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Droms, Courtney

Assistant Professor - Marketing
College of Business



Academic/Professional/Personal Focus

Areas of Expertise
Marketing and Public Policy, Health Care Marketing, Marketing for Behavior Change

Contributions: (published works or studies, conference presentations)


Naylor, Rebecca Walker, Courtney M. Droms, and Kelly L. Haws (2009), “Eating with a Purpose: Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments,” Journal of Public Policy & Marketing, 28 (2), 221-233.

Giuliano, Karen and Courtney M. Droms (2012), "The Chinese Health Care System:An Analysis of the Current and Emerging Health Care Needs", Journal of Medical Marketing, 12 (May), 123-136.


Droms, Courtney M., Kurt Carlson, and William G. Droms (2012), "An Examination of the Effects of Market Returns and Market Volatility on Investor Risk Tolerance and Investment Allocation Decisions," Association for Consumer Research Conference, Vancouver, Canada.

Bui, Myla, Courtney M. Droms, and Georgiana Craciun (2012), "Weighing the Good and the Bad: An Investigation Into the Effect of Attitudinal Ambivalence on Changing Health Behaviors," Marketing and Public Policy Conference, Atlanta, GA. 

Droms, Courtney M. and William G. Droms (2010), “How Much Risk Can You Handle?: The Development of a New Risk Tolerance Questionnaire,” Marketing and Public Policy Conference, Denver, CO.

Droms, Courtney M. (2009), “An Investigation into Individual’s Repeated Attempts at Behavior Change,” Association for Consumer Research Conference, October, Pittsburgh, PA.

Butler Assignment (classes or work duties)

MK385 (Marketing Research)
MK495 (Special Topics: Health Care Marketing)
MK280 (Principles of Marketing, Non-Business Majors)
MK380 (Principles of Marketing, Business Majors)

Personal Hobbies
Walking, Tennis, Photography


Ph.D. in Business Administration (Marketing), Moore School of Business, University of South Carolina (2009)
BSBA in Marketing and International Business, McDonough School of Business, Georgetown University (1999)

Beta Gamma Sigma
2008 - 2009 Outstanding Teacher Award, Langdale College of Business Administration, Valdosta State University

Association Memberships (professional/educational)
Association for Consumer Research
American Marketing Association
Society for Consumer Psychology