University Marketing and Communications

Bulldog-Related Logos

Bulldog-Related-Logos

Bulldog Logo:

The encircled face of the bulldog, considered the University's most recognizable logo, may be used by University constituents in an appropriate manner.

  • May be used as a graphic element-much like a photograph or other image would be treated-in association with publications, functions, special events, and signage.
  • Does not take the place of the University Signature Logo and should always be used in conjunction with it. The Bulldog Logo may be used larger and has more flexibility visually than the Signature Logo. 
  • May not be seated inside or set directly atop any other text or images to create a new logo, nor be used to identify an established program or college.
  • May only be reproduced in PMS 541 (the primary University color) and black.
  • May only be reversed out of solid color as shown with the bulldog face in white at all times.
  • May not be reproduced for print media smaller that 1/2 inch in diameter. Maximum sizes are flexible depending on the usage.

Athletics Logo:

Defined as the vertical logo, which uses the bulldog face seated within the word "Butler," the Athletics logo provides a strong marketing identity for all Butler Athletics promotions, advertising, publications, special events, and signage. University constituents outside of Athletics should use the Bulldog Logo, not the Athletics Logo.

  • Should be placed prominently in all Athletics applications, especially in relation to other logos, such as sponsor logos or other University or school logos.
  • May only be reproduced in PMS 541 (the primary University color) and black.
  • May only be reversed out of solid color as shown with the bulldog face in white at all times.
  • May be printed and foil-stamped in metallic silver, as well as embossed, for special circumstances such as invitations.
  • May not be reproduced for print media smaller than 11/16 inch in diameter. Maximum sizes are flexible depending on the usage.

Signature Athletics Logo:

  • Features the bulldog face alongside the Butler University logotype.
  • To be used only in association with Athletics letterhead and business cards, and should generally follow the same guidelines as the University Signature Logo.

Additional Usage:

The Butler Athletics logo and bulldog logo may be used for other University purposes (e.g., Bulldogs into the Streets poster, marching band postcard, #ButlerBound image, etc.) with the express consent of either the Athletic Director, Director of Sports Marketing, or Director of Sports Information. For more information, visit the Butler University Athletics website.