Heidi Eikenberry Mandich
enjoyed a career spanning 37 years in the advertising community in
Indianapolis, 35 of those years in broadcast sales/marketing and
new business development. She retired in 2011 after 27 years with
WTHR-TV13/NBC in Indianapolis, where she served clients and built
customer relationships working with businesses and agencies on a
regional and national level. Prior to that, she worked eight years
for WISH-TV8/CBS in local and regional sales.
Mandich graduated Butler with a bachelor's degree in
radio/television and immediately started working in media with two
local agencies, Carlson & Company (1974) and Adlib Advertising
Volunteering her time to help not-for-profits create marketing
strategies counseling, and mentoring students interested in career
opportunities in the communications field, have always been part of
her way to give back to others.
A member of Kappa Alpha Theta, she has been married to Bob Mandich
'72 for 38 years. (He earned a bachelor's degree in history from
Butler.) She spends her time enjoying their son Alec, a sophomore
in college, and pursuing a career she used to do between 10 p.m.
and 2 a.m., metalsmithing in silver and other metals to create
original jewelry pieces by hand. She teaches at the Indianapolis
Art Center; her work can be found in art fairs in Indianapolis,
Chicago, and Michigan, or online at MyChampagneCreations.com.
Using her metalsmithing skills, Mandich has also been actively
involved raising money and awareness for "100 Voices of Hope,"
which funds breast cancer research through the Mel and Bren Simon
Cancer Center at Indiana University. She creates and sells
individual hearts, and donates 25 percent of proceeds to the