Electronic Communications Procedures
The University recognizes the important role electronic (or
email) communications play in providing news, announcements, and
event information to the campus community in a timely fashion.
The University is also aware that the overuse of email
communications can significantly reduce the effectiveness of the
communication. To help in that effort, three communication vehicles
aimed at different audiences and outcomes are available to members
of the Butler community. Those three vehicles are the
Connection, all-campus listserv email, and branded email.
The online newsletter the Connection is the primary
e-communication tool for the Butler University community. The
Connection is distributed Monday-Friday throughout the
academic year and on Tuesdays and Thursdays during holiday,
semester, and summer breaks. The Connection is distributed
after 7 a.m.
The Connection includes messages from academic and
administrative departments, and recognized student organizations
about the following:
- Announcements, including congratulatory notices and condolences
for members of the Butler community.
- Event information.
- Videos created by members of the Butler community.
- Classifieds items for sale.
Items for the Connection must be
submitted through the online forms. Submissions must be received by
1 p.m. the previous business day to be included in the next
Announcements can run twice on non-consecutive days.
Announcements regarding event information will run once under
"Announcements" and under "Today's Events" the day of the event.
All posted items will remain accessible through the
All-Campus Listserv Emails
An all-campus listserv email is a stand-alone message that can
be sent to any of the following audiences: all faculty; all staff
(including Board of Trustees); all students; a combination of the
three previously mentioned; or everyone (the entire Butler
community--all faculty, staff, and students).
All-campus listserv emails are reserved for urgent messages that
provide critical information to members of the campus community in
a direct manner.
These may include:
- Messages concerning emergency, health, and safety
- Major computer or network alerts.
- Messages pertaining to matters of University-wide policy.
- Personnel appointments for the following positions: University
President, Provost, and Vice Presidents.
- Messages regarding information that all members of the campus
community or a particular population must know and the
Connection is not an appropriate vehicle (e.g., benefit
changes, curriculum changes, financial information, etc.).
Messages not related to the above topic areas should be
submitted to the Connection.
Requests for all-campus listserv emails meeting aforementioned
content requirements will be accepted only from members of the
President's Cabinet, in writing or verbally, to the Marketing and
All-campus listserv emails about emergency or safety situations
can be requested by the Executive Director of Public Safety or
Requests for all-campus listserv emails can be submitted by
email to firstname.lastname@example.org
or by phone to (317) 940-9351.
A branded email is a stand-alone HTML communication using the
Delivra software product.
A branded email may be used for the following situations:
- Messages sent from the president's office.
- Messages sent to groups outside of the campus community.
- Messages sent to a specific sub-group* of the Butler
*Branded emails are not intended for messages going only to one
or more of the University's three major internal groups (i.e., all
faculty, all staff, or all students). Messages to these internal
groups should be submitted for inclusion in the Connection
or, if it meets the content criteria, as an all-campus listserv
Requests for branded emails will be accepted only from members
of the President's Cabinet, in writing or verbally, to the
Marketing and Communications staff.
Requests for branded emails can be submitted by email to email@example.com or by phone to (317)