College of Communication
Strategic Communication: PR & Advertising

Bachelor of Arts

Major in Strategic Communication - Advertising Specialization

For the Advertising Specialization, in addition to the requirements for the Strategic Communication major, students will take 9 additional credit hours:

Required

Course # Course Title Hours
STR 321 Advertising Practices 3

Select two courses from the following

Course # Course Title Hours
STR 322 Advertising Copywriting
STR 331 Advertising Campaigns (Fall)
STR 332 Advertising Campaigns (Spring)
STR 356 Sports Promotion
STR 357 Hospitality and Tourism Promotion
STR 426 Special Topics in Strategic Communication
ORG 315 Business and Professional Speaking
MK 280 Principles of Marketing
Total ___________________________________________________________ 6
Total for Advertising Specialization 9

*Note prerequisites, if any. Also, students may request to select courses from other CCOM areas, or from other departments outside of the CCOM, such as business, sociology, etc., if the courses are directly relevant to the public relations specialization and are of interest to the student.