{"id":52,"date":"2021-09-27T16:50:40","date_gmt":"2021-09-27T16:50:40","guid":{"rendered":"https:\/\/www.butler.edu\/communication\/strategic-communication\/curriculum\/"},"modified":"2025-06-13T09:03:41","modified_gmt":"2025-06-13T13:03:41","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/curriculum\/","title":{"rendered":"Strategic Communication Curriculum"},"content":{"rendered":"<section class=\"wysiwyg wysiwyg-primary-block alignfull\" >\n\t<div class=\"container grid-default wysiwyg__container\">\n\t\t\t\t\t\t<nav class=\"sidebar-menu \" aria-label=\"Site Menu\" id=\"page-nav\">\n\t\t<div class=\"sidebar-menu__wrapper\">\n\t\t\t<header class=\"sidebar-menu__header\">\n\t\t\t\t<span class=\"sidebar-menu__headerLabel\">Communication and Leadership Menu<\/span>\n\n\t\t\t\t\t\t\t\t<button class=\"sidebar-menu__mobileToggle\" title=\"Toggle Menu\" :aria-expanded=\"mobileOpen\"><\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t<ul class=\"sidebar-menu__list\" v-show=\"mobileOpen\">\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/\" class=\"sidebar-menu__listLink\" >Strategic Communication<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/org-communication-leadership\/\" class=\"sidebar-menu__listLink\" >Organizational Communication &#038; Leadership<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/strategic-communication\/internships\/\" class=\"sidebar-menu__listLink\" >Internships<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/strategic-communication\/curriculum\/\" class=\"sidebar-menu__listLink\" >Majors\/Minors Curriculum<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/academics\/three-year-programs\/\" class=\"sidebar-menu__listLink\" >Complete Your Degree in Three Years<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/strategic-communication\/organizations\/\" class=\"sidebar-menu__listLink\" >Organizations and Activities<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/academics\/study-abroad\/\" class=\"sidebar-menu__listLink\" >Study Abroad<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/academics\/washington-semester\/\" class=\"sidebar-menu__listLink\" >Washington, DC Learning Semester<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"sidebar-menu__listItem initial-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.butler.edu\/communication\/communication-leadership\/cal-faculty-staff\/\" class=\"sidebar-menu__listLink\" >CAL Faculty and Staff<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t<\/nav>\n\t\t\t\t<div class=\"wysiwyg__wrapper wysiwyg__wrapper--hasSidebar\">\n\t\t\t<!-- content from editor -->\n\t\t\t<div class=\"wysiwyg__content wysiwyg__contentContainer\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" id=\"h-strategic-communication-curriculum\">Strategic Communication Curriculum<\/h1>\n\n\n\n<p>Strategic communication is a hands-on major blending public relations and advertising to help organizations engage with key stakeholders and fulfill their missions.&nbsp; Students will activate and refine their skills in communication writing, research, planning, social and digital media marketing, and creative design in foundational and deep-dive classes. Personalize your program through electives, internships and working in our award-winning student-run communication agency, <a href=\"https:\/\/fivefountainsbu.com\/\">five fountains<\/a>.<\/p>\n\n\n\n<p>In keeping with the liberal arts tradition, students majoring in strategic communication will gain a broad-based education that emphasizes an understanding of the larger cultural context in which strategic communication occurs.For course descriptions, visit the online <a href=\"https:\/\/m.butler.edu\/index.php\/app\/catalog\/listCatalog\/BUTLR\/UGRD\" rel=\"noopener\" target=\"_blank\" title=\"Course Search\">Class Search<\/a>.