Web Marketing Support
Butler University's Web Marketing and Communication Department
executes web-based marketing and communication initiatives to
support the University's mission, visions, and accomplishments
through websites, e-communications, social media, and video.
More specifically, we are at the ready to assist our fellow
University representatives in the following areas:
Butler University's presence on the
World Wide Web is essential to its mission. Information placed on
the Butler website plays an important role in developing and
maintaining the strong reputation and image of the University. It's
important that all websites conform to Butler's web-design
guidelines in order to achieve a consistent look and feel for the
University community, as well as streamline the site's
us for changes to your existing department website, as well as
to discuss any new site you may want to launch.
A branded email is a stand-alone HTML communication using the
Delivra software product and may be used for the following
- Messages sent from the president's office.
- Messages sent to groups outside of the campus community.
- Messages sent to a specific sub-group of the Butler
*Branded emails are not intended for messages going only to one
or more of the University's three major internal groups (i.e., all
faculty, all staff, or all students). Messages to these internal
groups should be submitted for inclusion in the Connection
or, if it meets the content criteria, as an all-campus listserv
us to discuss whether a branded email is the appropriate
communication tool for your project.
The new "it" platform, social media is an ever-growing and
ever-changing world. We can help you create a social network, as
well as develop a strategy to best use said platform to serve the
University's mission autonomously.
us to create a social media presence for your department, or to
promote your news/event on Butler's existing social media
Our department can help you plan and build a blog site (web log)
to increase your Web presence. We will work with our partners in
Print Marketing, Public Relations, and Web Services to create a
WordPress site that not only adheres to the University's graphic,
editorial, and blogging standards, but also is easy for you to
maintain on your own.
us to discuss whether a blog is the appropriate method for
promoting your project on the Web, and to get started blogging.
Video has become an affordable and accessible tool to promote
our University's mission to vast audiences via the Web. We can help
develop scripts, produce and edit video, or determine whether
previously produced video work is appropriate for external use.
us to discuss your video needs.