Marketing and Communications Job Guidelines
We're here to help; however, we need time to get a project done.
Part of this includes time for you--the client--to review drafts
and request changes or additions.
A rough guideline for how long a job will take is outlined
- Ad: One week.
- All-Campus Listserv Email: Three days. (This
allows time for editing, as well as planning the timing of the
email with Connection and any other all-campus listserv
- Blogging: One month for blog creation.
- Branded Email: Five days.
- Brochure: Two-four weeks.
- Communication Planning: Four weeks minimum.
(Note: Communication planning refers to projects with multiple
communication tasks, products, etc.)
- Complex (or New) Print Project: Three months
- Editing: Two days for a small job (i.e. 1-5
pages); one week for a large job (5+ pages).
- Event Promotion: Three weeks or more prior to
- Media Relations: Varies. If we have an
existing relationship with a reporter, a pitch and response should
come together relatively quickly. If we are approaching a new
reporter, or media outlet, ample time is needed to research the
reporter/media outlet and develop the relationship.
- Poster or Flyer: One-two weeks.
- Social Media:
- Social Network Creation: Three days.
- Post: One week for post to be incorporated in schedule.
- Web Development:
- Content Change: Varies, depending on the amount. Allow five
- New Page: Five days.
- Uploading Pictures: Three days.
- Web Form: Two weeks.
- Site Redesign: One month.
- Site Build: Two months; one month if it stays within Butler's
- Letter: One week.
- Press release and/or web story: Two weeks (if multiple
interviewees are included).
- Magazine article: Three-four weeks.
- Remarks: Three-four weeks prior to event.
- Video Production:
- Video Creation: Two-four weeks, depending on complexity of the
- Event Capture: Notify three weeks prior to event; allow three
days to edit and post.
- Web Stream: Notify one month prior to event.