Student Affairs Multimedia
At Butler, we recognize the importance of using social networks
like Facebook, Twitter and YouTube as tools for reaching out to
students and the campus community. Here are some highlights of what
student affairs has done in the last year or so!
Facebook

Dr. Johnson's Twitter and Facebook accounts are linked so that
anything he tweets gets posted as an update on his Facebook wall.
This allows all of his Facebook friends to keep up on his messages
- even those without a Twitter account.
Twitter
Here is an example of a holiday contest student affairs did
using @LevesterJohnson's Twitter account. L.J. tweeted a link to this
site and asked students to complete the missing rhymes of a
poem to be entered in a drawing for a Butler mug, a $15 gift card
for Starbucks and...well you'll have to play the game to know the third
prize!

Social media should always be about building relationships and
creating value for participants. Give them a way to interact with
you and a reason to care about what you're saying. This contest
allowed student affairs to reach out and show that Butler cares
about students. As a bonus, it also resulted in an increase in Dr.
Johnson's Twitter following. Click here to see a few of the more than 50
messages students shared via Twitter that day.
The University has a number of officially recognized Twitter and
Facebook accounts which can be found on the recognized social networks page of
Butler's online newsroom.
YouTube
Here are a few of the videos student affairs has produced this
year. Click the "expand" button on the bottom right of any of the
videos below to go full screen! If you want to see more, just head
over to the official Butler University YouTube channel.
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| Flu Prevention |
Critical Conversations |
Thanks in large part to Butler's web marketing team, the now
iconic "Row, Row, Row Your Boat" video featuring President Bobby
Fong, Vice President Levester Johnson and SGA President Chad
Lesczynski was key in keeping students healthy during flu
season.
The "Critical Conversations" video was used on the orientation
website and in Butler's Parent Newsletter in the weeks leading up
to Welcome Week. The video offers some suggestions on topics to
cover before students move in to their new home away from home.
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| Orientation Overview |
2010 Freshman Faces |
These orientation videos were used on Butler's orientation
website. Just another way to help students feel at home and help
put parents' minds at ease!
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| L.J.'s Favorite Spot |
Alumni Virtual Tour |
"L.J.'s Favorite Spot" was part of the Admission Office's
"Favorite Butler Spot" video contest. The second video is a quick
tour of campus which was sent to the Chicago alumni chapter.
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| Polar Plunge |
Dance Marathon |
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| Dawgs in Houston |
Digital Disrespect Campaign |
Students are at the center of every video, but none have been
more involved in the process on-screen and behind the scenes than
senior business marketing major Kodi Colip. As an intern in the
Office of the Vice President for Student Affairs, Kodi has helped
take our YouTube efforts to the next level. The videos above
showcase some key events at Butler and feature the unique talents
of our own "Kodi on Campus."