College of Communication
Strategic Communication: PR & Advertising

Bachelor of Arts

Major in Strategic Communication - Public Relations Specialization

For the Public Relations Specialization, in addition to the requirements for the Strategic Communication major, students will take 9 additional credit hours.


Course # Course Title Hours
STR 328W Advanced Public Relations Techniques/Media relations 3

Select two courses from the following*

Course # Course Title Hours
STR 341 Bateman Case Study Competition
STR 342 Strategic Communication for Nonprofits Practicum
STR 356 Sports Promotion
STR 357 Hospitality and Tourism Promotion
AA 301 Principles and Practices of Arts Administration
ORG 315 Business and Professional Speaking
MRC 398 Argumentation & Advocacy
Total ___________________________________________________________ 6
Total for Public Relations Specialization 9

*Note prerequisites, if any. Also, students may request to select courses from other CCOM areas, or from other departments outside of the CCOM, such as business, sociology, etc., if the courses are directly relevant to the public relations specialization and are of interest to the student.