{"id":56,"date":"2021-09-27T16:50:41","date_gmt":"2021-09-27T16:50:41","guid":{"rendered":"https:\/\/www.butler.edu\/communication\/strategic-communication\/public-relations-advertising\/"},"modified":"2024-04-01T16:18:44","modified_gmt":"2024-04-01T20:18:44","slug":"public-relations-advertising","status":"publish","type":"page","link":"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/public-relations-advertising\/","title":{"rendered":"PR and Advertising"},"content":{"rendered":"<section class=\"wysiwyg wysiwyg-primary-block alignfull\" >\n\t<div class=\"container grid-default wysiwyg__container\">\n\t\t\t\t\t\t<nav class=\"sidebar-menu \" aria-label=\"Site Menu\" id=\"page-nav\">\n\t\t<div class=\"sidebar-menu__wrapper\">\n\t\t\t<header class=\"sidebar-menu__header\">\n\t\t\t\t<span class=\"sidebar-menu__headerLabel\">Communication and Leadership Menu<\/span>\n\n\t\t\t\t\t\t\t\t<button class=\"sidebar-menu__mobileToggle\" title=\"Toggle Menu\" :aria-expanded=\"mobileOpen\"><\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t<ul class=\"sidebar-menu__list\" v-show=\"mobileOpen\">\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/\" class=\"sidebar-menu__listLink\" >Strategic Communication<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/org-communication-leadership\/\" class=\"sidebar-menu__listLink\" >Organizational Communication &#038; Leadership<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/strategic-communication\/internships\/\" class=\"sidebar-menu__listLink\" >Internships<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/curriculum\/\" class=\"sidebar-menu__listLink\" >Majors\/Minors Curriculum<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/academics\/three-year-programs\/\" class=\"sidebar-menu__listLink\" >Complete Your Degree in Three Years<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/strategic-communication\/organizations\/\" class=\"sidebar-menu__listLink\" >Organizations and Activities<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/academics\/study-abroad\/\" class=\"sidebar-menu__listLink\" >Study Abroad<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/academics\/washington-semester\/\" class=\"sidebar-menu__listLink\" >Washington, DC Learning Semester<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/cal-faculty-staff\/\" class=\"sidebar-menu__listLink\" >CAL Faculty and Staff<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t<\/nav>\n\t\t\t\t<div class=\"wysiwyg__wrapper wysiwyg__wrapper--hasSidebar\">\n\t\t\t<!-- content from editor -->\n\t\t\t<div class=\"wysiwyg__content wysiwyg__contentContainer\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" id=\"h-pr-and-advertising\">PR and Advertising<\/h1>\n\n\n\n<p><!-- ><video style=\"display: none;\"><!--><source media=\"(min-width: 479px)\" srcset=\"https:\/\/www.butler.edu\/sites\/default\/files\/styles\/landscape_2_17_1_tablet_1x\/public\/basic-page\/images\/stratcommpradv.jpg?itok=9pCvQS-r\u00d7tamp=1461083749 1x, https:\/\/www.butler.edu\/sites\/default\/files\/styles\/landscape_2_17_1_tablet_2x\/public\/basic-page\/images\/stratcommpradv.jpg?itok=h6So-wd0\u00d7tamp=1461083749 2x\"><source media=\"(min-width: 1px)\" srcset=\"https:\/\/www.butler.edu\/sites\/default\/files\/styles\/landscape_2_17_1_phone_1x\/public\/basic-page\/images\/stratcommpradv.jpg?itok=JWCJDTEP\u00d7tamp=1461083749 1x, https:\/\/www.butler.edu\/sites\/default\/files\/styles\/landscape_2_17_1_phone_2x\/public\/basic-page\/images\/stratcommpradv.jpg?itok=SMyMVQWx\u00d7tamp=1461083749 2x\"><!-- ><\/video><!--><\/p>\n\n\n\n<p>Public relations practitioners deal with reputation. Advertising executives work closely with products, images, and ideas. Each must be able to work effectively with the other. Most modern agencies recognize that the lines between these disciplines are blurring. Students who choose to specialize in either public relations or advertising at Butler learn the skills of their chosen field. But they also learn group involvement through upper-level, project-based courses. They learn from their peers in student organizations like the Public Relations Student Society of America, and our student chapter of the American Advertising Federation\u2019s Ad Club. In addition to regularly scheduled speakers and other events, Ad Club participates annually in the National Student Advertising Competition, where it has won national and regional recognition for its campaigns. PRSSA members engage in the National Bateman Competition, creating public relations campaigns for national clients. Strategic Communication students leave Butler with the skills that not only help them work effectively in the field of their choice, but that will also help them work effectively with those in neighboring fields.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/bulletin.butler.edu\/preview_program.php?catoid=1&amp;poid=200\"><strong>VIEW REQUIREMENTS: MAJOR in Strategic Communication<\/strong><\/a><br><\/p>\n\n\n\n<p><a href=\"https:\/\/bulletin.butler.edu\/preview_program.php?catoid=1&amp;poid=204&amp;returnto=23\"><strong>VIEW REQUIREMENTS: MINOR in Strategic Communication<\/strong><\/a><br><\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"revision_note":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR and Advertising | Butler University<\/title>\n<meta name=\"description\" content=\"Join Butler&#039;s PR &amp; Advertising program today! From requirements to values to curriculum, learn more about what our degree program has to offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/public-relations-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR and Advertising\" \/>\n<meta property=\"og:description\" content=\"Join Butler&#039;s PR &amp; Advertising program today! 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