<\/p>\n\n\n\n<div class=\"acc-flex-container\">\n\t<div class=\"acc-title-container\" role=\"heading\" aria-level=\"3\">\n\t\t<button id='block_acf-block-684c21ac223c9-acc-row' class='acc-row' type='button' aria-expanded='false' aria-controls='block_acf-block-684c21ac223c9_acc-content-panel'>\n\t\t\t<div id='block_acf-block-684c21ac223c9-acc-title' class='acc-title'>\n\t\t\t\tMajor in Strategic Communication\t\t\t<\/div>\n\t\t\t<img alt=\"\" id='block_acf-block-684c21ac223c9-acc-img' class='acc-icon' src='https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png' \/>\n\t\t<\/button>\n\t<\/div>\n\t<div role=\"region\" aria-hidden='true'\n\t\tid='block_acf-block-684c21ac223c9-acc-content-panel' class='acc-panel' aria-labelledby=\"block_acf-block-684c21ac223c9-acc-row\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p><strong>\u200bCOLLEGE OF COMMUNICATION REQUIREMENTS<\/strong><\/p>\n\n\n\n<p><strong>120 Total Credit Hours (Includes Butler University Core Requirements)<\/strong><\/p>\n\n\n\n<p>COM 101: Foundations of Public Speaking<\/p>\n\n\n\n<p>SW 266-CCM: Media Literacy<\/p>\n\n\n\n<p>Communication &amp; Culture course (selected from approved list)<\/p>\n\n\n\n<p>Second major, minor or concentration area required<\/p>\n\n\n\n<p><strong>Description of Strategic Communication: Public Relations &amp; Advertising (STR) &#8211; Major 39 Required Credit Hours<\/strong><\/p>\n\n\n\n<p>STR majors use audience-focused, research-based insights to plan and execute communication strategies and tactics to help organizations achieve their objectives. Coursework covers public relations and advertising writing, research, planning, creative design, and provides opportunities to tailor the major through electives and internships.<\/p>\n\n\n\n<p><strong>Program Requirements:<\/strong><\/p>\n\n\n\n<p>STR 128\u2014Promotional Writing I*<\/p>\n\n\n\n<p>STR 222\u2014Principles of Strategic Communication<\/p>\n\n\n\n<p>STR 228\u2014Promotional Writing II<\/p>\n\n\n\n<p>STR 251\u2014Design &amp; Production for Strategic Communication<\/p>\n\n\n\n<p>STR 324\u2014Ethics &amp; Case Studies in Strategic Communication<\/p>\n\n\n\n<p>STR 327\u2014Research Methods for Strategic Communication<\/p>\n\n\n\n<p>STR 330\u2014Digital and Social Media Marketing for Strategic Communication<\/p>\n\n\n\n<p>STR 440&nbsp;<strong>OR<\/strong> &nbsp;STR 441\u2014Strategic Communication Internship<\/p>\n\n\n\n<p>STR 424\u2014Public Communication Campaigns (ICR)<\/p>\n\n\n\n<p>*JR112 can be substituted for STR128 if already taken or with permission<\/p>\n\n\n\n<p><strong>One Elective in STR<\/strong><br>STR 321\u2014Advertising Practices<br>STR 322\u2014Advertising Copywriting<br>STR 325\u2014Five Fountains Student Agency<br>STR 329\u2014Strategic Media Planning<br>STR 351\u2014Advanced Graphic Design<br>STR 328W\u2014Advanced PR Writing<br>STR 355\u2014Photo Graphic Communication<br>STR 357\u2014Hospitality and Tourism Promotion<br>STR 342\u2014Strategic Communication for Nonprofits<br>STR 359\u2014Video Graphic Communication<br>STR 356\u2014Sports Promotion<br>STR 415\u2014Crisis Communication<br>STR 426\u2014Special Topics in Strategic Communication (Varies)<br><strong>One course in media law from the following (or current equivalent)<\/strong><\/p>\n\n\n\n<p>JR 414\u2014Mass Communication Law<\/p>\n\n\n\n<p>CME 432\u2014Law and Regulation of Electronic Media<\/p>\n\n\n\n<p>MI 452\u2014Entertainment Media and the Law<\/p>\n\n\n\n<p>JR 409\u2014Media Economics and Regulations<\/p>\n\n\n\n<p><strong>One course in international communication from the following (or current equivalent)<\/strong><\/p>\n\n\n\n<p>STR 405\u2014Global Strategic Communication<\/p>\n\n\n\n<p>JR 417\u2014Global Media<\/p>\n\n\n\n<p>JR 325\u2014Gender and News: Global Views<\/p>\n\n\n\n<p>ORG 359\u2014Intercultural Communication<\/p>\n\n\n\n<p><strong>One course in communication theory from the following (or current equivalent)<\/strong><\/p>\n\n\n\n<p>STR 410\u2014Theories of