Host Committee. Bob also had a ten year run serving Visit Indy as its primary marketing communications director from 1999-2008. He and his wife Diane (a Butler grad) are both lifelong Indy residents and have three children, ages 14, 20 and 22.