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Marketing and Communications Job Guidelines

We're here to help; however, we need time to get a project done. Part of this includes time for you--the client--to review drafts and request changes or additions.

A rough guideline for how long a job will take is outlined below:

• Ad: One week.
• All-Campus Listserv Email: Three days. (This allows time for editing, as well as planning the timing of the email with Connection and any other all-campus listserv emails.)
• Blogging: One month for blog creation.
• Branded Email: Five days.
• Brochure: Two-four weeks.
• Communication Planning: Four weeks minimum. (Note: Communication planning refers to projects with multiple communication tasks, products, etc.)
• Complex (or New) Print Project: Three months or longer.
• Editing: Two days for a small job (i.e. 1-5 pages); one week for a large job (5+ pages).
• Event Promotion: Three weeks or more prior to the event.
• Media Relations: Varies. If we have an existing relationship with a reporter, a pitch and response should come together relatively quickly. If we are approaching a new reporter, or media outlet, ample time is needed to research the reporter/media outlet and develop the relationship.
• Poster or Flyer: One-two weeks.
• Social Media:
• • Social Network Creation: Three days.
  • Post: One week for post to be incorporated in schedule.
• Web Development:
• • Content Change: Varies, depending on the amount. Allow five days.
  • New Page: Five days.
  • Uploading Pictures: Three days.
  • Web Form: Two weeks.
  • Site Redesign: One month.
  • Site Build: Two months; one month if it stays within Butler's template.
• Writing:
• • Letter: One week.
  • Press release and/or web story: Two weeks (if multiple interviewees are included).
  • Magazine article: Three-four weeks.
  • Remarks: Three-four weeks prior to event.
• Video Production:
• • Video Creation: Two-four weeks, depending on complexity of the piece.
  • Event Capture: Notify three weeks prior to event; allow three days to edit and post.
  • Web Stream: Notify one month prior to event.