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Judge Cripe, Stephanie

Director, Marketing Strategy
Marketing & Communications


Holcomb Building - 126E

Academic/Professional/Personal Focus

Areas of Expertise

Marketing strategy, branding, communications, student recruitment, event management.

Contributions: (published works or studies, conference presentations)

  • "Vodcasting for Student Recruitment." Presented at American Marketing Association Symposium for the Marketing of Higher Education, San Diego, 2007.
  • "Vodcasting for Student Recruitment." Presented at CASE V Conference, Chicago, 2007.
  • "My Butler Life: Creating a Board Game to Recruit Students." Presented at CASE V Conference, Chicago, 2009.

Butler Assignment (classes or work duties)

Markets a portfolio of seven brands within the college, including strategy development and execution, communications, budgets and metrics.



  • Bachelor of Journalism in Advertising, University of Nebraska-Lincoln, 1989. 
  • Master of Business Administration (finance concentration), Butler University, 1999.


  • Top Dawg Staff Award, Butler University, 2008
  • Gold Winner, 2007 Admissions Advertising Awards-Admissions Marketing Report, MBA Billboard
  • Merit Winner, 2007 Admissions Advertising Awards-Admissions Marketing Report, Vodcast Campaign
  • Key Staff Award, IUPUI, 2001

Association Memberships (professional/educational)

  • Board of Directors, Marion County Commission on Youth, 2012-present
  • Board of Directors, CASE Indiana, 2012-present
  • Advisory Board, Center for Faith and Vocation, 2012-present
  • Vice President, Collegiate Relations, American Marketing Association, 2001-2003
  • Butler Charter Member, Beta Gamma Sigma

Professional Experience

  • Director of Marketing, College of Business, Butler University, 2002-present
  • Manager of Marketing and Recruiting, School of Public and Environmental Affairs, IUPUI, 2000-2002
  • Director of Marketing, Coldwell Banker Sycamore Realty, Lafayette, Indiana, 1991-1993, 1995-1996
  • Circulation Sales Manager, Journal & Courier, Lafayette, Indiana, 1994
  • Account Executive, InfoUSA, Omaha, Nebraska, 1989-1991