Vice President for Student Affairs

Student Affairs Multimedia

At Butler, we recognize the importance of using social networks like Facebook, Twitter and YouTube as tools for reaching out to students and the campus community. Here are some highlights of what student affairs has done in the last year or so!


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Dr. Johnson's Twitter and Facebook accounts are linked so that anything he tweets gets posted as an update on his Facebook wall. This allows all of his Facebook friends to keep up on his messages - even those without a Twitter account.



Here is an example of a new student contest that student affairs did using @LevesterJohnson's Twitter account. L.J. tweeted a request for students to tell what they were most looking forward to at Butler, using the hashtag #BU1stYear.  Numerous students responded, and three winners were selected based on their responses.  Check them out HERE.

Social media should always be about building relationships and creating value for participants. Give them a way to interact with you and a reason to care about what you're saying. This contest allowed student affairs to reach out and show that Butler cares about students. As a bonus, it also resulted in an increase in Dr. Johnson's Twitter following.


Here are a few of the videos student affairs has produced this year. Click the "expand" button on the bottom right of any of the videos below to go full screen! If you want to see more, just head over to the official BU Student Affairs YouTube channel.

Flu Prevention Critical Conversations

Thanks in large part to Butler's web marketing team, the now iconic "Row, Row, Row Your Boat" video featuring President Bobby Fong, Vice President Levester Johnson and SGA President Chad Lesczynski was key in keeping students healthy during flu season.

The "Critical Conversations" video was used on the orientation website and in Butler's Parent Newsletter in the weeks leading up to Welcome Week. The video offers some suggestions on topics to cover before students move in to their new home away from home.

2013 Healthy Homecoming (LJ) 2013 Healthy Homecoming (Students)

Our Healthy Homecoming videos were part of a broader campaign designed to help steer students toward healthy choices during a festive weekend.  We used both Student Affairs VP Levester Johnson to convey the message, as well as on-campus interviews with students in the second video.

L.J.'s Favorite Spot Homecoming 2013 Recap

"L.J.'s Favorite Spot" was part of the Admission Office's "Favorite Butler Spot" video contest. The second video is a fun review of all the festivities from Homecoming 2013, including LJ and President Danko on a zipline!

BU Welcome Week Freshman Class Photo

The orientation video was used on Butler's orientation website. Just another way to help students feel at home and help put parents' minds at ease! During Welcome Week, one of the events is a freshman class photo - the 2013 photo featured the entire class creating a "doghouse" in front of Clowes Memorial Hall.

Dawgs in Houston Digital Disrespect Campaign

These final two videos were created entirely by students, as they both learned some aspects of production and marketing, and also were able to communicate to their fellow students about relevant and important topics.