University Marketing and Communications

Typeface Standards

Type Family Example - Adobe Garamond
Type Family Example - Adobe Garamond Italic
Type Family Example - Adobe Garamond Bold

Print

  • Adobe Garamond is recommended typeface.
    • Highly readable, more traditional font family that can be read at small point sizes and is well suited for large amounts of copy.
    • Can be used in all its weights and styles.
    • Used as the primary headline and body copy typeface for all University publications.
    • Only body text family used for Butler Magazine and all printed alumni publications.
  • Exceptions are allowed for cases of limited promotional duration (e.g., events, arts productions, concerts, or lectures), provided that the artwork does not dilute the integrity of the University's identity.

Palatino

Multimedia

  • Adobe Garamond is recommended typeface for multimedia usage.
  • Adobe Garamond semibold or bold is recommended for use when the serifs would be too thin based on the point size or resolution.

E-communications

  • ArialAll University e-communications will use Adobe Garamond as the primary graphic typeface.
  • Exceptions to this rule are allowed for cases of limited promotional duration (e.g., events, arts productions, concerts, or lectures), provided that the artwork does not dilute the integrity of the University's identity.
  • Body copy of all e-communication is to be Palatino.
  • Verdana should be used in cases where the serifs are too thin based on the point size.

Website

  • University's website is set in Arial, one of the most common typefaces for websites.
  • Sans serif fonts considered easier to read in digital formats.