University Marketing and Communications

Social Media at Butler

Together, the Office of Web Marketing and Communications (WMC), and Instructional Technology (IT), work with University colleges, departments, and groups to ensure that externally focused digital communications serve the University's mission and goals. Such outward electronic communication includes University-affiliated social media platforms, including Twitter, Facebook, Flickr, LinkedIn, Instagram, etc.

When hosting a University-affiliated account you are representing Butler University and are expected to adhere to the highest standards of ethical and professional behavior.

Thus, the following guidelines are meant for all students, faculty, and staff interested in how social media can deliver the Butler message and support the strategic goals of the University.

To inquire about creating a social media presence for your department, group or area, please contact Butler New Media Specialist, Tom Otero '09.

Guidelines for All Social Media Usage
(Including personal sites that have been approved to use the University’s logo) ~ Show Information

  • Think prior to posting. Do not consider any information posted to social media sites and blogs as private, even if you are using the strongest privacy settings. If you would not say it in public, do not say it online.
  • Be respectful. Avoid posting obscene, vulgar, libelous, or defamatory statements. You can be held legally liable for any comment you make online.
  • Read and obey the Terms of Service for all social media tools before posting anything.
  • Never post confidential and proprietary information. All Butler faculty and staff must adhere to all University policies and procedures, as well as Federal standards, such as FERPA and HIPAA.
  • Be respectful of copyrighted and trademarked information, including Butler University logos and marks. More information and guidelines regarding logos, licensing, and trademarks.

Guidelines for Institutional Social Media Usage ~ Show Information

  • WMC maintains the official Butler University accounts on several social media sites, but you may find that your college, department, organization, or program is equipped to maintain its own site. WMC can discuss the responsibilities that go with maintaining that site.
  • When posting on behalf of Butler University, you must also adhere to any department or school guidelines.
  • Always acknowledge that you are representing Butler University when posting online.
  • You must provide access to appropriate University officials. WMC should be granted administrative access to all Butler University social media sites, but in some circumstances, this can be avoided by granting access to other supervisors, directors, deans, or human resources.
  • Monitor postings on all social media sites where you have an account on a regular basis, and respond when appropriate, but never engage in hostile exchanges. Remove comments that are vulgar, obscene, defamatory, or libelous immediately.
  • Post relevant and timely information, and always verify that the information is accurate. When mistakes are made, withdraw or correct them immediately.
  • Posts should not be used in any way to promote a personal agenda.
  • If you no longer want to operate your site, please disable or delete it.
  • Use the Butler University logos for official sites, but do not alter any Butler University logos or insignia. More information and guidelines regarding logos, licensing, and trademarks. Any further questions can be directed toward the Office of University Marketing and Communications.