University Marketing and Communications

Athletic Logos

Athletic Logo depictions

Athletic Logo:

  • Provides a strong marketing identity for all Butler athletics promotions, advertising, and publications.
  • Defined as the vertical logo, which uses the bulldog face seated within the word Butler.
  • To be used in association with all athletic publications, functions, special events, and signage.
  • Should be placed prominently in all of these applications, especially in relation to other logos, such as sponsor logos or other university or school logos.
  • May only be reproduced in PMS 541 (the primary University color) and black.
  • May only be reversed out of solid color as shown with the bulldog face in white at all times.
  • May be printed and foil stamped in metallic silver, as well as embossed, for special circumstances such as invitations.
  • May not be reproduced for print media smaller than 11/16 inch in diameter. Maximum sizes are flexible depending on the usage.

Bulldog Logo:

  • Can be used as a primary visual graphic in association with all athletic publications, functions, special events, and signage.
  • May only be reproduced in PMS 541 (the primary university color) and black.
  • May only be reversed out of solid color as shown with the bulldog face in white at all times.
  • May not be reproduced for print media smaller that 1/2 inch in diameter. Maximum sizes are flexible depending on the usage.
  • Use as a SECONDARY graphic to enhance a given design or graphic layout is permitted.

Signature Athletic Logo:

  • To be used only in association with athletics letterhead and business cards, and should generally follow the same guidelines as the University Signature Logo.

Additional Usage

The Butler athletics logo and bulldog logo may be used for other University purposes (e.g., by Student Affairs) with the express consent of either the athletic director, director of sports marketing, or director of sports information. For more information, visit the Butler University Athletics website.