Persuasion<\/p>\n\n\n\n<p>STR419\u2014Consumer Insights<\/p>\n\n\n\n<p>STR 422\u2014Consumer Culture Theory<\/p>\n\n\n\n<p>ORG 350\u2014Communication Theory<\/p>\n\n\n\n<p>CCM 310\u2014Media &amp; Cultural Theory<\/p>\n\n\n\n<p>CCM 315\u2014Rhetorical Theory<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-specialization\">Specialization<\/h5>\n\n\n\n<p>Strategic Communication majors are also encouraged to specialize in one of three areas: Advertising, Public Relations, or Advertising Creative Design (see requirements below). This provides 9 credit hours of depth study in an area beyond what the converged Strategic Communication major provides. Specialization is optional, however.<\/p>\n\n<\/div>\t<\/div>\n\t<script type=\"text\/javascript\">\n\t\t( function( $ ) {\n\t\t\tlet panel = document.getElementById('block_acf-block-684c21ac223c9-acc-content-panel');\n\n\t\t\t\/*\n\t\t\t * Need to set a value for maxHeight to initialize the accordion properly.\n\t\t\t * If we don't include this conditional, the accordion doesn't nicely transition to open\/close on the first click.\n\t\t\t *\/\n\t\t\tif ( 1 == 0 ) {\n\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t} else {\n\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t}\n\n\t\t\t$( '#block_acf-block-684c21ac223c9-acc-row' ).off( 'click' ).on( 'click', ( function() {\n\t\t\t\tlet row = document.getElementById( 'block_acf-block-684c21ac223c9-acc-row' );\n\t\t\t\tlet acc_img = document.getElementById( 'block_acf-block-684c21ac223c9-acc-img' );\n\t\t\t\t\/*\n\t\t\t\t * If the panel is open, close it by setting its height to 0px.\n\t\t\t\t * If it's closed, i.e. its height is 0px, open it b setting its height to fit-content if in backend, or scrollHeight if frontend.\n\t\t\t\t * This is necessary because transitions do not work on height: fit-content, causing the accordion to snap open and shut instantly.\n\t\t\t\t *\/\n\t\t\t\tif ( panel.style.maxHeight != '0px' ) {\n\t\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t\t} else {\n\t\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t\t}\n\n\t\t\t\tlet expanded = row.getAttribute( 'aria-expanded' );\n\t\t\t\tif ( expanded == 'true' ) {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'false' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'true' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png';\n\t\t\t\t} else {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'true' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'false' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_close.png';\n\t\t\t\t}\n\t\t\t} ) ); \/\/End .click\n\n\t\t\tlet highlightColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-blue-bright' );\n\t\t\tlet textColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-primary' );\n\t\t\tlet title = document.getElementById( 'block_acf-block-684c21ac223c9-acc-title' );\n\n\t\t\t$( '#block_acf-block-684c21ac223c9-acc-row' ).hover( function() {\n\t\t\t\ttitle.style.backgroundColor = highlightColor;\n\t\t\t\ttitle.style.color = textColor;\n\t\t\t}, function() {\n\t\t\t\ttitle.style.backgroundColor = '';\n\t\t\t\ttitle.style.color = '';\n\t\t\t} ); \/\/End .hover\n\n\t\t} )( jQuery );\n\t<\/script>\n<\/div>\n\n\n\n<div class=\"acc-flex-container\">\n\t<div class=\"acc-title-container\" role=\"heading\" aria-level=\"3\">\n\t\t<button id='block_acf-block-684c21ac223e9-acc-row' class='acc-row' type='button' aria-expanded='false' aria-controls='block_acf-block-684c21ac223e9_acc-content-panel'>\n\t\t\t<div id='block_acf-block-684c21ac223e9-acc-title' class='acc-title'>\n\t\t\t\t Public Relations Specialization\t\t\t<\/div>\n\t\t\t<img alt=\"\" id='block_acf-block-684c21ac223e9-acc-img' class='acc-icon' src='https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png' \/>\n\t\t<\/button>\n\t<\/div>\n\t<div role=\"region\" aria-hidden='true'\n\t\tid='block_acf-block-684c21ac223e9-acc-content-panel' class='acc-panel' aria-labelledby=\"block_acf-block-684c21ac223e9-acc-row\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading\" id=\"h-specialization-0\">Specialization<\/h4>\n\n\n\n<p>Strategic Communication majors are also encouraged to specialize in one of three areas: Advertising, Public Relations, or Advertising Creative Design (see requirements below). This provides 9 credit hours of depth study in an area beyond what the converged Strategic Communication major provides. Specialization is optional, however.