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Butler’s Old National Bank Center for Business Excellence

Butler’s Old National Bank Center for Business Excellence Blog

ONB

What You've Probably Never Heard About Ransomware, and What to Do About It

By: Tony Valle

Starting in about 2015, I began writing articles warning about this new IT security scourge called “ransomware.”  It’s interesting for me to review my previous ransomware presentations because it reminds me of the good old days when ransomware was fairly rare and assumed to be “beatable.”

Believe it or not, we couldn’t really get anyone to care about ransomware for years.  My how times have changed!

To be clear, ransomware is beatable, but not (in my opinion) in the way it’s normally approached.

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The Power of Vision - The Challenge of Execution

By:Mike Hutson 

A crystal clear, compelling Vision can align and excite everyone in an organization, generating focused energy so much needed to fuel success.  For most entrepreneurs, Vision already exists.  In their mind’s eye they can clearly see the opportunity, but they struggle with two big issues: 

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How to Launch Your Culture Marketing Plan

By: Melanie Allen

 

Adding culture marketing to your content plan is a winning strategy for each of your audiences. While each company’s marketing strategy is unique to them, the following ideas are a tried and true starting place to kickstart your culture marketing plan.

 

Start with your brand

Revisiting your company’s key brand building blocks—your mission and purpose, values, and vision—is the best place to start building a culture marketing strategy.

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How’s your entrepreneurial journey going?

By: Rob Green

The entrepreneurs’ journey begins the day we decide to “go it alone”.  For some it starts with a dream of building something.  For others it starts with frustration – a bad working environment, or perhaps a layoff.  Heck, it could be the combination of all these, and more!  But while we start businesses for similar reasons, where we end up may not have been a conscious choice.  It is only a few key choices we make, often unwittingly, that lead entrepreneurs in distinctly different directions.  Here are three of the most common destinations:

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Your Business: An Important Factor in The Planning Process

By: WestPoint Financial Group

When looking at a closely held business owner’s estate, the business interest is often the single largest asset. It is often used to provide the majority of current income and support to the family and will be looked at as a source of income in retirement and a legacy at death.

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5 Marketing Strategy and Plan Mistakes Every Small Business Should Avoid

By Chris Bass

Don’t make these 5 Marketing Strategy and Plan Mistakes in your small business. Learn how you know what’s working in your digital marketing strategy.

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Expanding the Student Experience: ONB Center Fellowship Program

ONB Center Fellowship Program

The Old National Bank Center for Business Excellence has been hard at work developing additional opportunities to engage students in authentic work experiences and to enhance our relationship with the business community. One way we plan to further this mission is with the launch of the ONB Center Fellowship program! The new fellowship program creates an opportunity for graduates that were interns with the ONB Center to have a two-year rotational experience both within the ONB Center as a mentor to Butler students and through experiences at ONB Center partner companies. We are proud to announce that our first cohort of Fellows will begin in July 2021. 

Goal Setting in 2021: Tips for Leadership Teams in the New Year

By Crystal Faulkner

Many of us enter a new year with resolutions in mind, and that carries over into our work with annual goal setting. As a Professional EOS Implementer®, I have seen first-hand the critical importance and power of business leaders setting goals for the future and then working together to execute on the goals, so they become reality. Below, I will lay out some recommendations for goal setting in 2021.

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Recession-Proof Marketing: How to Survive and Thrive During Uncertain Times

By Marcia Barnes

There’s no question we’re living in uncertain times. COVID-19 – and the subsequent recession – has changed the way people across the world live, work and go to school. It’s also caused many of our friends and family members to lose their jobs, and businesses that we know and love to ​close their doors​. The good news is that even during the darkest of days when your business is struggling to stay afloat, there’s a pathway to not only survive but thrive in these conditions. You must maintain unwavering faith that you can prevail in the end, regardless of the changes and needs that are swirling around you. You need to have the discipline and courage to confront the brutal facts of your reality, no matter what it might be.

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