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Bachelor of Science

Major in Strategic Communication - Public Relations Specialization

 

CCOM Requirements

Course #	Course Title	Hours
COM 101	Public Speaking	3
SW 266	Media Literacy	3
Communication and Culture course	From approved list	3
Foreign Language courses	200 level or above	6
Total:	15

Strategic Communication Requirements

Course #	Course Title	Hours
JR 112	Newswriting: Print	3
STR 100	Graphic Design Technology	3
STR 222	Principles of Strategic Communication	3
STR 228	Promotional Writing	3
STR 251	Design & Production for Strategic Communication	3
STR 324W	Ethics & Case Studies in Strategic Communication	3
STR 327	Research Methods for Strategic Communication	3
STR 328W	Public Relations Writing	3
STR 329	Strategic Media Planning	3
STR 350	Strategic Communication Internship	3
STR 424S	Public Communication Campaigns	3
One course in media law from the following:
JR 414	Mass Communication Law	3
CME 432	Law and Regulation of the Electronic Media	3
CME 452	Entertainment Media and the Law	3
One course in international communication from the following (or current equivalents):
JR 417	Globalization, Media & Culture	3
ORG 359	Intercultural Communication	3
One course in communication theory from the following (or current equivalents):
ORG 350	Contemporary Communication Theory	3
MRC 310	Media & Cultural Theory	3
MRC 315	Rhetorical Theory	3
MRC 462	Influence in Public Culture	3
Two courses in public relations and related areas from the following:
STR 341	Bateman Case Study Competition	3
STR 342	Strategic Communication for Nonprofits Practicum	3
STR 356	Sports Promotion	3
STR 357	Hospitality and Tourism Promotion	3
AA 301	Principles and Practices of Arts Administration	3
ORG 315	Business and Professional Speaking	3
ORG 318	Workshop in Presentational Speaking	3
MRC 398	Argumentation & Advocacy	3
Total:	48

Additional Requirements

Requirement	Hours
Butler Core Curriculum	30-35
Concentration or Minor Minimum requirement: 12 credit hours of a concentration (must be outside of the primary major and defined by the same course letter designators) or as approved by the Program Director A Minor is recommended; may be within CCOM but not in the same program A second major fulfills this requirement	12-24
Free Electives	4-20
Total Hours Required For Graduation	126