Butler Collegian Advertising Policy and Rates
Deadlines: All copy and
graphics concerning an ad must arrive by noon the Friday prior to
Wednesday's publication. All copy and graphics received after this
time will not be run on the desired date. Insertion orders must be
in place two weeks prior to publication and received by The Butler Collegian the Tuesday
prior to the next Wednesday's publication date.
Preferred Placement: All
ads will be placed at the ad manager's discretion. Preferred
placement can be requested, but no guarantees will be made. Policy excludes special offers.
Payment: Upon purchasing
advertising space, each client must sign a contract that includes
billing information. Payment should be received by 30 days after
the bill is received. Late payment will result in a late fee,
comprised of 1.5 percent of original bill. Repeat offenders will
have ads pulled until the situation is resolved.
Acceptance Policy: The
Collegian staff reserves the right to edit, properly classify,
cancel or decline any ad. We will not knowingly accept advertising
that discriminates on the basis of sex, age, religion, race,
national origin, physical disability or sexual orientation. Please
report all errors promptly. If the error is the fault of The Butler Collegian, adjustments
will be made.
Advertising Rates:
The following rates are subject to change and are considered
"standard rates." Promotional rates/discounts not listed. An
additional 20 percent will be added for CMYK-color ads. The
dimensions of the ad sizes are shown in column inches (1.85 in x
actual inches). For example, a 2x6 ad equals 2 columns (3.70
inches) by 6 inches.
One-Issue Run $8/pci
3x3 $72
2x6 $96
3x6 $144
Quarter Page (3x10.5) $252
6x6 $288
Half Page (6x10.5) $441 - $7/pci
Full Page (6x21) $882 - $7/pci
Three-Issue Run
$7/pci
3x3 $63
2x6 $84
3x6 $126
Quarter Page (3x10.5) $220
6x6 $252
Half Page (6x10.5) $378 - $6/pci
Full Page (6x21) $756 - $6/pci
Six-Issue Run
$6.50/pci
3x3 $58
2x6 $78
3x6 $117
Quarter Page (3x10.5) $205
6x6 $234
Half Page (6x10.5) $346 - $5.50/pci
Full Page (6x21) $693 - $5.50/pci
Semester Run $6/pci
3x3 $54
2x6 $72
3x6 $108
Quarter Page (3x10.5) $189
6x6 $216
Half Page (6x10.5) $315 - $5/pci
Full Page (6x21) $630 - $5/pci
Inserts
Full-run (2,600 papers) $750
Maximum insert size: 8.5"x11"
Online Advertising Rates
One Week
125x125 pixtels $50
300x250 pixtels $70
468x60 pixtels $80
Four Weeks
125x125 pixtels $150
300x250 pixtels $230
468x60 pixtels $270
Semester
125x125 pixtels $450
300x250 pixtels $690
468x60 pixtels $810
Classified
Maximum of two weeks $25
Video
One week $100
Four weeks $350
Semester $1,000
Advertising Packages and Design Service
Purchase any print ad and receive 15 percent off any size online
ad for one week. The Butler Collegian also offers design
services. Contact Lauren Fisher or Erin Hammeran at advertising@butler.edu to
discuss these services and other potential package ideas.