<\/p>\n\n\n\n<p>For the Public Relations Specialization, in addition to the requirements for the Strategic Communication major, students will take 9 additional credit hours:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>STR 328W,&nbsp;Advanced PR Writing&nbsp;(3)<\/li>\n\n\n\n<li>Two courses from the following:\n<ul class=\"wp-block-list\">\n<li>STR 341, Bateman Case Study&nbsp;National Competition (PRSSA) (3)<\/li>\n\n\n\n<li>STR 342, Strategic Communication for Nonprofits&nbsp;(3)<\/li>\n\n\n\n<li>STR 355, Photo Graphic Communication<\/li>\n\n\n\n<li>STR 357, Hospitality and Tourism Promotion&nbsp;(3)<\/li>\n\n\n\n<li>STR 359, Video Graphic Communication<\/li>\n\n\n\n<li>STR 415, Crisis Communication<\/li>\n\n\n\n<li>AA 301, Principles and Practices of Arts Administration&nbsp;(3)<\/li>\n\n\n\n<li>CCM 398, Argumentation &amp; Advocacy&nbsp;(3)<\/li>\n\n\n\n<li>STR 426, Special Topics in Strategic Communication (Topics Vary) (3)<\/li>\n\n\n\n<li>ORG 358, Communication and Social Responsibility (3)<\/li>\n\n\n\n<li>CCM 470, Sports, Media, and Culture<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Students may request to select courses from other CCOM areas, or from other departments outside of the CCOM, such as business, sociology, etc., if the courses are directly relevant to the specific specialization area and are of interest to the student.<\/p>\n\n<\/div>\t<\/div>\n\t<script type=\"text\/javascript\">\n\t\t( function( $ ) {\n\t\t\tlet panel = document.getElementById('block_acf-block-684c21ac223e9-acc-content-panel');\n\n\t\t\t\/*\n\t\t\t * Need to set a value for maxHeight to initialize the accordion properly.\n\t\t\t * If we don't include this conditional, the accordion doesn't nicely transition to open\/close on the first click.\n\t\t\t *\/\n\t\t\tif ( 1 == 0 ) {\n\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t} else {\n\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t}\n\n\t\t\t$( '#block_acf-block-684c21ac223e9-acc-row' ).off( 'click' ).on( 'click', ( function() {\n\t\t\t\tlet row = document.getElementById( 'block_acf-block-684c21ac223e9-acc-row' );\n\t\t\t\tlet acc_img = document.getElementById( 'block_acf-block-684c21ac223e9-acc-img' );\n\t\t\t\t\/*\n\t\t\t\t * If the panel is open, close it by setting its height to 0px.\n\t\t\t\t * If it's closed, i.e. its height is 0px, open it b setting its height to fit-content if in backend, or scrollHeight if frontend.\n\t\t\t\t * This is necessary because transitions do not work on height: fit-content, causing the accordion to snap open and shut instantly.\n\t\t\t\t *\/\n\t\t\t\tif ( panel.style.maxHeight != '0px' ) {\n\t\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t\t} else {\n\t\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t\t}\n\n\t\t\t\tlet expanded = row.getAttribute( 'aria-expanded' );\n\t\t\t\tif ( expanded == 'true' ) {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'false' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'true' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png';\n\t\t\t\t} else {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'true' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'false' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_close.png';\n\t\t\t\t}\n\t\t\t} ) ); \/\/End .click\n\n\t\t\tlet highlightColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-blue-bright' );\n\t\t\tlet textColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-primary' );\n\t\t\tlet title = document.getElementById( 'block_acf-block-684c21ac223e9-acc-title' );\n\n\t\t\t$( '#block_acf-block-684c21ac223e9-acc-row' ).hover( function() {\n\t\t\t\ttitle.style.backgroundColor = highlightColor;\n\t\t\t\ttitle.style.color = textColor;\n\t\t\t}, function() {\n\t\t\t\ttitle.style.backgroundColor = '';\n\t\t\t\ttitle.style.color = '';\n\t\t\t} ); \/\/End .hover\n\n\t\t} )( jQuery );\n\t<\/script>\n<\/div>\n\n\n\n<div class=\"acc-flex-container\">\n\t<div class=\"acc-title-container\" role=\"heading\" aria-level=\"3\">\n\t\t<button id='block_acf-block-684c21ac22404-acc-row' class='acc-row' type='button' aria-expanded='false' aria-controls='block_acf-block-684c21ac22404_acc-content-panel'>\n\t\t\t<div id='block_acf-block-684c21ac22404-acc-title' class='acc-title'>\n\t\t\t\tAdvertising Specialization\t\t\t<\/div>\n\t\t\t<img alt=\"\" id='block_acf-block-684c21ac22404-acc-img' class='acc-icon' src='https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png' \/>\n\t\t<\/button>\n\t<\/div>\n\t<div role=\"region\" aria-hidden='true'\n\t\tid='block_acf-block-684c21ac22404-acc-content-panel' class='acc-panel' aria-labelledby=\"block_acf-block-684c21ac22404-acc-row\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading\" id=\"h-specialization-1\">Specialization<\/h4>\n\n\n\n<p>Strategic Communication majors are also encouraged to specialize in one of three areas: Advertising, Public Relations, or Advertising Creative Design (see requirements below). This provides 9 credit hours of depth study in an area beyond what the converged Strategic Communication major provides. Specialization is optional, however.<\/p>\n\n\n\n<p>For the Advertising Specialization, in addition to the requirements for the Strategic Communication major, students will take 9 additional credit hours:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>STR 321, Advertising Practices&nbsp;(3)<\/li>\n\n\n\n<li>Two courses from the following:\n<ul class=\"wp-block-list\">\n<li>STR 322, Advertising Copywriting&nbsp;(3)<\/li>\n\n\n\n<li>STR 331, Advertising Campaigns (Fall)&nbsp;(3)<\/li>\n\n\n\n<li>STR 332, AAF Advertising Campaigns (NSAC)&nbsp;(3)<\/li>\n\n\n\n<li>STR 355, Photo Graphic Communication<\/li>\n\n\n\n<li>STR 356, Sports Promotion&nbsp;(3)<\/li>\n\n\n\n<li>STR 357, Hospitality and Tourism Promotion&nbsp;(3)<\/li>\n\n\n\n<li>STR 359, Video Graphic Communication<\/li>\n\n\n\n<li>STR 426, Special Topics in Strategic Communication (Topics Vary)&nbsp;(3)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Students may request to select courses from other CCOM areas, or from other departments outside of the CCOM, such as business, sociology, etc., if the courses are directly relevant to the specific specialization area and are of interest to the student.<\/p>\n\n<\/div>\t<\/div>\n\t<script type=\"text\/javascript\">\n\t\t( function( $ ) {\n\t\t\tlet panel = document.getElementById('block_acf-block-684c21ac22404-acc-content-panel');\n\n\t\t\t\/*\n\t\t\t * Need to set a value for maxHeight to initialize the accordion properly.\n\t\t\t * If we don't include this conditional, the accordion doesn't nicely transition to open\/close on the first click.\n\t\t\t *\/\n\t\t\tif ( 1 == 0 ) {\n\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t} else {\n\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t}\n\n\t\t\t$( '#block_acf-block-684c21ac22404-acc-row' ).off( 'click' ).on( 'click', ( function() {\n\t\t\t\tlet row = document.getElementById( 'block_acf-block-684c21ac22404-acc-row' );\n\t\t\t\tlet acc_img = document.getElementById( 'block_acf-block-684c21ac22404-acc-img' );\n\t\t\t\t\/*\n\t\t\t\t * If the panel is open, close it by setting its height to 0px.\n\t\t\t\t * If it's closed, i.e. its height is 0px, open it b setting its height to fit-content if in backend, or scrollHeight if frontend.