College of Communication
Strategic Communication: PR & Advertising

Strategic Communication Courses

STR 100. Graphic Design Technology

Using industry-standard technology, this course teaches the fundamental concepts in electronic file development and digital prepress techniques using image creation, editing software, and page layout applications to prepare files for print, web, and electronic media. Prerequisite: None. (U)(3) Fall and spring: counts also for major/minor credit.

STR222, Principles of Strategic Communication

A survey of strategic communication for students interested in public relations and advertising. Course emphasizes the strategic communication industry, including its history, functions, theories, ethics, and relations to marketing products, ideas, organizations, and people, and the components of strategic communication campaigns. Prerequisite: C- or above in JR112. (U)(3). Fall and spring: counts also for major/minor credit.

STR228, Promotional Writing

Introduction to strategic communication writing for the fields of public relations and advertising; emphasis on effective writing for a variety of audiences across a number of media channels, including print and digital, including social media. Prerequisite: C- or above in STR222. (U)(3). Fall and spring: counts also for major/minor credit.

STR251, Design and Production for Strategic Communication

This course introduces the principles and practice of graphic design for strategic communication. Students will learn foundational design techniques with critical thinking, typography, and an introduction to concept development. Prerequisite: C- or above in STR100 and STR222. (U)(3). Fall and spring: counts also for major/minor credit.

STR321, Advertising Practices

This course is an introduction to the practice of advertising in agencies and organizations, including analyses of agency functions. Students study audience analysis, diversity in advertising, creative briefs, copywriting, and strategic concept development for advertising. Prerequisite: C- or above in STR222, STR228, STR251, and STR327. (U)(3). Fall and spring.

STR322, Advertising Copywriting

This course is an in-depth examination of creative strategy and advertising copywriting, with a practical emphasis on the application of concepts, principles, and techniques to develop persuasive copy tailored to various communication media. Prerequisite: C- or better in STR222, STR228, and STR251. (U)(3). Fall and spring.

STR324W, Ethics and Case Problems in Strategic Communication

Ethical approaches in public relations and advertising are examined using the case study method. The intensive-writing course emphasizes best practices in strategic communication for internal and external publics, as socially responsible citizens and professional practitioners. Prerequisite: C- or above in STR222 and STR228. (U)(3). Fall and spring: counts also for major/minor credit.

STR327, Research Methods for Strategic Communication

Principles and exploration of qualitative and quantitative methods for research employed in planning, monitoring and evaluating public relations and advertising projects and campaigns. Prerequisite: C- or above in STR222 and STR228. (U)(3). Fall and spring: counts also for major/minor credit.

STR328W, Public Relations Writing

Advanced public relations writing, with an emphasis on strategic public relations techniques for internal and external audiences across multiple media channels including print, digital, and social media. Prerequisite: C- or above in STR222, STR228, and STR251. (U)(3). Fall and spring.

STR329, Strategic Media Planning

An introduction to media planning and media relations for students interested in public relations and advertising. Course emphasizes: media fragmentation, the concepts, theories, and strategies involved in planning, buying, and pitching messages in traditional and new media, and the development of strategic media plans. Prerequisite: C- or above in STR222 and STR228. (U)(3). Fall and spring: counts also for major credit.

STR331, Advertising Campaigns

The American Advertising Federation's National Student Advertising Competition will provide the students with real-world experience by creating a fully developed strategic advertising campaign plans book for a corporate sponsor. Prerequisite: C- or above in STR327 and permission of instructor. (U)(3). Fall only.

STR332, Advertising Campaigns

The American Advertising Federation's National Student Advertising Competition will provide the students with real-world experience by creating a fully developed strategic advertising campaign plans book for a corporate sponsor. Prerequisite: Permission of instructor. (U)(3). Spring only.

STR341, Bateman Case Study Competition

Student teams develop and implement a communications campaign for a national client in the Public Relations Society of America's annual Bateman competition. Prerequisite: Permission of instructor. (U)(3). Spring only. STR342, Strategic Communication for Nonprofits: This course helps students hone skills while developing professional-quality communication tactics that will be published in a variety of media, distributed to target audiences or staged and presented as a special event. Communication activities are implemented for a nonprofit selected by the instructor(s). Prerequisite: Junior standing and permission of instructor. (U)(3). Annually.

STR350, Strategic Communication Internship

Supervised strategic communication training that requires 15+ hours of work per week in an internship directly related to the student's degree and career objectives. Prerequisite: C- or above in STR222, STR228, STR251, and STR327. (U)(3). Fall and spring: counts also for major credit.

STR352, Post Strategic Communication Internship

Supervised strategic communication training in an internship. Students work 15+ hours per week in an internship directly related to their degree and career objectives. Prerequisites: C- or above in two semesters of STR350 at different internship sites. (U)(1). Fall and spring.

STR353, Strategic Communication Internship

Supervised strategic communication training that requires 30+ hours of work per week in an internship directly related to the student's degree and career objectives. Prerequisites: C- or above in STR222, STR228, STR251, and STR327. (U)(6). Fall and spring.

STR353DC, Strategic Communication Internship DC

Supervised strategic communication training in Washington, DC that requires 30+ hours of work per week in an internship directly related to the student's degree and career objectives. Prerequisites: C- or above in STR222, STR228, STR251, and STR327. (U)(6). Fall and spring.

STR356, Sports Promotion

Overview of sports promotion, with particular emphasis on team sports. Course includes exploration of promotions, sponsorships, ticket sales, media relations, community relations, and event management. Additionally, the interrelationship of the team, the media, the corporate and civic communities will be explored. Prerequisite: C- or above in STR222 and STR228. (U)(3). Annually.

STR357, Hospitality and Tourism Promotion

This course introduces students to the field of hospitality and tourism with the key objective to prepare students for careers in this field. Students will learn essential strategic communication methods to promote cities and attract more tourists and convention groups. Prerequisite: C- or above in STR222 and STR228. (U)(3). Annually.

STR424S, Public Communication Campaigns

Application of research-based strategic communication campaign methods to address specific client problems and opportunities for nonprofit organizations. The service-learning course integrates the theories and skills required for professional practice; the course serves as the capstone course for the major and fulfills an ICR requirement. Prerequisite: C- or better in STR222, STR228, STR251, STR 324W, and STR327. (U/G)(3). Fall and spring: counts also for major/minor credit.

STR426, Special Topics In Strategic Communication

Thematic study of contemporary topics and issues in strategic communication. May be repeated when topics change. Prerequisite: Permission of instructor. (U/G)(3). Occasionally.