Style Guide Quick Tips
- In text, spell out and lowercase the name of the degree. Use an
apostrophe in bachelor's degree, a master's, etc., but there is no
possessive in bachelor of arts, master of science, or associate
degree. It is okay to use the degree acronyms-M.A. and B.A.-for
major options in flyers.
- For MBA, MPAcc, and PA do not use periods. Ph.D. and Pharm.D.
- Use doctoral degree or doctorate in text.
Abbreviate Ave., St., and Blvd. when they are preceded by a
street name and number. Always spell out Drive and Road.
Alumni Names/Graduation Year
- One degree, use an apostrophe and last two digits of graduation
- Two degrees, list the bachelor's degree first.
- Married alumni, list graduation year after first name and list
the alumnus first.
- When only one person is a graduate of Butler, list them
Use the ampersand only when it is part of a company's formal
name, composition title, or professional title.
Unless the list has just one or two words, put a period at the
end of each bulleted item. Capitalize the first letter in each
- Capitalize acronyms, formal names, nationalities, nicknames,
proper nouns, races, and tribes.
- Capitalize and spell out names of centers, departments,
divisions, and offices on all references in first reference. Use
lowercase or an acronym in second reference.
Use Dr. before a professor's name only in formal
academic programs (i.e. Commencement). The use of Dr. when
referring to a medical doctor should be used in all instances.
Em Dash (-)
Use to denote an abrupt change in thought in a sentence or an
emphatic pause. Do not put spaces on both sides.
En Dash (-)
En dash is used to connect numbers (chapters, years, etc.), and,
less often, words.
Use an individual's first and last name in first reference. It
is acceptable to use the first name only on second reference in
less formal communications, such as a message to the campus
community or a letter to a donor following a meeting.
Spell out numbers under 10.
With the exception of use in advertisements, spell out percent
in text rather than use the symbol (%).
Only put one space after a period.
- Capitalize formal titles when they appear before a person's
- Do not capitalize titles if they are informal (e.g., University
spokesman Marc Allan…),
- Adjectives that designate the status of a title should be
- Common title abbreviations include Dr., Gov., Lt. Gov., Rep.,
the Rev., and Sen.
Uppercase the word University in text when referring to Butler