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Mark Rademacher

Associate Professor Strategic Communication - CCOM
Mark Rademacher

Office Hours

  • from 2:30 PM to 3:30 PM
  • from 1:00 PM to 2:00 PM


Fairbanks 238

Dr. Mark Rademacher is an associate professor of strategic communication in the College of Communication at Butler University where he teaches undergraduate and graduate courses, including research methods, audience insights, and strategic communication campaign strategy. He also serves as Chair of the Department of Strategic Communication, Director of Graduate Studies in the College of Communication, and as a Faculty in Residence in Irvington House Residence Hall, a program that has faculty members and their families living in campus residence halls to support student academic and personal success. 

Dr. Rademacher came to Butler in 2009 as an assistant professor in the Department of Strategic Communication, earning tenure in the spring of 2016. He earned both a PhD and a Master's degree in Mass Communications from the University of Wisconsin - Madison in 2009 and 2005, respectively. He also earned a B.S. in Broadcasting from the University of Tennessee - Knoxville in 2000. 

His research investigates the intersection of identity, mass media, and consumer culture across a variety of contexts, including self-representation strategies utilized by marginalized populations on social media, depictions of masculinity in promotional content and reality television, and the consumer socialization of young children. His work has been published in well-regarded communication journals such as New Media & Society, Journal of Current Issues and Research in Advertising, Journal of Communication Inquiry, and Journal of Children and Media.