Dr. Mark Rademacher is an Associate Professor of Strategic Communication in the College of Communication at Butler University. His teaching responsibilities include undergraduate and graduate courses, including foundations of strategic communication, research methods, audience insights, and public communication campaigns. He also serves as the Graduate Director within the College of Communication.
His research investigates the intersection of identity, mass media, and consumer culture across a variety of contexts, including self-representation strategies utilized by marginalized populations on social media, depictions of masculinity in promotional content and reality television, and the consumer socialization of young children. His research has been published in academic journals such as New Media & Society, Journal of Current Issues and Research in Advertising, Journal of Communication Inquiry, and Journal of Children and Media.
Dr. Rademacher earned his PhD and Master's degree in Mass Communications from the University of Wisconsin - Madison and a B.S. in Broadcasting from the University of Tennessee - Knoxville.