Noriko Yagi
Assistant Professor-Management
International Studies Program
Phone: (317)
940-8260
Email: nyagi@butler.edu
Academic Focus
Areas of Expertise
Organizational behavior and international comparative and
cross-cultural management, in general. In particular, the areas of
organizational culture, identity, diversity, and organizational
communication.
Qualitative research methodology; in particular,
ethnography.
Education and Experience
Education/Degree
University of Kansas, PhD (2007)
Aoyama Gakuin University, MBA (1994)
Political Science from Indiana State University, MS (2007)
International Affairs from Indiana University, BA (2002)
Association Memberships
Academy of Management
Academy of International Business
European Group of Organization Studies
Professional Experience
Prior to coming to the U.S., she worked in a research and
consulting company in Tokyo helping client organizations globalize
their business.
Contributions
Published Works or Studies, Conference
Presentations
Yagi, N. & Kleinberg, J. (2011). Boundary work: An
interpretive ethnographic perspective on negotiating and leveraging
cross-cultural identity, Journal of International Business Studies.
42(5): 629-653.
Florenthal, B., Xu, H., and Yagi, N. (2009). Marketing Feng Shui
to Asia: A Case Study. Korean Journal of Marketing, 11 (2),
1-20.
Yagi, N. (2006). "When are the Japanese Japanese?" Negotiating
Japanese Cultural Identity in a Japan-US Binational Organization.
The Annual Bulletin Japan Academy of International Business
Studies, No.12, 171-181.
Yagi, N. (2005). Ethnography as a research methodology for
international business studies: Its complementary role to
methodologies based on a positivistic paradigm. The Annual Bulletin
Japan Academy of International Business Studies, No.11,
207-221.
Courses Taught
MG 360: Organizational
Behavior
IB 320: International Business
Environment
IB 323: Contemporary Business
in East Asia
MBA 552: Managing People in Global
Organizations