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Butler University Bulletin

Strategic Communication Requirements

While many programs offer courses in advertising and public relations, few have successfully merged their curriculum to reflect the increased blurring of lines between these two disciplines. Butler’s Strategic Communication Department, however, recognizes that it is necessary for our majors to understand the synergistic nature of advertising and public relations to succeed in the diverse fields that comprise strategic communication. But success in strategic communication relies on more than this, of course. Our courses are rigorous, highly interactive, and experiential. Students are not only introduced to concepts, processes, and theories, but also are challenged to apply their knowledge to solve real-world strategic communication challenges through problem-based learning and service-learning opportunities, and national-level public relations and advertising competitions. We like to say that our students “practice the profession” from day one. Class sizes are also small, typically around 18 students, and led by passionate and dedicated professors.

View the Strategic Communication Course Catalog.

Requirements for the Major

Requirements for Public Relations Specialization

Requirements for Advertising Specialization

Requirements for Advertising Creative Design Specialization

Requirements for the Minor

NOTE: The information found on this website with respect to major/minor/program requirements is primarily directed at providing prospective students a general roadmap of the curriculum. Current Butler students are expected to review their degree audit report at my.butler.edu and speak with their advisor regularly for detailed information regarding their specific degree requirements and their progress toward degree completion.