\n\t\t\t\t * This is necessary because transitions do not work on height: fit-content, causing the accordion to snap open and shut instantly.\n\t\t\t\t *\/\n\t\t\t\tif ( panel.style.maxHeight != '0px' ) {\n\t\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t\t} else {\n\t\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t\t}\n\n\t\t\t\tlet expanded = row.getAttribute( 'aria-expanded' );\n\t\t\t\tif ( expanded == 'true' ) {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'false' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'true' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png';\n\t\t\t\t} else {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'true' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'false' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_close.png';\n\t\t\t\t}\n\t\t\t} ) ); \/\/End .click\n\n\t\t\tlet highlightColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-blue-bright' );\n\t\t\tlet textColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-primary' );\n\t\t\tlet title = document.getElementById( 'block_acf-block-684c21ac22404-acc-title' );\n\n\t\t\t$( '#block_acf-block-684c21ac22404-acc-row' ).hover( function() {\n\t\t\t\ttitle.style.backgroundColor = highlightColor;\n\t\t\t\ttitle.style.color = textColor;\n\t\t\t}, function() {\n\t\t\t\ttitle.style.backgroundColor = '';\n\t\t\t\ttitle.style.color = '';\n\t\t\t} ); \/\/End .hover\n\n\t\t} )( jQuery );\n\t<\/script>\n<\/div>\n\n\n\n<div class=\"acc-flex-container\">\n\t<div class=\"acc-title-container\" role=\"heading\" aria-level=\"3\">\n\t\t<button id='block_acf-block-684c21ac2241d-acc-row' class='acc-row' type='button' aria-expanded='false' aria-controls='block_acf-block-684c21ac2241d_acc-content-panel'>\n\t\t\t<div id='block_acf-block-684c21ac2241d-acc-title' class='acc-title'>\n\t\t\t\tAdvertising Creative Design Specialization\t\t\t<\/div>\n\t\t\t<img alt=\"\" id='block_acf-block-684c21ac2241d-acc-img' class='acc-icon' src='https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png' \/>\n\t\t<\/button>\n\t<\/div>\n\t<div role=\"region\" aria-hidden='true'\n\t\tid='block_acf-block-684c21ac2241d-acc-content-panel' class='acc-panel' aria-labelledby=\"block_acf-block-684c21ac2241d-acc-row\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading\" id=\"h-specialization-2\">Specialization<\/h4>\n\n\n\n<p>Strategic Communication majors are also encouraged to specialize in one of three areas: Advertising, Public Relations, or Advertising Creative Design (see requirements below). This provides 9 credit hours of depth study in an area beyond what the converged Strategic Communication major provides. Specialization is optional, however.<\/p>\n\n\n\n<p>For the Advertising Creative Design Specialization, in addition to the requirements for the Strategic Communication major, students will take 9 additional credit hours:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>STR 351, Advanced Graphic Design (3)<\/li>\n\n\n\n<li>Two courses from the following:\n<ul class=\"wp-block-list\">\n<li>STR 355, Photo Graphic Communication (3)<\/li>\n\n\n\n<li>STR 359, Video Graphic Communication (3)<\/li>\n\n\n\n<li>Plus other design-focused courses approved by your adviser, which may be from STR or other departments such as Art + Design or DMP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Students may request to select courses from other CCOM areas, or from other departments outside of the CCOM, such as business, sociology, etc., if the courses are directly relevant to the specific specialization area and are of interest to the student.<\/p>\n\n<\/div>\t<\/div>\n\t<script type=\"text\/javascript\">\n\t\t( function( $ ) {\n\t\t\tlet panel = document.getElementById('block_acf-block-684c21ac2241d-acc-content-panel');\n\n\t\t\t\/*\n\t\t\t * Need to set a value for maxHeight to initialize the accordion properly.