College of Liberal Arts and Sciences
International Studies

Noriko Yagi

Assistant Professor-Management

International Studies Program

Phone: (317) 940-8260

Academic Focus

Areas of Expertise

Organizational behavior and international comparative and cross-cultural management, in general. In particular, the areas of organizational culture, identity, diversity, and organizational communication.

Qualitative research methodology; in particular, ethnography.

Education and Experience


University of Kansas, PhD (2007)

Aoyama Gakuin University, MBA (1994)

Political Science from Indiana State University, MS (2007)

International Affairs from Indiana University, BA (2002)

Association Memberships

Academy of Management

Academy of International Business

European Group of Organization Studies

Professional Experience

Prior to coming to the U.S., she worked in a research and consulting company in Tokyo helping client organizations globalize their business.


Published Works or Studies, Conference Presentations

Yagi, N. & Kleinberg, J. (2011). Boundary work: An interpretive ethnographic perspective on negotiating and leveraging cross-cultural identity, Journal of International Business Studies. 42(5): 629-653.

Florenthal, B., Xu, H., and Yagi, N. (2009). Marketing Feng Shui to Asia: A Case Study. Korean Journal of Marketing, 11 (2), 1-20.

Yagi, N. (2006). "When are the Japanese Japanese?" Negotiating Japanese Cultural Identity in a Japan-US Binational Organization. The Annual Bulletin Japan Academy of International Business Studies, No.12, 171-181.

Yagi, N. (2005). Ethnography as a research methodology for international business studies: Its complementary role to methodologies based on a positivistic paradigm. The Annual Bulletin Japan Academy of International Business Studies, No.11, 207-221.

Courses Taught

MG 360: Organizational Behavior

IB 320: International Business Environment

IB 323: Contemporary Business in East Asia

MBA 552: Managing People in Global Organizations