College of Communication
Strategic Communication: PR & Advertising

Strategic Communication Minor

 

REQUIRED COURSES

Course # Course Title Hours
STR128 Promotional Writing I* 3
STR 222 Principles of Strategic Communication 3
STR 228 Promotional Writing II 3
STR 251 Production and Design for Strategic Communication 3

DIRECTED ELECTIVE

   Select one course from the following (3 credit hours each):                                                                               3

Course # Course Title Hours

STR 324W

or

Ethics and Case Problems in Strategic Communication

STR 327 Research Methods for Strategic Communication

CHOICE 300- OR 400-LEVEL STR ELECTIVE**

   Select one course from the following (3 credit hours each):                                                                               3

Course # Course Title Hours
STR321 Advertising Practices
STR 322 Advertising Copywriting
STR 324 OR STR 327 (the one not chosen for the required Directed Elective section, see above)
STR 328 Advanced Public Relations Techniques/Media relations (occasionally)          
STR 331 Advertising Campaigns (Fall, occasionally)
STR 332 Advertising Campaigns (Spring)
STR 341 Bateman Case Study Competition (Spring, occasionally)
STR 342 Strategic Communication for Nonprofits Practicum (occasionally)
STR 356 Sports Promotion (Spring)
STR 357 Hospitality and Tourism Promotion (Fall)
STR 426 Special Topics (regularly offered; e.g., Advanced Graphic Design, Crisis Communication, etc.)

 

Total Credits for a minor in Strategic Communication: Public Relations and Advertising                        18

 

*          JR112 may be substituted for STR128, if already taken

**        Please refer to prerequisites for each