\n\t\t\t * If we don't include this conditional, the accordion doesn't nicely transition to open\/close on the first click.\n\t\t\t *\/\n\t\t\tif ( 1 == 0 ) {\n\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t} else {\n\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t}\n\n\t\t\t$( '#block_acf-block-684c21ac2241d-acc-row' ).off( 'click' ).on( 'click', ( function() {\n\t\t\t\tlet row = document.getElementById( 'block_acf-block-684c21ac2241d-acc-row' );\n\t\t\t\tlet acc_img = document.getElementById( 'block_acf-block-684c21ac2241d-acc-img' );\n\t\t\t\t\/*\n\t\t\t\t * If the panel is open, close it by setting its height to 0px.\n\t\t\t\t * If it's closed, i.e. its height is 0px, open it b setting its height to fit-content if in backend, or scrollHeight if frontend.\n\t\t\t\t * This is necessary because transitions do not work on height: fit-content, causing the accordion to snap open and shut instantly.\n\t\t\t\t *\/\n\t\t\t\tif ( panel.style.maxHeight != '0px' ) {\n\t\t\t\t\tpanel.style.maxHeight = '0px';\n\t\t\t\t} else {\n\t\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 'fit-content' : panel.scrollHeight + 'px';\n\t\t\t\t}\n\n\t\t\t\tlet expanded = row.getAttribute( 'aria-expanded' );\n\t\t\t\tif ( expanded == 'true' ) {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'false' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'true' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png';\n\t\t\t\t} else {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'true' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'false' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_close.png';\n\t\t\t\t}\n\t\t\t} ) ); \/\/End .click\n\n\t\t\tlet highlightColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-blue-bright' );\n\t\t\tlet textColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-primary' );\n\t\t\tlet title = document.getElementById( 'block_acf-block-684c21ac2241d-acc-title' );\n\n\t\t\t$( '#block_acf-block-684c21ac2241d-acc-row' ).hover( function() {\n\t\t\t\ttitle.style.backgroundColor = highlightColor;\n\t\t\t\ttitle.style.color = textColor;\n\t\t\t}, function() {\n\t\t\t\ttitle.style.backgroundColor = '';\n\t\t\t\ttitle.style.color = '';\n\t\t\t} ); \/\/End .hover\n\n\t\t} )( jQuery );\n\t<\/script>\n<\/div>\n\n\n\n<div class=\"acc-flex-container\">\n\t<div class=\"acc-title-container\" role=\"heading\" aria-level=\"3\">\n\t\t<button id='block_acf-block-684c21ac22435-acc-row' class='acc-row' type='button' aria-expanded='false' aria-controls='block_acf-block-684c21ac22435_acc-content-panel'>\n\t\t\t<div id='block_acf-block-684c21ac22435-acc-title' class='acc-title'>\n\t\t\t\tStrategic Communication Minor\t\t\t<\/div>\n\t\t\t<img alt=\"\" id='block_acf-block-684c21ac22435-acc-img' class='acc-icon' src='https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png' \/>\n\t\t<\/button>\n\t<\/div>\n\t<div role=\"region\" aria-hidden='true'\n\t\tid='block_acf-block-684c21ac22435-acc-content-panel' class='acc-panel' aria-labelledby=\"block_acf-block-684c21ac22435-acc-row\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<p><strong>Description of Strategic Communication: Public Relations &amp; Advertising (STR) Minor<\/strong><\/p>\n\n\n\n<p>STR majors use audience-focused, research-based insights to plan and execute communication strategies and tactics to help organizations achieve their objectives. Coursework covers public relations and advertising writing, research, planning, and creative design, and provides opportunities to tailor the major through electives and internships.