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Butler University Bulletin

Strategic Communication Requirements

While many programs offer courses in advertising and public relations, few have successfully merged their curriculum to reflect the increased blurring of lines between these two disciplines. Butler’s Strategic Communication Department, however, recognizes that it is necessary for our majors to understand the synergistic nature of advertising and public relations to succeed in the diverse fields that comprise strategic communication. But success in strategic communication relies on more than this, of course. Our courses are rigorous, highly interactive, and experiential. Students are not only introduced to concepts, processes, and theories, but also are challenged to apply their knowledge to solve real-world strategic communication challenges through problem-based learning and service-learning opportunities, and national-level public relations and advertising competitions. We like to say that our students “practice the profession” from day one. Class sizes are also small, typically around 18 students, and led by passionate and dedicated professors.

View the Strategic Communication Course Catalog.

Requirements for the Major

  • STR128, Promotional Writing I or course equivalent
  • STR222, Principles of Strategic Communication
  • STR228, Promotional Writing II
  • STR251, Design and Production for Strategic Communication
  • STR324W, Ethics and Case Studies in Strategic Communication
  • STR327, Research Methods for Strategic Communication
  • STR329, Strategic Media Planning
  • STR424S, Public Communication Campaigns
  • STR440, Strategic Communication Internship (or STR441)

One elective course:

  • STR321, Advertising Practices
  • STR322, Advertising Copywriting
  • STR328W, Public Relations Writing
  • STR342, Strategic Communication for Nonprofits Practicum
  • STR351, Advanced Graphic Design
  • STR355, Photo Graphic Communication
  • STR356, Sports Promotion
  • STR357, Hospitality and Tourism Promotion
  • STR359, Video Graphic Communication
  • STR415, Strategic Crisis Communication
  • STR426, Special Topics in Strategic Communication

One of these courses in media law:

  • JR414, Mass Communication Law
  • CME432, Law and Regulation of Electronic Media
  • MI452, Entertainment Media and the Law
  • Or current equivalents

One of these courses in international communication:

  • JR417, Global Media
  • STR405, Global Strategic Communication
  • JR325, Gender and News, Global Views
  • Or current equivalents

One of these courses in communication theory:

  • STR419, Consumer Insights
  • STR422, Consumer Culture Theory
  • CCM310, Media and Cultural Theory
  • CCM315, Rhetorical Theory
  • Or current equivalents

Requirements for Public Relations Specialization

  • All STR major requirements
  • STR328, Public Relations Writing

Two courses in public relations and related areas:

  • STR342, Strategic Communication for Nonprofits Practicum
  • STR351, Advanced Graphic Design
  • STR355, Photo Graphic Communication
  • STR357, Hospitality and Tourism Promotion
  • STR359, Video Graphic Communication
  • STR415, Strategic Crisis Communication
  • STR426 Special Topics in Strategic Communication (PR-focused)
  • CCM398, Argumentation and Advocacy
  • AA301, Principles and Practices of Arts Administration
  • ORG315, Business and Professional Communication
  • Other courses selected with permission of the department chair

Requirements for Advertising Specialization

  • All STR major requirements
  • STR321, Advertising Practices

Two courses in advertising and related areas:

  • STR322, Advertising Copywriting
  • STR351, Advanced Graphic Design
  • STR355, Photo Graphic Communication
  • STR356, Sports Promotion
  • STR357, Hospitality and Tourism Promotion
  • STR359, Video Graphic Communication
  • STR426, Special Topics in Strategic Communication (advertising-focused)
  • Other courses selected with permission of the department chair

Requirements for Advertising Creative Design Specialization

  • All STR major requirements
  • STR351, Advanced Graphic Design

Two courses in advertising creative design:

  • STR355, Photo Graphic Communication
  • STR359, Video Graphic Communication

Other courses selected with permission of the department chair

Requirements for the Minor

  • STR128, Promotional Writing I or course equivalent
  • STR222, Principles of Strategic Communication
  • STR228, Promotional Writing II
  • STR251, Production and Design for Strategic Communication

One of the following two courses:

  • STR324, Ethics and Case Problems in Strategic Communication
  • STR327, Research Methods for Strategic Communication

One elective course in STR:

  • STR321, Advertising Practices
  • STR322, Advertising Copywriting
  • STR328, Public Relations Writing
  • STR342, Strategic Communication for Nonprofits Practicum
  • STR351, Advanced Graphic Design
  • STR355, Photo Graphic Communication
  • STR356, Sports Promotion
  • STR357, Hospitality and Tourism Promotion
  • STR359, Video Graphic Communication
  • STR415, Crisis Communication
  • STR426, Special Topics in Strategic Communication

NOTE: The information found on this website with respect to major/minor/program requirements is primarily directed at providing prospective students a general roadmap of the curriculum. Current Butler students are expected to review their degree audit report at my.butler.edu and speak with their advisor regularly for detailed information regarding their specific degree requirements and their progress toward degree completion.