University Marketing and Communications

Working with Marketing and Communications

Butler's University Marketing and Communications division is your creative partner. Whether it's developing a results-oriented marketing plan, an eye-catching brochure, or a well-crafted press release, we're here to take the lead and help you meet your marketing and communications goals.

Before starting a project we encourage you to think about the following:

  • Intended Purpose and Audience: What do you hope to accomplish? For example, are you trying to build awareness or encourage attendance at an event? Who are you trying to reach?
  • Timeline: When do you need your project? Timelines vary widely based on the scope of a project. Review our guidelines to understand how long a job generally takes to complete.
  • Key Contact: Who will be the main contact for the project? Who will have authority to give final approval?
  • Budget: How much money do you have available to spend on the project? (Our editorial, design, project management, and most photography services are offered at no charge. You will have to pay for printing expenses, the purchase of stock photography if required, and advertising costs.) We will solicit printing quotes and select an appropriate vendor, but need to have an idea of your budget before proceeding with a project.
  • Content Development: If you have a print or web job, are you providing copy? The Office of Public Relations can provide writing assistance, but need to have time built into the process for this. We always provide editing assistance to ensure clarity and adherence to established University editorial standards.