College of Communication
Eugene S. Pulliam School of Journalism

Butler Collegian Advertising Policy and Rates

Deadlines: All copy and graphics concerning an ad must arrive by noon the Friday prior to Wednesday's publication. All copy and graphics received after this time will not be run on the desired date. Insertion orders must be in place two weeks prior to publication and received by The Butler Collegian the Tuesday prior to the next Wednesday's publication date.

Preferred Placement: All ads will be placed at the ad manager's discretion. Preferred placement can be requested, but no guarantees will be made. Policy excludes special offers.

Payment: Upon purchasing advertising space, each client must sign a contract that includes billing information. Payment should be received by 30 days after the bill is received. Late payment will result in a late fee, comprised of 1.5 percent of original bill. Repeat offenders will have ads pulled until the situation is resolved.

Acceptance Policy: The Collegian staff reserves the right to edit, properly classify, cancel or decline any ad. We will not knowingly accept advertising that discriminates on the basis of sex, age, religion, race, national origin, physical disability or sexual orientation. Please report all errors promptly. If the error is the fault of The Butler Collegian, adjustments will be made.

Advertising Rates:

The following rates are subject to change and are considered "standard rates." Promotional rates/discounts not listed. An additional 20 percent will be added for CMYK-color ads. The dimensions of the ad sizes are shown in column inches (1.85 in x actual inches). For example, a 2x6 ad equals 2 columns (3.70 inches) by 6 inches.

One-Issue Run $8/pci
3x3 $72
2x6 $96
3x6 $144
Quarter Page (3x10.5) $252
6x6 $288
Half Page (6x10.5) $441 - $7/pci
Full Page (6x21) $882 - $7/pci

Three-Issue Run $7/pci
3x3 $63
2x6 $84
3x6 $126
Quarter Page (3x10.5) $220
6x6 $252
Half Page (6x10.5) $378 - $6/pci
Full Page (6x21) $756 - $6/pci

Six-Issue Run $6.50/pci
3x3 $58
2x6 $78
3x6 $117
Quarter Page (3x10.5) $205
6x6 $234
Half Page (6x10.5) $346 - $5.50/pci
Full Page (6x21) $693 - $5.50/pci

Semester Run $6/pci
3x3 $54
2x6 $72
3x6 $108
Quarter Page (3x10.5) $189
6x6 $216
Half Page (6x10.5) $315 - $5/pci
Full Page (6x21) $630 - $5/pci

Inserts
Full-run (2,600 papers) $750
Maximum insert size: 8.5"x11"

Online Advertising Rates

One Week
125x125 pixtels $50
300x250 pixtels $70
468x60 pixtels $80

Four Weeks
125x125 pixtels $150
300x250 pixtels $230
468x60 pixtels $270

Semester
125x125 pixtels $450
300x250 pixtels $690
468x60 pixtels $810

Classified
Maximum of two weeks $25

Video
One week $100
Four weeks $350
Semester $1,000

Advertising Packages and Design Service

Purchase any print ad and receive 15 percent off any size online ad for one week. The Butler Collegian also offers design services. Contact Lauren Fisher or Erin Hammeran at advertising@butler.edu to discuss these services and other potential package ideas.

NEWS

Indianapolis News Beat The Butler Collegian

More news

Eugene S. Pulliam School of Journalism

Fairbanks, Room 118
4600 Sunset Ave.
Indianapolis, Indiana 46208
(317) 940-5962
Chair: Dr. Nancy Whitmore
Assistant: Maggie McGlynn
CollegeofCom@butler.edu