<\/p>\n\n\n\n<p><strong>MINOR REQUIREMENTS<br>Total for STR Minor 18 Hours<\/strong><\/p>\n\n\n\n<p>STR 128\u2014Promotional Writing I*<\/p>\n\n\n\n<p>STR 222\u2014Principles of Strategic Communication<\/p>\n\n\n\n<p>STR 228\u2014Promotional Writing II<\/p>\n\n\n\n<p>STR 251\u2014Production and Design for Strategic Communication<\/p>\n\n\n\n<p><strong>Directed Elective:<\/strong><\/p>\n\n\n\n<p>STR 324W\u2014Ethics and Case Problems in Strategic Communication <strong>OR<\/strong><\/p>\n\n\n\n<p>STR 327\u2014Research Methods for Strategic Communication<\/p>\n\n\n\n<p><strong>Elective (Choose One):<\/strong><\/p>\n\n\n\n<p>STR 321\u2014Advertising Practices<\/p>\n\n\n\n<p>STR 328W\u2014Advanced PR Writing<\/p>\n\n\n\n<p>STR 322\u2014Advertising Copywriting<\/p>\n\n\n\n<p>STR 342\u2014Strategic Communication for Nonprofits<\/p>\n\n\n\n<p>STR 351\u2014Advanced Graphic Design<\/p>\n\n\n\n<p>STR 355\u2014Photo Graphic Communication<\/p>\n\n\n\n<p>STR 356\u2014Sports Promotion<\/p>\n\n\n\n<p>STR 357\u2014Hospitality and Tourism Promotion<\/p>\n\n\n\n<p>STR 359\u2014Video Graphic Communication<\/p>\n\n\n\n<p>STR 415\u2014Crisis Communication<\/p>\n\n\n\n<p>STR 426\u2014Special Topics in Strategic Communication (Varies)<\/p>\n\n<\/div>\t<\/div>\n\t<script type=\"text\/javascript\">\n\t\t( function( $ ) {\n\t\t\tlet panel = document.getElementById('block_acf-block-684c21ac22435-acc-content-panel');\n\n\t\t\t\/*\n\t\t\t * Need to set a value for maxHeight to initialize the accordion properly.\n\t\t\t * If we don't include this conditional, the accordion doesn't nicely transition to open\/close on the first click.\n\t\t\t *\/\n\t\t\tif ( 1 == 0 ) {\n\t\t\t\tpanel.style.maxHeight = 0 == 1 ? 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'fit-content' : panel.scrollHeight + 'px';\n\t\t\t\t}\n\n\t\t\t\tlet expanded = row.getAttribute( 'aria-expanded' );\n\t\t\t\tif ( expanded == 'true' ) {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'false' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'true' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_open.png';\n\t\t\t\t} else {\n\t\t\t\t\trow.setAttribute( 'aria-expanded', 'true' );\n\t\t\t\t\tpanel.setAttribute( 'aria-hidden', 'false' );\n\t\t\t\t\tacc_img.src = 'https:\/\/www.butler.edu\/communication\/wp-content\/plugins\/butler-acf-blocks-new\/assets\/images\/nav_main_icon_close.png';\n\t\t\t\t}\n\t\t\t} ) ); \/\/End .click\n\n\t\t\tlet highlightColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-blue-bright' );\n\t\t\tlet textColor = getComputedStyle( document.documentElement ).getPropertyValue( '--color-theme-primary' );\n\t\t\tlet title = document.getElementById( 'block_acf-block-684c21ac22435-acc-title' );\n\n\t\t\t$( '#block_acf-block-684c21ac22435-acc-row' ).hover( function() {\n\t\t\t\ttitle.style.backgroundColor = highlightColor;\n\t\t\t\ttitle.style.color = textColor;\n\t\t\t}, function() {\n\t\t\t\ttitle.style.backgroundColor = '';\n\t\t\t\ttitle.style.color = '';\n\t\t\t} ); \/\/End .hover\n\n\t\t} )( jQuery );\n\t<\/script>\n<\/div>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"wysiwyg wysiwyg-secondary-block alignfull\" >\n\t<div class=\"container grid-default wysiwyg__container\">\n\t\t\t\t<div class=\"wysiwyg__wrapper wysiwyg__wrapper--hasSidebar\">\n\t\t\t<!-- content from editor -->\n\t\t\t<div class=\"wysiwyg__content wysiwyg__contentContainer\">\n\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p><em>The information found on this website with respect to major\/minor\/program requirements is primarily directed at providing prospective students a general roadmap of the curriculum. Current Butler students are expected to review their degree audit report at my.butler.edu and speak with their advisor regularly for detailed information regarding their specific degree requirements and their progress toward degree completion.&nbsp;<\/em><\/p>\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-52","page","type-page","status-publish","hentry"],"revision_note":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Communication Curriculum | Butler University<\/title>\n<meta name=\"description\" content=\"Interested in learning more about Butler&#039;s Strategic Communication program? 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